Fast food firm’s Ramadan Pizza aims to taste, do good

Dubai-based Pizza2Go has launched its three-quarter pizza box. (Courtesy Pizza2Go)
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Updated 10 May 2021
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Fast food firm’s Ramadan Pizza aims to taste, do good

  • Pizza2Go, MullenLowe MENA, Emirates Red Crescent join forces to tackle food wastage during holy month

DUBAI: Ramadan is marked by fasting throughout the day and eating at suhoor and iftar. However, takeaway restaurant firm Pizza2Go claims an estimated 25 percent of food goes to waste during the holy month, which goes against the principles of Ramadan.

So, to address the issue, Dubai-based Pizza2Go has launched its three-quarter pizza box, a normal pizza but with 25 percent removed to eliminate wastage.

The reduced-size pizza costs 44 dirhams ($12), with normal ones ranging in price between 33 dirhams and 65 dirhams, and 25 percent from the sale of every three-quarter-sized pizza will be donated to the UAE charity organization Emirates Red Crescent.

The campaign was inspired by creative shop MullenLowe whose regional executive creative director for the Middle East and North Africa, Paul Banham, said: “The three-quarter pizza box is just like any other pizza except for one important difference: We have one slice missing.

“It’s a great idea and opportunity to help solve a huge problem while also tying in with the spiritual side of the holy month of Ramadan.”


Bondi Beach attack hero says wanted to protect ‘innocent people’

Updated 30 December 2025
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Bondi Beach attack hero says wanted to protect ‘innocent people’

DUBAI: Bondi Beach shooting hero Ahmed Al Ahmed recalled the moment he ran toward one of the attackers and wrenched his shotgun away, saying the only thing he had in mind was to stop the assailant from “killing more innocent people.” 

Al-Ahmad’s heroism was widely acclaimed in Australia when he tackled and disarmed gunman Sajid Akram who fired at Jewish people attending a Hanukkah event on December 14, killing 15 people and wounding dozens.

“My target was just to take the gun from him, and to stop him from killing a human being’s life and not killing innocent people,” he told CBS News in an interview on Monday.

“I know I saved lots, but I feel sorry for the lost.”

In footage viewed by millions of people, Al Ahmed was seen ducking between parked cars as the shooting unfolded, then wresting a gun from one of the assailants.

He was shot several times in the shoulder as a result and underwent several rounds of surgery.

“I jumped in his back, hit him and … hold him with my right hand and start to say a word like, you know, to warn him, ‘Drop your gun, stop doing what you’re doing’,” Al Ahmed said. 

“I don’t want to see people killed in front of me, I don’t want to see blood, I don’t want to hear his gun, I don’t want to see people screaming and begging, asking for help,” Al Ahmed told the television network.

“That’s my soul asked me to do that, and everything in my heart, and my brain, everything just worked, you know, to manage and to save the people’s life,” he said.

Al Ahmed was at the beach getting a cup of coffee when the shooting occurred.

He is a father of two who emigrated to Australia from Syria in 2007, and works as a fruit seller.  

Local media reported that the Australian government has fast-tracked and granted a number of visas for Al Ahmed’s family following his act of bravery.

“Ahmed has shown the courage and values we want in Australia,” Home Affairs Minister Tony Burke said in a statement.

One of the gunmen, Sajid Akram, 50, was shot and killed by police during the attack. An Indian national, he entered Australia on a visa in 1998.

His 24-year-old son Naveed, an Australian-born citizen, remains in custody on charges including terrorism and 15 murders, as well as committing a “terrorist act” and planting a bomb with intent to harm.

(with AFP)