JEDDAH: Abeer Khafaji is a Saudi artist who designs and sells luxury jewelry for her brand, Tebr Jewelry. She discovered her love for the craft when she began experimenting with handmade jewelry.
“I began studying jewelry designing. It took several courses to hone my skills. Now I make sure that each piece is made with the utmost care, using the highest quality materials from the best suppliers,” Khafaji told Arab News.
Her jewelry is made with natural diamonds and precious and semi-precious stones that she chooses to match her designs. She also pays special attention to the packaging of her pieces, which is part of the “Tebr experience.” “My biggest challenge was finding manufacturers who could help me convert my ideas to physical products while maintaining the elegance I aim for,” she said. Tebr has participated in numerous local and international jewelry exhibitions. However, the designer said she gets the most joy out of her work when she sees her customers talking about her products and wearing them with pride. “My biggest achievement was opening a Tebr atelier in Jeddah,” she said.
Khafaji explained the process behind her work: “It takes a lot of time and effort to launch a new collection at the right time. We start working on these months in advance. It is a long process to choose stones that are compatible with my designs, so to ensure perfection we make the demos before the pieces are released. Then we arrange photography sessions with the crew, and then comes social media advertising. But thankfully, it’s all worth it in the end.”