Who’s that girl? Saudi makeup artist explores the changing face of women

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The COVID-19 crisis turned out to be an opportunity for Saudi avant-garde makeup artist Salwa Koshak. (Supplied)
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Marilyn Monroe. (Supplied)
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Marilyn Monroe. (Supplied)
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Updated 05 June 2021
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Who’s that girl? Saudi makeup artist explores the changing face of women

  • Salwa Koshak uses creative cosmetics techniques to share her passion for the history and evolution of style

JEDDAH: The faces in the photographs are familiar and the poses instantly recognizable: The iconic fashions of Marilyn Monroe. The sophisticated style of Audrey Hepburn. The chessboard chic of Beth Harman, as portrayed by Anya Taylor-Joy in the Netflix TV drama “The Queen’s Gambit.”

But look a little closer and there is a twist; these are not archive photos of celebrities but the work of Saudi avant-garde makeup artist Salwa Koshak.
Armed with her mastery of creative makeup techniques, along with a few accessories such as wigs, beads and stickers, there is no limit to the real or fictional figures she can transform herself into.
In makeup terms, avant-garde refers to an extreme and expressive form of cosmetic art that embraces fantasy and imagination.
For Koshak, this means drawing on her love of all things retro and vintage, including celebrity culture and style, but also more modern inspirations.
In addition to recreating the looks and styles of actors such as Monroe and Hepburn, pop stars such as David Bowie and Cher, and even Disney characters such as Belle from “Beauty and the Beast,” the 33-year-old also creates unique makeup themes based on video games such as Pac-Man, movies such as “Star Wars,” and special occasions such as Valentine’s Day.
The Saudi creative now lives in Jeddah but spent most of her youth, from elementary school through to high school, in Orlando, Florida. She grew up there inspired by the entertainment offered by theme parks such as Disney World, Universal Studios and Sea World.
“There were so many different creative and imaginative places to go to,” Koshak told Arab News.
“I was always into makeup, styling, costumes, and I see fashion as a representation of something.
“Although we have so many media, such as radio and television, I think the biggest medium is a person — a person and who they are, their personality, their body and how their body is used to share stories and ideas. I think a person can do that more so than just an artwork or just a TV show and so on.”
During a 10-year career in public relations and marketing Koshak has worked with many photographers, fashion models and businesses that collaborate with makeup artists. She said she herself was offered the chance to work as a model in her early teenage years, while living in the US, but turned it down.
“Modeling alone wasn’t really my passion,” she said.
“I like to represent ideas and I want to have more control over the image I want to create.

You can make anything fun or beautiful, and make anything with the tools that we have: Editing tools, makeup, fabrics — all of these things do tell a story.

Salwa Koshak

“I like to draw and put things on my face: Beads, stickers, dolls — whatever I can do to get a theme out that I’m trying to share.”
Koshak said that while the fashion and beauty industries have always pressured women to look a certain way, she wants to teach women that they can have fun with makeup rather than worry about whether or not they are more or less attractive without it.
“Coming from a person who has worked in media and marketing for a long time, I think showing people (that) you can look like anything you want, that (makeup products are) just tools (so) don’t take it seriously, and (that) no one really does look like that, that’s the biggest thing I want to give out,” she said.
“I want to make sure it is positive and people see that this is just art, that makeup can be removed, it’s not something that you need, it’s not something you have to look like, and you yourself, with a little bit of dreaming and a (few) tools, can look like anyone you want to look like.”
The COVID-19 crisis turned out to be an opportunity for Koshak that motivated her to pursue her art.

HIGHLIGHTS

• In makeup terms, avant-garde refers to an extreme and expressive form of cosmetic art that embraces fantasy and imagination. • For Saudi makeup artist Salwa Koshak, this means drawing on her love of all things retro and vintage, including celebrity culture and style, but also more modern inspirations.

“It all started during the pandemic and being at home,” she said.
“The last job I held was at Dar Al-Hekma University, where I worked as the marketing director and also taught brand management strategy in the marketing department.
“That was the last full-time position I held, and after that I did take a break to really think about what I wanted. To be honest, after being in a corporate environment — which I’ve been in for a long time — I got tired of the routine, and the expression of ideas is mostly in writing and strategies rather than creativity and art.”
So during the lockdowns last year she began to create and develop her avant-garde makeup skills, publishing the results on social media.
Along the way she invested in equipment and learned new skills to ensure the best possible showcase for her work. For example, she developed her knowledge of Photoshop and other editing software so that she can have total control of her art.
She said she does not want to have to rely on anyone else to create content that breaks the rules and shows you do not have to be a “fashionista” to look great, or conform to traditional ideas of glamour and beauty all the time.
“You can make anything fun or beautiful, and make anything with the tools that we have: Editing tools, makeup, fabrics — all of these things do tell a story,” said Koshak.
She added that she thinks of her work as a kind of a social commentary about how beauty and makeup and social media are evolving, in some ways, to become more of a hobby showcase and a way for people to share their talents and the things they are passionate about, rather than just showing off for the sake of it.
“When you show off your talent and the things you love, I think it’s very different,” Koshak said. “You get a support team, a community, and you meet a lot of people that think like you and want to work in the same field.
“I’m not that young, that’s why I couldn’t switch careers at the last minute, but you can’t keep doing something you don’t love, and do it forever.”
Describing herself as a “big history buff,” Koshak, said she likes to study how looks and styles have evolved and changed through the decades and enjoys recreating old looks, from the 1920s through to the 1990s.
She added that many of these styles are iconic and helped define the societies of the times, and so anyone with an interest in fashion and art must also love history and do a lot of reading. The clothes that people wore in different eras, together with their hairstyles and makeup, is part of the “social commentary” of those times, she added.
Koshak said she plans to launch a YouTube channel, not necessarily to give makeup tutorials as such, but to offer insights into her art, how it is inspired by history and how she goes about creating her looks.
“My YouTube channel will be about explaining history, makeup, art and beauty,” she said. “It’s my dream to create video content that is entertaining, fun and informative. I love teaching — I want to share all the information that I can to teach others to create.”


Green cover in Imam Turki Royal Reserve grows to 8.5%

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Green cover in Imam Turki Royal Reserve grows to 8.5%

RIYADH: Green cover in the Imam Turki bin Abdullah Royal Nature Reserve has grown to 8.5 percent, the reserve’s development authority has said, according to the Saudi Press Agency.

Covering an area of 91,000 sq. km, the reserve is located in the northeastern part of the Kingdom. It is a popular destination for visitors, particularly people interested in eco-tourism, bird watching, hiking and similar activities.

Based on research and field studies, the authority said that the reserve has experienced significant plant growth since last spring, driven by improved air quality and reduced severity of dust storms in several central regions of the Kingdom.

The reserve has planted more than 600,000 trees through desert forestation projects, in line with the national targets of the Saudi Green Initiative, which aims to plant more than 600 million trees by 2030, the SPA reported.

The reserve authority’s efforts focus on protecting wildlife, restoring environmental balance and reviving vegetation cover. The rate of green cover across the reserve has grown from 1.4 percent in 2018 to the 8.5 percent recorded this year.

More than 180 plant species from 38 plant families have been identified in the Imam Turki bin Abdullah Royal Nature Reserve, representing 7.5 percent of the total plant species in the Kingdom, according to the SPA.

The reserve also offers cultural experiences, allowing visitors to interact with the local Bedouin communities, learn about their traditional way of life and enjoy authentic cuisine.

It is one of six royal reserves in Saudi Arabia, established in 2018 by royal order. Within the reserve, there are villages and deserts where about 80,000 to 100,000 people reside.


Saudi authorities arrest 19,662 illegals in one week

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Saudi authorities arrest 19,662 illegals in one week

RIYADH: Saudi authorities arrested 19,662 people in one week for breaching residency, work and border security regulations, the Saudi Press Agency reported on Saturday.

According to an official report, a total of 12,436 people were arrested for violations of residency laws, while 4,464 were held over illegal border crossing attempts, and a further 2,762 for labor-related issues.

The report showed that among the 1,233 people arrested for trying to enter the Kingdom illegally, 65 percent were Ethiopian, 31 percent Yemeni, and 4 percent were of other nationalities.

A further 96 people were caught trying to cross into neighboring countries, and nine were held for involvement in transporting and harboring violators.

The Saudi Ministry of Interior said that anyone found to be facilitating illegal entry to the Kingdom, including providing transportation and shelter, could face imprisonment for a maximum of 15 years, a fine of up to SR1 million ($260,000), as well as confiscation of vehicles and property.

Suspected violations can be reported on the toll-free number 911 in the Makkah and Riyadh regions, and 999 or 996 in other regions of the Kingdom.


Muslim World League, Malaysia to host religious leaders forum on May 7

Updated 7 min 39 sec ago
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Muslim World League, Malaysia to host religious leaders forum on May 7

RIYADH: The Malaysian prime minister, in partnership with the Muslim World League, is set to host the largest international conference for religious leaders in Asia.

The event, titled “Promoting Harmony Among Followers of Religions,” will take place in Kuala Lumpur, Malaysia’s capital, on Tuesday.

The conference is expected to welcome about 2,000 religious and intellectual figures from 57 countries, the Saudi Press Agency reported.

Malaysian Prime Minister Anwar Ibrahim and MWL Secretary-General Dr. Mohammed bin Abdulkarim Al-Issa will take part in the event.

The conference will focus on themes including pluralism, tolerance, moderation, education, building bridges and inclusivity, the SPA said.

It aims to highlight the role of religion in promoting world peace, enhancing solidarity among peoples and exploring civilizational cooperation.

The conference will also launch initiatives based on the Makkah Declaration and promote religious values.


Saudi aid agency assists Yemen, Pakistan, Lebanon and Sudan

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Saudi aid agency assists Yemen, Pakistan, Lebanon and Sudan

RIYADH: Saudi aid agency KSrelief continues to provide health, food, and shelter assistance to those in need in Yemen, Pakistan, Lebanon, and Sudan, the Saudi Press Agency reported.

In Yemen, KSrelief recently delivered emergency aid to people affected by flash floods in the Al-Abr district of Hadramout governorate. The aid included 146 tents, 200 shelter bags, and 360 food baskets.

KSrelief also launched a measles vaccination campaign for children in Yemen’s Hajjah governorate. Governor Abdulkarim Al-Sunaini urged residents to cooperate with health teams, emphasizing the importance of these campaigns in combating the spread of viral diseases. He also thanked Saudi Arabia for its rapid response to the needs of the Yemeni people.

The vaccination campaign targets children and teens and includes awareness and health education efforts. It will also include monitoring pregnant women to gather data for health-service planning and promote early child immunization.

To achieve these goals, the campaign employs eight permanent centers and seven mobile teams across Midi, Hiran, Abs, and Haradh in Hajjah governorate, and Razih in Saada governorate. The plan is that the campaign will result in the vaccination of more than 15,000 children.

In Pakistan, KSrelief distributed 355 food baskets in the Dera Ismail Khan area of Khyber Pakhtunkhwa province, benefiting 2,485 individuals from vulnerable groups in flood-affected areas.

KSrelief also continues its Al-Amal Charitable Bakery project in Akkar governorate and Miniyeh district in Lebanon, providing 25,000 bundles of bread daily to families in need, including Syrian and Palestinian refugees and local communities in northern Lebanon. This initiative supports 62,500 individuals.

In Sudan, KSrelief distributed 300 food baskets to needy families and displaced groups in the Abu Halima region of Khartoum state, reaching 1,800 people.

The SPA stated that these initiatives “reflect Saudi Arabia’s commitment to humanitarian aid through KSrelief, aimed at alleviating suffering during humanitarian crises worldwide.”


Environment Week events put Saudi Arabia’s leadership role in the limelight

Updated 04 May 2024
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Environment Week events put Saudi Arabia’s leadership role in the limelight

  • Riyadh hosts series of discussions focused on the challenges posted by drought, desertification and land degradation
  • Unsustainable agricultural practices, overgrazing, deforestation and soil erosion seen contributing to desertification

RIYADH: The region of Middle East and North Africa is known for its hot, dry climate and scarce water resources. The harsh climatic conditions are a contributing factor to the region’s perennial scourge of drought, desertification and land degradation.

These challenges result in imbalances in different ecosystems, harming especially the agriculture sector and imposing economic hardship on local populations. The growing importance of this regional issue has been a motivating factor for Saudi Arabia to host regular discussions.

This week, Environment Week, has been an opportunity to take stock of the challenges ahead and the progress made so far. Events organized during Environment Week highlighted Saudi Arabia’s leadership role in environmental preservation and sustainable development.

Desertification, the process by which fertile land transforms into arid desert, is a significant challenge confronting countries of the Middle East and North Africa. (Shutterstock)

Environmentalists were given a forum to exchange on a range of subjects, with the emphasis naturally on drought, desertification and land degradation. For this occasion, Arab News interviewed Ibrahim Thiaw, executive secretary of the United Nations Convention to Combat Desertification in Riyadh.

“It has become extremely difficult for humanity to cope with the frequency of challenges,” he said. “Saudi Arabia is playing a very important role of course. It is not a small economy, therefore the demand for support from Saudi Arabia is also growing.”

Ibrahim Thiaw, executive secretary of the United Nations Convention to Combat Desertification. AN photo by AN Abdulrahman Alnajim

Thiaw spoke of some of the outcomes of land degradation and drought such as the increase of irregular migration due to land degradation and drought. “You will likely see more competition of land and water, and therefore, more conflict,” he said.

Drought, a major problem in many Middle East countries, has put water resources under stress in tandem with rising temperatures. Both surface water and groundwater reserves are failing owing to declining precipitation and rising evaporation rates.

A picture shows a view of the dried-up bed of the al-Kalal River in the city of Badrah, near the Iran border, on August 28, 2023. Iraq's drought reflects a decline in the level of waterways due to the lack of rain and lower flows from upstream neighboring countries Iran and Turkey. (AFP)

As a result, rivers and lakes are drying up and water shortages have become a serious problem. Moreover, because of multiple environmental reasons, including drought, the region has been experiencing frequent sandstorms.

“There are around 50 countries that are sources of dust storms, but there are 150 countries that are affected by this phenomenon. Therefore, it has become a global issue,” Thiaw said, speaking about the impact of dust storms in one nation on another.

“You may use one country to shine a spotlight on dust storms, but these constitute a global phenomenon that we all need to address. To do that, you need global treaties like the UN Convention to Combat Desertification, which at the moment has 197 parties. So, it is a universal body and has a summit, a meeting every two years.

Infographic from the Global Drought Snapshot 2023 report of the International Dought Resilience Alliance and the UN Convention to combat Desertification. 

“The next meeting will be held here in Riyadh in December 2024, where the 197 countries will come together at the level of heads of state, at the level of ministers and the level of experts, communities and NGOs and civil society organizations, to discuss just that, namely the consequences of land degradation and drought on the lives and livelihoods of communities.”

Furthermore, experts point out that drought and desertification influence each other. Desertification, the process by which fertile land transforms into arid desert, is another significant challenge confronting countries of the Middle East and North Africa. Unsustainable agricultural practices, overgrazing, deforestation and soil erosion all contribute to the problem.

Infographic from the Global Drought Snapshot 2023 report of the International Dought Resilience Alliance and the UN Convention to combat Desertification. 

Consequently, arable land is lost and food production decreases, exacerbating the problem of food insecurity. Desertification also leads to the displacement of communities, according to Thaiaw, as people are forced to migrate in search of more habitable areas.

Speaking to Arab News on the occasion of Environment Week in Riyadh, Elizabeth Mrema, deputy executive director of the United Nations Environment Program, offered her views on the crisis of desertification.

United Nations Environment program’s deputy executive director, Elizabeth Mrema. (Supplied) 

“As far as Saudi Arabia is concerned, the country has clearly seen its impact and treated it as a priority for this year. I am saying ‘this year’ because at the UN Environmental Assembly at the end of February, Saudi Arabia took the lead on an initiative to combat degradation. It went through and was adopted, and that was on a global level,” said Mrema.

“Beyond that, this country next month, on June 5, will host World Environment Day. This day is celebrated every year. It is global because it was adopted by the UN General Assembly. This year, it is being hosted by Saudi Arabia.

“This year Saudi Arabia will host the UN Conference to Combat Desertification. It will be hosted here with the theme ‘Our land, our future’ again, Land is the focus.”

Infographic from the Global Drought Snapshot 2023 report of the International Dought Resilience Alliance and the UN Convention to combat Desertification. 

Additionally, the combination of drought and desertification in one area leads to land degradation, further compounding the Middle East's environmental crisis. Soil erosion, salinization, and depletion of soil nutrients are some of the results of land degradation.

As agricultural productivity declines worldwide, farmers face key challenges in securing their livelihoods, in addition to the fact that the environmental problems heighten ecosystem vulnerability, which also leads to biodiversity loss and ecosystem imbalance.

“Saudi Arabia is showing the world that this is a global issue. The initiatives which have been taken by the government in recent years demonstrate the commitment in dealing with these issues,” said Mrema.

The Saudi Green Initiative Day reflects Saudi Arabia’s vision and dedication to fostering a culture of sustainability (SPA)

“I look at the Saudi Vision 2030, I look at the environmental strategies of 2018, I look at the Saudi Green Initiative. I look at the Middle East Green Initiative with a commitment to reach a regional level to plant 50 billion trees, 10 of which Saudi Arabia has committed to plant in this country. And not in committed in words, but put an institution to lead the road, to make sure that this is happening.”

Addressing the three challenges of drought, desertification and land degradation in the Middle East requires a multifaceted approach. Thiaw and Mrema were of the view that governments, international organizations and local communities need to work together to implement sustainable water management strategies, promote efficient irrigation technologies and invest in renewable energy sources.

Additionally, they said, reforestation efforts and the protection of natural habitats can help reduce desertification and land degradation.

Raising awareness about the importance of sustainable land use practices and supporting affected communities is an important step toward long-term solutions for both the Middle East and North Africa region and the world.

To sum up, countries of the Middle East and North Africa are suffering from effects of intensifying drought, desertification and land degradation. Urgent action is required to reverse this trend and ensure regional environmental sustainability.

By adopting sustainable methods, investing in water management, and promoting conservation actions, communities of the region will be able to reduce the severity of these challenges and assure themselves of a more resilient future.