Twitter begins rolling out subscription product to undo tweets, customize app

Twitter Blue will cost C$3.49 ($2.90) or A$4.49 ($3.48) per month in Canada and Australia respectively. (Twitter)
Short Url
Updated 03 June 2021
Follow

Twitter begins rolling out subscription product to undo tweets, customize app

  • Twitter to roll out a new subscription product, Twitter Blue, in Australia and Canada.
  • The feature will allow paying users to edit tweets, change the color theme of the app, and organize tweets into folders.

Twitter Inc on Thursday said it will roll out a new subscription product initially in Australia and Canada called Twitter Blue, which will let paying users edit their tweets before posting and change the color theme of their app.

Details of the feature were first uncovered last month by software engineer Jane Manchun Wong, who is well-known in the tech industry for reverse engineering apps and discovering new features before they are officially launched.

Twitter Blue is the social media company's first subscription offering, and a significant move as it works to gain a new consistent source of revenue and expand beyond its core business of selling advertising on the platform.

Avid Twitter users, who for years have demanded an “edit” button to fix typos in their tweets, will now be able to set a timer of up to 30 seconds, giving them a window to click an “undo” button and edit tweets before they are posted.

The new feature will also let users organize their saved tweets into bookmark folders, so they can easily find content later.

Long threads of multiple tweets will be easier to read through a new “reader mode” on the service, Twitter said.

Twitter Blue will cost C$3.49 ($2.90) or A$4.49 ($3.48) per month in Canada and Australia respectively.

The service will cost $2.99 per month in the United States according to app details in Apple's App Store.

The company did not provide details on when Twitter Blue would be available to US users.


WEF report spotlights real-world AI adoption across industries

Updated 19 January 2026
Follow

WEF report spotlights real-world AI adoption across industries

DUBAI: A new report by the World Economic Forum, released Monday, highlights companies across more than 30 countries and 20 industries that are using artificial intelligence to deliver real-world impact.

Developed in partnership with Accenture, “Proof over Promise: Insights on Real-World AI Adoption from 2025 MINDS Organizations” draws on insights from two cohorts of MINDS (Meaningful, Intelligent, Novel, Deployable Solutions), a WEF initiative focused on AI solutions that have moved beyond pilot phases to deliver measurable performance gains.

As part of its AI Global Alliance, the WEF launched the MINDS program in 2025, announcing its first cohort that year and a second cohort this week. Cohorts are selected through an evaluation process led by the WEF’s Impact Council — an independent group of experts — with applications open to public- and private-sector organizations across industries.

The report found a widening gap between organizations that have successfully scaled AI and those still struggling, while underscoring how this divide can be bridged through real-world case studies.

Based on these case studies and interviews with selected MINDS organizations, the report identified five key insights distinguishing successful AI adopters from others.

It found that leading organizations are moving away from isolated, tactical uses of AI and instead embedding it as a strategic, enterprise-wide capability.

The second insight centers on people, with AI increasingly designed to complement human expertise through closer collaboration, rather than replace it.

The other insights focus on the systems needed to scale AI effectively, including strengthening data foundations and strategic data sources, as well as moving away from fragmented technologies toward unified AI platforms.

Lastly, the report underscores the need for responsible AI, with organizations strengthening governance, safeguards and human oversight as automated decision-making becomes more widespread.

Stephan Mergenthaler, managing director and chief technology officer at the WEF, said: “AI offers extraordinary potential, yet many organizations remain unsure about how to realize it.

“The selected use cases show what is possible when ambition is translated into operational transformation and our new report provides a practical guide to help others follow the path these leaders have set.”

Among the examples cited in the report is a pilot led by the Saudi Ministry of Health in partnership with AmplifAI, which used AI-enabled thermal imaging to support early detection of diabetic foot conditions.

The initiative reduced clinician time by up to 90 percent, cut treatment costs by as much as 80 percent, and delivered a 10 time increase in screening capacity. Following clinical trials, the solution has been approved by regulatory authorities in Saudi Arabia, the UAE and Bahrain.

The report also points to work by Fujitsu, which deployed AI across its supply chain to improve inventory management. The rollout helped cut inventory-related costs by $15 million, reduce excess stock by $20 million and halve operational headcount.

In India, Tech Mahindra scaled multilingual large language models capable of handling 3.8 million monthly queries with 92 percent accuracy, enabling more inclusive access to digital services across markets in the Global South.

“Trusted, advanced AI can transform businesses, but it requires organizing data and processes to achieve the best of technology and — this is key — it also requires human ingenuity to maximize returns on AI investments,” said Manish Sharma, chief strategy and services officer at Accenture.