Three agreements signed to shoot Hollywood, Saudi movies in AlUla

Saudi Arabia’s attractive landscapes, including its historical heritage, play a key role in promoting the development of the local film industry. (AN file photo)
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Updated 11 June 2021
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Three agreements signed to shoot Hollywood, Saudi movies in AlUla

  • ‘Film Commission is doing all it can to help local talents to harness the benefits of modern technology’

RIYADH: The Film AlUla department at the Royal Commission for AlUla has signed agreements to shoot three films in the governorate — an American movie directed by and featuring big Hollywood names and two Saudi movies.

The Saudi projects are “In Sands” directed by Muhammad Al-Atawee and “Nourah” directed by Tawfeeq Al-Zayedi. The Hollywood film has not yet been named.

The Film Commission at the Ministry of Culture will finance both Saudi films in full and will coordinate with Film AlUla to meet all shooting requirements in AlUla.

The agreements were signed following the great success of the American movie “Cherry” directed by Anthony and Joe Russo. Scenes from “Cherry” were shot in AlUla and Riyadh, a first for Saudi Arabia, in collaboration with Film AlUla, which is working hard to attract Saudi and global talents to shoot movies here.

Mohammad Al-Asmari, a documentary film director, said that the exchange of expertise in the filmmaking industry is a great stimulant for Saudi talent, noting that the industry is a lucrative source of income and a stimulant for domestic and foreign investors.

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The Saudi projects are ‘In Sands’ directed by Muhammad Al-Atawee and ‘Nourah’ directed by Tawfeeq Al-Zayedi. The Hollywood film has not yet been named.

The agreements were signed following the great success of the American movie ‘Cherry’ directed by Anthony and Joe Russo. Scenes from ‘Cherry’ were shot in AlUla and Riyadh, a first for Saudi Arabia, in collaboration with Film AlUla, which is working hard to attract Saudi and global talents to shoot movies here.

Al-Asmari commended the Film Commission for encouraging the success of Saudi production and setting up the regulatory framework to help Saudis make their dreams come true.

The Film Commission is doing all it can to help local talents to develop their filmmaking skills and to harness the benefits of modern technology, Al-Asmari said.

The Film Commission was established in February last year. Its board of directors chaired by the minister of culture is responsible for developing the film sector in the Kingdom and encouraging individuals, institutions and companies to develop content.

Tariq Al-Khawaji, a cultural consultant at Ithra Programs, said the Kingdom’s attractive landscapes, including its historical heritage, have played a key role in promoting the development of the film industry.

Since Saudi Arabia started issuing tourist visas, it has been visited by numerous movie and television production companies exploring shooting in AlUla and other locations.

AlUla’s landscapes are among the best filming locations in the world and Film AlUla is seeking to establish AlUla as international filming and content destination and to create a film infrastructure in northwestern Saudi Arabia.

It provides a package of services to attract international filmmakers. This includes a team of film experts in AlUla to facilitate production and build a suitable ecosystem for filmmaking.

On the practical side, it can handle film crew visas, secure ground and air transportation, facilitate the import and export of cameras and other production equipment, sort out accommodation in Riyadh and AlUla and grant permits.

In addition to its cultural heritage dating back more than 200,000 years, AlUla has a fascinating diversity of terrains covering an area of more than 22,500 km that includes charming valleys and amazing rock formations created by wind and water over millions of years. The governorate’s farms, villages and cities with their range of old and new architecture offer a variety of options for filmmakers.

Film AlUla also works to stimulate local film production, in partnership with other government agencies, based on the Royal Commission’s endeavor to empower national talents in the film industry.


Producer Zainab Azizi hopes ‘Send Help’ will be a conversation starter

Updated 31 January 2026
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Producer Zainab Azizi hopes ‘Send Help’ will be a conversation starter

DUBAI: Afghan American film producer Zainab Azizi cannot wait for audiences to experience Sam Raimi’s new horror comedy “Send Help.”

In an interview with Arab News, the president at Raimi Productions kept returning throughout her interview to one central theme: the communal thrill of horror.

“I started watching horror from the age of six years old. So, it’s kind of ingrained in my brain to love it so much,” she said, before describing the formative ritual that still shapes her work: “What I loved about that was the experience of it, us cousins watching it with the lights off, holding hands, and just having a great time. And you know, as an adult, we experience that in the theater as well.”

Asked why she loves producing, Azizi was candid about the mix of creativity and competition that drives her. “I’m very competitive. So, my favorite part is getting the film sold,” she said. “I love developing stories and characters, and script, and my creative side gets really excited about that part, but what I get most excited about is when I bring it out to the marketplace, and then it becomes a bidding war, and that, to me, is when I know I’ve hit a home run.”

Azizi traced the origins of “Send Help” to a 2019 meeting with its writers. “In 2019 I met with the writers, Mark and Damien. I was a fan of their works. I’ve read many of their scripts and watched their films, and we hit it off, and we knew we wanted to make a movie together,” she said.

From their collaboration emerged a pitch built around “the story of Linda Little,” which they developed into “a full feature length pitch,” and then brought to Raimi. “We brought it to Sam Raimi to produce, and he loved it so much that he attached to direct it.”

On working with Raimi, Azizi praised his influence and the dynamic they share. “He is such a creative genius. So, it’s been an incredible mentorship. I learned so much from him,” she said, adding that their collaboration felt balanced: “We balance each other really well, because I have a lot of experience in packaging films and finding filmmakers, so I have a lot of freedom in the types of projects that I get to make.”

When asked what she hopes audiences will take from “Send Help,” Azizi returned to the communal aftermath that first drew her to horror: “I love the experience, the theatrical experience. I think when people watch the film, they take away so many different things. ... what I love from my experience on this film is, especially during test screenings, is after the film ... people are still thinking about it. Everybody has different opinions and outlooks on it. And I love that conversation piece of the film.”