Swvl launches corporate transportation solutions in Saudi Arabia

Alexandre Epure, Swvl’s regional sales director.
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Updated 21 June 2021
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Swvl launches corporate transportation solutions in Saudi Arabia

Swvl, an international Dubai-based tech startup, is extending its mass transit solutions for businesses to the Kingdom, serving the corporate and business sector as a Saudi limited company. The Kingdom is Swvl’s sixth market after its success across nine major cities in the MENAP (Middle East, North Africa, Afghanistan and Pakistan) region, since its establishment back in 2017. The other five markets include: Egypt, Kenya, Pakistan, Jordan and the UAE.

Through this service, Swvl provides the best means of daily mass employee transportation, by customizing routes and destinations per different company requirements, to more than 100 companies ranging from food and beverages, construction, oil and gas, textile, and education to consumer electronics manufacturing, accounting, telecom, and mobile network operators alongside others.

Alexandre Epure, Swvl’s regional sales director, said the company is excited to enter the Saudi market to provide safe, quality transportation services powered by its state-of-the-art technology, to organizations. Swvl, on its journey to solve the issues plaguing mass transit, optimizes the whole mass transit operation at the highest level, allowing organizations and corporations to lower costs and increase revenues significantly. Swvl’s technology cuts transportation costs by up to 25 percent via reducing the number of vehicles, KMs, overhead, and optimizing routes through a unique network planning AI engine. Moreover, Swvl maintains efficiency in fleet utilization and thus, cost savings. Most importantly, Swvl can do all of this while providing an outstanding ride experience on both driver and passenger levels.

Epure also added that the company helped to move millions of riders globally during the pandemic year of 2020, providing a fast and safe transport service that is also environmentally friendly. 

The result is less traffic and less pollution, which is in line with the latest international designs and specifications to digitize the transportation experience for companies. Swvl offers 100 percent data-based transportation solutions, which are in alignment with the Saudi’s government initiatives and Vision 2030.


LuLu expands specialty coffee footprint in KSA with Sulalat

Updated 24 January 2026
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LuLu expands specialty coffee footprint in KSA with Sulalat

LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.