The life journey of a Ferrari — From production to achieving legendary status

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Updated 25 May 2021
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The life journey of a Ferrari — From production to achieving legendary status

RIYADH: Of the superior performance of the cars that he built, Enzo Ferrari was clear, simply stating: “They have more horsepower, and they don’t break down.” In tribute to this vision, Ferrari is committed to ensuring that every single car remains in the same pristine condition that it was delivered in, no matter whether five,10, 15 or 20 years after its production in Maranello. 

Each of the world-renowned Ferrari after-sales programs offer clients the utmost peace of mind, guaranteeing their much-loved Ferrari is always as good as the day it was driven off the production line. With the exception of limited-edition models, the ownership experience of a Ferrari always comes with an exclusive seven-year maintenance contract, in addition to the standard three-year contractual warranty, setting an unprecedented standard throughout the industry for customer care. 

This peace of mind is provided through the Genuine Maintenance program, which offers a tailored service for every car and is extended to any subsequent owner during the car’s first seven-year period. Checks are scheduled annually, or every 20,000 km, and are performed by highly qualified technicians who have been extensively trained at the Ferrari Training Center in Maranello using factory-approved dedicated diagnostic equipment. Nobody knows the unique characteristics of the various Prancing Horse models better than them. The costs of labor, original replacement parts, lubricants, engine oil and brake fluid are all covered under this program. 

Following the expiration of the first three-year warranty, Ferrari presents the option of subscribing to the NewPower15 extended warranty program. This makes Ferrari the first marque to offer warranty cover of up to 15 years or 90,000 km after the car is registered. 

The NewPower15 program is offered on a yearly basis and can be renewed for an extra three years after the NewPower15 contract has expired. The NewPower15 warranty programs cover the vehicle’s main mechanical components, including the engine, gearbox, PTU, suspension and steering.

Ferrari cars are a manifestation of Enzo Ferrari’s vision of innovation, and that innovation is not only limited to the cars, but also extends to class-leading after-sales services. Ferrari offers a new extended warranty and service program called MainPower. 

MainPower is a service offered to customers who, at the end of the seven-year Genuine Maintenance program, wish to extend their service and warranty contracts. In essence, MainPower is a combination of Ferrari’s industry-leading NewPower15 and Ordinary Maintenance programs. 

The warranty coverage of the program is identical to that of NewPower15 with the addition of the tried-and-tested seven-year Genuine Maintenance service program. For a few selected Ferrari models like the Ferrari California, 458 Italia, 458 Spider and FF, MainPower completely replaces the NewPower15 programs.

Ferrari Genuine also includes an accessories division, which is solely aimed at making the experience of owning a Ferrari extremely personalized and unique. Ferrari Genuine accessories offer a wide variety of Ferrari products and kits specifically designed to make each Ferrari special and unique to its owner. These products include interior carbon fiber trims and inserts, infotainment systems, battery conditioners, AFS headlights and many more.

Last but not least is the new Ferrari Premium program. This is a new program exclusively developed to safeguard the efficiency, reliability and market value of Ferrari cars. The program enables the customer to replace components that wear out with time. Using only original Ferrari components, highly specialized technicians from the official Ferrari Service Network service the car over the course of the years during which the customer is a member of the program. Members of the program are provided with a Ferrari Premium certificate, and the right to facilitated access to Ferrari Classiche certification. 

The program is extended to owners of the 360 Modena, 599 GTB Fiorano, F430, 612 Scaglietti, 612 Scaglietti Sessanta, 612 One to One, 456 GT/GTA, 456M GT/GTA, 550 Maranello, 550 Barchetta, 575 Maranello, 575 Superamerica, 599 GTO, 599 SA Aperta and Enzo. Ferrari Premium completes the wide range of official services that Ferrari offers after a customer purchases a car, guaranteeing continuity over the first 20 years of the car’s life and providing facilitated access to Ferrari Classiche certification, thus offering Ferrari car owners a comprehensive and fully-exclusive service.

The Classiche certification maintains a classic Ferrari and makes it more than simply a collector’s car. It is a testimony to Ferrari’s heritage, and each model represents the pinnacle of road-car engineering of its era. When you own a Ferrari, the most important aspect is originality. Since 2003, Ferrari has provided factory support for the collector car world, introducing a program that testifies to the authenticity of cars over 20 years of age and supplying a comprehensive range of services dedicated to the preservation of these historically significant motor vehicles.

All restoration work carried out by Ferrari Classiche is underpinned by in-depth research using Ferrari’s production archive, a treasure trove of invaluable technical information on every car built at the factory. This extensive archive allows Ferrari to offer its classic car clients a Certificate of Authenticity or an attestation for vehicles of historic interest, and to supply all major mechanical components manufactured to the original specifications.


Cognite Data Fusion Now Available on Google Cloud in Saudi Arabia

Updated 50 min 13 sec ago
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Cognite Data Fusion Now Available on Google Cloud in Saudi Arabia

RIYADH: Cognite, a leader in industrial software, announced that its flagship Industrial DataOps product, Cognite Data Fusion, designed to enable customers to seamlessly migrate their data, is now available on Google Cloud in Saudi Arabia.

Collaborating with Google Cloud, Cognite is using artificial intelligence and data analytics to help industrial companies like energy, manufacturing, and logistics industries while providing them with valuable insights, increase efficiency, and drive digital transformation.

Francois Laborie, Executive Vice President, Cognite, said in a press release : "This is a significant milestone in our partnership, and as well as our commitment to the Kingdom. The power of data and AI, from Cognite and Google Cloud, enables industry transformation via solutions that deliver business value to our customers."

Abdul Rahman Al Thehaiban, Managing Director, Middle East, Turkey and Africa, Google Cloud said: By leveraging Google Cloud's scalable and secure infrastructure, Cognite Data Fusion will enable customers to harness the power of their data to make smarter business decisions and accelerate their digital transformation journey."

Cognite Data Fusion is brought to the market by CNTXT, a joint venture between Saudi Aramco and Cognite. Abdullah Jarwan, CEO of CNTXT said "Cognite Data Fusion is poised to revolutionize how the Kingdom’s industries harness insights from their data. Cognite Data Fusion offers world-leading gen AI capabilities tailored for industrial sectors."

 


Saudi Icon stands out at Future Hospitality Summit

Updated 14 May 2024
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Saudi Icon stands out at Future Hospitality Summit

Saudi Icon showcased its comprehensive ecosystem at the prestigious Future Hospitality Summit in Riyadh, in a testament to its pioneering spirit and commitment to innovation. This marked a significant milestone for the company as it continues to redefine the landscape of the hospitality industry.

Established in 2014 as a beacon of excellence in construction and design, Saudi Icon’s presence at FHS underscored its unwavering dedication to providing end-to-end solutions for hospitality ventures. With a diverse range of services in its repertoire, the company has emerged as a one-stop destination, revolutionizing the traditional approach to project execution.

At its core, Saudi Icon is more than just a construction company; it embodies a complete ecosystem designed to streamline the development process from conception to completion. With a robust infrastructure comprising reliable subcontractors and suppliers, Saudi Icon ensures vertical growth while maintaining unparalleled quality standards.

Central to this ecosystem are subsidiary entities specializing in key areas such as steelworks, landscape architecture, aluminum and glass fabrication, wood and millwork, facility management, MEP, and furniture manufacturing. This holistic approach allows Saudi Icon to orchestrate projects seamlessly, minimizing complexities and maximizing efficiency.

Furthermore, Saudi Icon’s ecosystem extends beyond traditional construction services to encompass interior and architectural design, project management, industries, engineering design, furniture, fixture, and equipment procurement, as well as fit-out services. This integrated approach not only streamlines operations but also fosters creativity and collaboration across disciplines.

What sets Saudi Icon apart is its unwavering commitment to delivering added value to the hospitality industry. By leveraging its comprehensive ecosystem, Saudi Icon offers unparalleled agility, flexibility, and scalability to meet the evolving needs of clients. Whether it is designing immersive guest experiences, optimizing operational efficiency, or ensuring sustainable development, Saudi Icon’s ecosystem serves as a catalyst for innovation and excellence.

In essence, Saudi Icon’s participation at FHS signifies a new era of possibility for the hospitality sector. As the industry navigates unprecedented challenges and opportunities, Saudi Icon stands ready to lead the charge toward a future defined by creativity, collaboration, and transformative design. With its integrated ecosystem as its cornerstone, Saudi Icon is poised to shape the hospitality landscape for generations to come.


Jeddah maritime conference urges smart, sustainable growth

Updated 14 May 2024
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Jeddah maritime conference urges smart, sustainable growth

The recently concluded International Port and Marine Development Conference in Jeddah has set a new course for the maritime industry, emphasizing smart and sustainable port infrastructure as the cornerstone for global maritime progress.

Saudi Arabia’s commitment to becoming a regional maritime hub was showcased throughout the conference, reflecting its ambitious goals to enhance maritime infrastructure and bolster trade relations with key partners. Notably, the country’s significant rise in global rankings, advancing eight places in annual container throughput, underscores its dedication to advancing maritime capabilities on the international stage.

One of the conference’s focal points was the logistics park at Jeddah Port, slated for completion later this year. This project represents more than mere expansion; it embodies a comprehensive approach to port development, incorporating infrastructure upgrades to meet evolving industry needs.

In an era of digital transformation, the conference underscored the imperative for ports and terminals to adopt a digital mindset to stay competitive. With a shift toward digitization, automation, and decarbonization, operators must embrace technological trends to enhance efficiency and sustainability.

The conference, held from May 6-7 at Jeddah Hilton, brought together more than 200 industry leaders, policymakers, international experts and stakeholders from over 15 countries, to strategize for sustainable industry growth. Discussions focused on green and eco-friendly solutions, with an emphasis on port development, construction, operation, and maritime logistics.

Key topics covered included port infrastructure modernization strategies, container terminal automation challenges and opportunities, innovations in port and marine development, and financing models for port development projects. These discussions provided valuable insights into addressing challenges such as time in port, congestion, delays, and carbon emissions.

“As the maritime industry charts a course toward a smarter, more sustainable future, the International Port and Marine Development Conference serves as a beacon of collaboration, innovation, and progress, propelling global maritime endeavors to new heights,” a press statement said.


Avaya reinforces customer experience solutions for enterprise with Edify acquisition

Updated 14 May 2024
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Avaya reinforces customer experience solutions for enterprise with Edify acquisition

Avaya, a global leader in customer experience solutions, announced that it has acquired Edify. This acquisition brings advanced, AI-powered customer journey orchestration and workflow capabilities directly into the Avaya Experience Platform, while also bringing world-class engineering talent into Avaya’s engineering organization.

Edify delivers no-code, cloud-native solutions, and the integration of its unique orchestration capabilities into AXP accelerates Avaya’s ability to deliver personalized customer experiences such as task automation, journey orchestration and out-of-the-box CRM connectors. This acquisition underscores Avaya’s commitment to continuous innovation, and to staying at the forefront of the customer experience solutions market.

“The acquisition of Edify is more evidence that Avaya is the innovation leader in customer experience solutions, as we continue to add new capabilities and value for Avaya Experience Platform customers,” said Alan Masarek, CEO of Avaya. “This tuck-in acquisition is additional evidence that Avaya is making investments in technology, people and experience to continue to power the company’s momentum in the market. Equally important is the injection of additional world-class customer experience talent that this transaction brings to our engineering, product and go-to-customer organizations. I am delighted to welcome the Edify team to Avaya.”

“The team and I are delighted to join Avaya,” said Tony Lama, CEO of Edify. “Edify has always been about breaking down business communications barriers both inside and beyond the walls of traditional contact centers.” Joining the Avaya team allows us to continue that mission at an unparalleled scale while advancing Avaya’s innovation without disruption strategy.”

The integration of Edify’s no-code orchestration engine into AXP helps enable businesses to rapidly create and deploy the necessary workflows that connect businesses with customers, making enterprise customer experiences as easy as personal ones.

Creating personalized experiences is paramount to every organization, and even more valuable when companies can design experiences without extensive IT involvement or external resources. Edify’s workflows help users deliver fully automated and assisted customer journeys with unprecedented ease of use. The platform natively includes a host of valuable features including open APIs for seamless integrations to technology partner solutions, and out-of-the-box CRM connections, and AI-powered capabilities like NLU and sentiment analysis.

“With the acquisition of Edify, Avaya is accelerating its ability to bring new workflow orchestration innovation to its customers, as well as additional native AI capabilities,” said Sheila McGee-Smith, president, and principal analyst at McGee-Smith Analytics.


Heritage haven: Riyadh Air to promote AlUla

Updated 13 May 2024
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Heritage haven: Riyadh Air to promote AlUla

AlUla, the ancient oasis city in the northwest of Saudi Arabia, has entered into a strategic partnership with Riyadh Air, Saudi Arabia’s new world-class airline that has announced an ambitious target to fly to more than 100 destinations by 2030.

Having signed an MoU at this year’s Arabian Travel Market in Dubai, the partnership will see both entities collaborate on multiple initiatives, the aim being to raise the profile of AlUla and the new carrier to discerning travelers from across Saudi Arabia and around the globe. Ultimately, the partnership will increase tourist volumes to AlUla from key global markets.

Rami Al-Moallim, vice president of destination management and marketing at the Royal Commission for AlUla, said: “Today marks the start of an exciting new partnership for AlUla and Riyadh Air, which has already made a notable impact on the global aviation landscape, notwithstanding its status as a relatively new airline. By working together, we can leverage the growing global excitement about AlUla as the Kingdom’s premier luxury boutique heritage destination while also making a significant contribution to the Kingdom’s broader tourism landscape.”

Osamah Alnuaiser, senior vice president of marketing and communications at Riyadh Air, added: “It’s a privilege for us to sign such an important partnership agreement with AlUla. As a major Saudi tourist destination, the destination already offers such rich and unique experiences to visitors while continuing to enhance its tourism offerings and packages. At Riyadh Air, we have no doubt that with us both working toward a shared goal of increasing travelers’ numbers to the Kingdom, it will only move us toward a positive direction.

“In our short history we’ve made a habit of signing big agreements with world-renowned partners and today is yet another milestone moment for Riyadh Air with us putting pen to paper on a deal with what can arguably be described as the jewel in Saudi Arabia’s tourism crown — AlUla. For us, the work starts now; we have a busy schedule with our maiden flight due to take off in mid-2025 and so there’s no time to stand still. This agreement will see us sharing ideas and platforms with AlUla and we are fully confident that through this partnership we’ll be raising the profile of both the destination of AlUla and Riyadh Air in the coming months.”

The collaboration will see the delivery of multiple initiatives, including seamless and immersive digital experiences across multiple touch points. In addition, both entities will share and leverage data insights to produce refined content and product strategies for optimal campaign performance, enabling both sides to identify trends and behavioral patterns to produce data-driven decision-making and strategies.

Riyadh Air recently celebrated its first anniversary, having signed major agreements and partnerships with global partners. The airline is already playing a key role in contributing to Saudi Arabia’s wider economic diversification and job creation, in line with Vision 2030 goals, as a catalyst for Saudi Arabia’s National Transport and Logistics Strategy. Specifically, the carrier is projected to contribute to the Kingdom’s non-oil GDP growth by $20 billion while directly and indirectly creating more than 200,000 new jobs globally and locally, boosting Saudi Arabia’s tourism in the process, which will be beneficial to AlUla.