What Saudi Arabia’s impressive rank in World Happiness Report 2021 signifies

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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Updated 07 May 2021
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What Saudi Arabia’s impressive rank in World Happiness Report 2021 signifies

  • Societies with higher trust in public institutions and greater income equality appear more successful in fighting COVID-19
  • Increased attention to mental health, wellbeing and happiness may well be one positive consequence of the pandemic

DUBAI: It goes without saying that happiness, or the lack of it, is a subjective experience, unique to every individual.

As such, measuring an entire society’s emotional state and ranking it against another might be considered an imperfect science — though perhaps a fairer reflection of comparative social wellbeing than gross domestic product (GDP) figures alone.

Nevertheless, one thing is certain: The coronavirus pandemic and its myriad of social restrictions have done little to lift humanity’s collective spirits, leading to a palpable sense of loneliness, anxiety, and all-round existential dread.

Indeed, few people outside the world’s conflict zones and epidemic-prone regions can recall a more miserable year in recent memory.

What the experts are keen to know is whether a society’s handling (or mishandling) of the pandemic has had any discernible impact on just how fed up their citizens are, and which countries are outperforming others in fostering wellbeing.

Cue the World Happiness Report 2021, published by the UN Sustainable Development Solutions Network in March. In the past year, the annual report has sought to measure the effects of COVID-19 on global quality of life and ranked 95 countries in its happiness index.




Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)

Compiled by a team of independent experts, the report incorporated data from the ICL-YouGov Behavior Tracker as part of the COVID-19 data hub from the Institute of Global Health Innovation.

Jeffrey Sachs, one of the report’s co-authors, said: “This is definitely the strangest year in our lives for most of us and in producing the World Happiness Report, because we have been trying, in real time, to understand and monitor an incredibly complex set of challenges and changes that people around the world are facing.”

The 2021 report evaluates government responses to the pandemic’s toll on health, the economy, and psychology, identifying links between trust in state institutions, how COVID-19 was addressed, and the happiness of societies.

Parts of the report measured the impact of the pandemic on the work environment, the quality of social relations, individuals’ mental health, confidence in government procedures, and the country’s ability to overcome the repercussions of the virus outbreak. Other sections examined unemployment rates, inequality, and the prevalence of loneliness.

For the fourth year running, Finland topped the index for happiness, followed by Iceland, Denmark, Switzerland, and the Netherlands. The bottom five spots were occupied by Cambodia, India, Jordan, Tanzania, and Zimbabwe.

Saudi Arabia ranked first among Arab countries and 21 globally. The UAE ranked 27, followed by Bahrain (35), Morocco (80), Iraq (81), Tunisia (82),and Egypt (87).

Trust was shown to be the key factor linking COVID-19 and reported happiness. Of all the six factors supporting happiness, trust was seen as playing the strongest role in helping countries find and implement successful COVID-19 strategies.

The report found that trust was even more important when COVID-19 required the whole structure of private and public lives to be refocused on fighting the pandemic.

“Societies with higher trust in public institutions and greater income equality were shown to be more successful in fighting COVID-19, as measured by 2020 rates of COVID-19 deaths,” the study said.




Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)

“The most successful strategy was shown to be to drive community transmission to zero, and to keep it there. Countries that did so saved lives and achieved more open societies and economies at the end of 2020. This is likely to help them to be happier societies in 2021 and beyond.”

During a webinar marking the launch of World Happiness Report 2021, Sachs said the world was today more focused on happiness and wellbeing than it was 10 years ago, offering hope that improved understanding would ultimately contribute to improved happiness.

John Clifton, global managing partner at Gallup, which powered the report’s data, said research into happiness had demonstrated the highly detrimental effects of loneliness.

“COVID-19 has only exacerbated loneliness. Today, over 300 million people in the world experience that kind of loneliness where they do not spend a single hour in a week with a single friend or family member, which is widening the gap. This is where we can start to make these people’s lives better,” he added.




Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)

Among Arab countries, the data on life satisfaction has shown improvement, especially in Saudi Arabia whose scores have risen steadily since 2017.

“Life satisfaction is very highly correlated with GDP — providing housing, education, healthcare, access to employment, roads, electricity, and people’s basic needs,” said Dr. Louise Lambert, editor of the Middle East Journal of Positive Psychology.

“Life satisfaction is easy to attain provided you have good governance and wealth, so it’s not surprising that Saudi Arabia ranks high because it has more means to be able to take care of people. It’s also certainly the case in the UAE. There are more social welfare programs, for instance.”

But wealth aside, Lambert highlighted some of the “tremendous changes” taking place in Saudi Arabia, which have undoubtedly generated a sense of optimism among the population. “It’s not just noise,” she told Arab News. “It’s being backed up by action.”

She noted that was especially the case for women, who were now able to drive, enter the workforce, and make their own income and choices, thanks to changes to guardianship laws. “You can even go to concerts now and these things really add to the quality of life,” Lambert added.




Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (AN file photo)

“This is one of the strongest things that the Saudi government has been able to do: Offer young people a sense of real optimism, not just a bunch of smoke and mirrors, and these have been profound changes for men and women, but especially for women, and they really back that up by policy and economic changes, which translate into very real social changes.”

Other positive indicators for the Kingdom include GDP growth, social support, average life expectancy, freedom to make life decisions, and generosity. The country has recorded a significant statistical drop in its score for negative feelings, including stress, worry, and sadness.

Lambert pointed out that Saudi Arabia’s social structure and cohesiveness provided a built-in support system for the local population.

“Although people get mental health services in the Middle East in general, there is a benefit if you live with big families because you get to talk to someone,” she said.




Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)

Looking ahead, she said the Kingdom was on the right track with Vision 2030, the country’s economic diversification plan. For the wider region, she suggested improvements could be made in physical and mental health, rates of obesity, diabetes, and bringing down levels of early heart attacks.

She added that COVID-19 had the unexpected positive consequence of placing more emphasis on mental health, psychological wellbeing, and happiness.

“People are taking it seriously and it has put a spotlight on the fact that how people feel really matters," Lambert said.

“This is part of Saudi Arabia’s vision. I hope they will really back that up now with programs, services, initiatives, mental-health hotlines, and research in universities around mental health and not just around problems because these are a small part, so it’s more about opportunities for wellbeing. This is where positive psychology comes in.” 

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• Twitter: @CalineMalek


How the hospitality industry in Saudi Arabia is embracing environmental sustainability

Updated 26 April 2024
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How the hospitality industry in Saudi Arabia is embracing environmental sustainability

  • From the Red Sea coast to Al-Ahsa Oasis, new eco-friendly hotels and resorts are opening across the Kingdom
  • Industry leaders are boosting sustainability by cutting emissions, protecting habitats, and creating jobs locally

RIYADH: Saudi Arabia is emerging as a hotspot for international investment. Its latest hook? Sustainable hospitality.

The Kingdom led the Middle East and Africa’s hotel-building activity in 2023, with 42,033 hotel rooms constructed. This accounted for 35.1 percent of the 119,505 built in the region over the year, according to data from hotel monitoring firm STR. 

Saudi Arabia’s hotel segment is projected to generate $2.51 billion in revenue this year and is expected to reach $3.02 billion by 2027, according to Statista.

One of the Kingdom’s Vision 2030 goals is to champion sustainability across all sectors, and in turn, hotels and plazas across the country have been working to implement more environmental and eco-friendly practices in their facilities. 

From 2010 to 2019, Saudi Arabia’s tourism industry has contributed an average of 6.4 percent to the country’s gross domestic product, while recording a decline in greenhouse gas emissions. 

In contrast, the global GDP average for travel and tourism over the same period rose 4.3 percent, and emissions by 2.5 percent.

Several of Red Sea Global’s developments are already up and running along the Kingdom’s northwestern coastline, including the Six Senses Southern Dunes, The Red Sea and St. Regis Red Sea Resort. 

The company recently announced further projects pillared by environmental sustainability. 

The Four Seasons luxury wellness resort, Amaala, Triple Bay, is branded with regeneration and wellness at its core, and is set to feature a one-of-a-kind Corallium marine life institute. 

Saudi Arabia’s Triple Bay AMAALA will soon be home to a Four Seasons luxury wellness resort and is committed to sustainability, aligning with Four Seasons’ longstanding pledge to well-being. (Supplied)

Progress is also being made on a sustainability-focused staff village that will provide housing for those who work at the resort. RSG says that five international operator brands, including Six Senses and Clinique La Prairie, are expected to be confirmed in the coming months.

“Our mission to develop new destinations as beacons of responsible tourism, showcasing the best in sustainable and regenerative development, gains unprecedented urgency as our planet continues to face challenges in relation to the climate crisis and biodiversity loss,” John Pagano, RSG’s group CEO, said in a statement.

The economic zone NEOM recently unveiled three new sustainable hotels in its Leyja oasis, including three flagship Habitas properties, as well as Zardun, a sanctuary resort designed to harmonize with the surrounding ecosystem. 

NEOM’s Hotel Development division has also sponsored Hotelschool The Hague to bring about the Sustainable Hospitality Challenge, bolstering a new generation of innovation in the industry.

Many of the resorts across Saudi Arabia are built to blend in with the surrounding environment. Take AlUla’s Habitas, for example, which boasts the city’s serene desert landscape that immerses guests in its untouched backdrop.

Habitas’ sustainable design and modular construction aim to minimize environmental impacts. It is free of single-use plastics, offsets carbon emissions, and manages waste, recycling and composting. (Supplied)

The luxury resort brand demonstrates its sustainable ethos, in line with the UN Sustainable Development Goals for 2030, through the offsetting of carbon emissions, waste management and a single-use plastic free policy.

“The AlUla Sustainability Charter is at the core of every hospitality project we develop within the destination,” Phillip Jones, chief tourism officer at the Royal Commission for AlUla, told Arab News.

“From the foundational design and materials of construction to the infrastructure, and the ongoing operations, as we only work with international operators that have a proven track record in sustainability, AlUla’s hotels and resorts each contribute toward delivering on our goals, such as achieving net carbon neutrality for local emissions by 2035.”

As the Arab region demonstrates overall lower environmental sustainability due to water scarcity, harsh climate and biodiversity threats, industry leaders are redefining the buzz term to fit local standards.

There are a number of grassroots projects that examine the existing traces of environmental sustainability awareness throughout the Arab region’s history. The Kingdom’s forefathers exhibited community-centered lifestyles, for example, while Islam advises its followers to conserve food and water consumption. 

Chris Nader, CEO and co-founder of luxury ecolodge brand and management company ENVI Lodges, told Arab News: “Sustainability comes from a basis of trying to minimize our negative impacts on the environment. It’s not only nature, or animals — it’s also people.” 

KAEC will host the first eco-friendly coastal resort in the distinguished and captivating Laguna area. (ENVI Lodges image)

ENVI Laguna Bay, a sustainable project developed by Al-Rasim Hotels and Resorts, will occupy a prime Red Sea coast beachfront destination in King Abdullah Economic City, surrounded by mangroves. 

“KAEC will host the first eco-friendly coastal resort in the distinguished and captivating laguna area,” Aiad Mushaikh, CEO of Al-Rasim Hotels and Resorts, said in a statement.

The project strongly aligns with Saudi Arabia’s Vision 2030. Its road map for tourism sector growth includes respecting the land, protecting wildlife, supporting local communities, sourcing mindfully, in-house food production, engaging guests and designing a sense of place. These pillars have been built into the technical guidelines of building the lodge. 

One common belief is that building necessitates the destruction of land. But through its design principles, ENVI demonstrates different approaches that can be taken to minimize its presence within the natural landscape. The company builds low-impact lodges that blend into the environment. 

“We don’t do excavations,” said Nader. “We put our unit on stilts or decks, and we don’t build the units completely on the site so the amount of people and trucks on the site that have to come and go is very limited.”

An important element is also selecting materials from the environment, whether they be wood, rocks or mud, and sourcing materials and products that will maintain durability and integrity over time. 

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The company also champions sourcing a percentage of the ingredients used in its kitchens from in-house gardens, developing programs for wildlife protection and hiring staff from local communities, all of which are tailor-made programs for each lodge.

The whole concept is to assume the project is temporary, aiming to leave the landscape more or less in the same state it was found in. The walkways are not poured concrete, and the native species are planted to cross-pollinate.

Another way to stitch sustainable practices within the fabric of the community is to engage guests in the initiative.

“Today, guests don’t want to be spectators,” said Nader. “They don’t want to be told that the lodge is planting mangroves. They want to plant themselves. Guests want to clean the beach, or the lodges, to remove any litter and plastic and all of that. They want to be involved in saving wildlife and caring.”

Saudi Arabia’s Public Investment Fund recently launched Dan Company, which specializes in agritourism and ecotourism. Architecture and design practice LWK + Partners is working on a project with Dan Co. that aims to invigorate the agriculture industry in Al-Ahsa through hospitality, serving as a benchmark for future projects.

Ashar Valley’s Banyan Tree in AlUla has a plastic-free pledge as one of its key practices. The luxury brand is built on a sustainable ethos, committed to showing respect to its surroundings. (Supplied)

erem Cengiz, MENA managing director at LWK + Partners, told Arab News: “Sustainability isn’t just about the reduction of energy; sustainability is also about the way we create places that are harmoniously designed to make the way we interact with them sustainable. 

“We look at sustainability as a holistic offering, rather than a series of tick boxes that we need to achieve.

“It really is important that when we design, we don’t have a pattern book; it still saddens me that we’ve seen many buildings going up that are just glass towers. They express a certain language and vision, but are they desirable in the context of the challenges that we’re facing environmentally?”

He added that the key to bridging these sustainable values into the future of the industry is to focus on a fundamental understanding of technology and innovation. How do you put in sensors that turn off the AC when guests leave the room, for example?

InterContinental Al-Jubail’s commitment to sustainability includes eco-friendly deep cleaning, water and electricity conservation, and voluntary beach cleaning campaigns. (Supplied)

Saudi Arabia is leading the way in many development practices, said Cengiz. The Holiday Inn Tabuk is utilizing solar energy as an alternative power source in some locations, while the InterContinental Jubail carries out voluntary campaigns to clean its beaches.

Like Nader, Cengiz said that private and public developers should move towards sourcing materials that are locally or regionally available. This adds great value not only economically, but also sustainably, by cutting down on products imported from overseas, simultaneously reducing carbon emissions.

He added: “Now, Saudi is developing its own market and its own product lines. I think that, in itself, has a massive impact and I would love to see more attention on that type of thing.

“I think we’re way past the 2030 Vision now. I mean, we’re evolving it much further into something significantly more impactful.”
 

 


Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

Updated 26 April 2024
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Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

  • Viennese coffee-maker collaborates with local brand to buy Arabica beans from Jazan

RIYADH: The Kingdom and Austria recently celebrated the world premiere of the “Premium Saudi Blend” by Viennese coffee manufacturer Bieder & Maier and the Saudi Coffee Company.

The launch of the product brings Saudi and Austrian coffee culture together. During the presentations in Vienna and Riyadh, guests tasted the new coffee roast, catering for espresso to filter and cold brewing.  

Bieder & Maier collaborates with Jazean brand to become the world's global brand to directly acquire the finest Arabica beans from Jazan. (Supplied)

“The coffee is an embodiment of our culture and identity,” CEO of Saudi Coffee Company Khalid AbuTheeb told Arab News. “With the objective of enhancing the local coffee industry and promoting our coffee tradition, we have collaborated with Bieder & Maier, a Vienna-based coffee powerhouse.”

AbuTheeb said that the collaboration was facilitated by the Saudi Ministry of Investment. “Through this collaboration ... the Saudi Coffee Company will bring forth unique coffee blends utilizing Saudi coffee beans in a mix with international beans to the Saudi and Austrian markets,” he said.

HIGHLIGHTS

• In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022.

• They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

• Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

According to AbuTheeb, they will supply the finest Saudi coffee beans directly from the Jazan region.

“As we explore roasting capabilities here in the Kingdom, we are not just content with embracing tradition; we are striving to shape the future of coffee, where innovation intersects with heritage on a global scale,” he said.

Dr. Margarete Schramboeck, the former minister of economy and digital affairs of Austria, and current Aramco digital board member, expressed her growing interest in Saudi coffee culture since she moved to the Kingdom.

“It was the year 2022 when I first came to the Kingdom and learned about the Year of Saudi coffee and the amazing culture of growing coffee in Jazan,” Schramboeck told Arab News. “Therefore, I was passionate about bringing this idea of a special Saudi blend to life. An exceptional partnership with the support of the Ministry of Investment of Saudi Arabia has been initiated. I want to thank Minister Khalid Al-Falih and team for the support.”

Recalling her visit to Jazan and its coffee-growing families, Schramboeck said: “The quality and tradition of coffee has deeply impressed me.”

Rudi Kobza, founder and CEO of Bieder & Maier Vienna, stressed the importance of the collaboration. “The Saudi heritage is unique and the ambition of the Saudi Coffee Company is impressive. The Premium Saudi Blend brings this philosophy in an authentical way alive. This can be experienced soon in our first Bieder & Maier cafe in Saudi Arabia, which we will operate with our partner Cenomi, as well as in Vienna.”

“Austrians share a common passion for coffee. Therefore, I was passionate about developing this project. When Saudi Arabia meets Vienna, the home of the Arabica coffee bean combines with the home of traditional coffee house culture to create a particularly enjoyable coffee project.”

In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022. They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

 


Excavators held for violating water system

Updated 26 April 2024
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Excavators held for violating water system

  • The discovery was made during field tours carried out by the water department

TUBARJAL: The Al-Jouf branch of the Saudi Ministry of Environment, Water and Agriculture has apprehended three excavators who were found to be violating the water system in Tubarjal.
The discovery was made during field tours carried out by the water department, in cooperation with the competent authorities in the governorate.
Separately, authorities in Addayer in the Jazan region have arrested seven Ethiopians for smuggling 105 kg of hashish. Legal procedures have been completed against the offenders who were handed over, along with the seized items, to the competent authority.
Border guard patrols in the Al-Harth area of Jazan have also foiled an attempt to smuggle 71 kg of hashish, with initial legal procedures completed and the find handed over to the competent authority.
Security authorities have reiterated their appeal for citizens and residents to report any information regarding drug smuggling or selling by calling 911 in Makkah, Riyadh, and the Eastern Region, and 999 in the rest of the Kingdom’s regions.
Those with information may also contact the General Directorate of Narcotics Control at 995 or at [email protected].


48th Saudi relief plane for Palestinians

The aid is part of the humanitarian and relief efforts provided by Saudi Arabia through KSrelief. (SPA)
Updated 26 April 2024
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48th Saudi relief plane for Palestinians

  • The plane carried shelter materials to be transported to the conflict-affected Palestinians in the Gaza Strip

AL-ARISH: The 48th Saudi relief plane for Palestinians in Gaza arrived on Friday at Al-Arish International Airport, Egypt.

It was operated by the King Salman Humanitarian Aid and Relief Center, in coordination with the Saudi Ministry of Defense.

The plane carried shelter materials to be transported to the conflict-affected Palestinians in the Gaza Strip.

The provision of aid is ongoing from the Kingdom, which has stood firm with the Palestinians amid crises and tribulations.

 


Direct KSA to Iraq flight routes announced

Updated 26 April 2024
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Direct KSA to Iraq flight routes announced

  • These flights, along with flights to Baghdad and Irbil, will commence from June 1.

RIYADH: The Saudi General Authority of Civil Aviation announced the launch of direct flights from Dammam to Najaf, the Saudi Press Agency reported on Friday.
The decision is in line with the Kingdom’s national aviation sector strategy, aimed at doubling capacity to accommodate over 330 million passengers annually, and extending services to more than 250 global destinations.
These flights, along with flights to Baghdad and Irbil, will commence from June 1.