McDonald’s ‘shares the goodness’ with the needy

McDonald’s employees visited the 11 cities in order to drop off the boxes.
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Updated 26 April 2021
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McDonald’s ‘shares the goodness’ with the needy

As part of their ongoing “Share the Goodness” initiative, McDonald’s Saudi Arabia recently distributed more than 2,500 boxes of primary food supplies across 11 cities in the western and southern regions of Saudi Arabia.

These boxes were given to needy families in various neighborhoods in the following cities: Jeddah, Makkah, Taif, Al-Baha, Madinah, Yanbu, Tabuk, Abha, Khamis Mushait, Najran and Jazan. 

McDonald’s employees visited these cities in order to drop off the boxes, while making sure that all hygiene measures and precautions have been taken in order to ensure the safety and health of all those involved in the process. 

By embracing the spirit of giving during the holy month, McDonald’s employees aimed to create moments of happiness for the less fortunate families. Every member of the “McDonald’s family” contributed in their own way to make the “Share the Goodness” campaign come true. 

In a statement, McDonald’s expressed its gratitude to the mayors in Jeddah, Makkah, Madinah and Taif and charity associations, namely, Nawan and Yabis Association in Al-Baha, Al-Janub Women’s Organization in Abha and Khamis Mushayt, Shamat Amal Association in Najran, Al-Bir Charitable Society in Jazan, Yanbu Charitable Association in Yanbu, and Orphan Care Association in Tabuk, all of which extended their supported to the campaign. 

Mohamed Alireza, deputy general manager of Reza Food Services Co. Ltd.— McDonald’s Saudi Arabia in the western and southern regions, said: “Being active and supporting members of our community is an essential pillar for us at McDonald’s Saudi Arabia. We are always looking forward to giving and contributing to those in need and supporting them in any way that we can. Our team joined hands together and cooperated with one another and with our partners in this act of giving, the mayors and the charities, exerting their utmost effort to distribute these boxes of primary food supplies. 

“It truly warms our heart to see the happiness shine on the faces of those that we support.”

We would like to extend our heartfelt thanks to all those that contributed to making this initiative a success and we always strive to fulfill our mission to continuously give to the community that we are a part of and serve.”


More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Updated 14 January 2026
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More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Following a strategic technology-scouting framework led by Universal Materials Incubator, the National Agricultural Development Company has entered into a partnership to launch large-scale field trials of EF Polymer, marking a significant step in deploying deep-technology solutions to strengthen the Kingdom’s food and water security.

The collaboration initiates field trials of EF Polymer’s proprietary solution — a 100 percent organic, biodegradable powder that performs like a “soil battery” upcycled from food waste. Engineered to address water scarcity in arid and semi-arid regions, the material can absorb up to 50 times its own weight in water and gradually release moisture directly to plant roots. This mechanism has the potential to reduce irrigation water use by up to 40 percent, while enhancing crop yield and long-term agricultural productivity.

Beyond water efficiency, EF Polymer improves nutrient retention by minimizing fertilizer leaching, thereby reducing overall fertilizer requirements. After approximately one year in the soil, the material fully biodegrades into organic carbon, organic matter, and trace nutrients such as magnesium, calcium, and nitrogen — contributing directly to improved soil health and long-term fertility.

The solution is affordable, easy to apply, and suitable for a wide range of crops, making it viable both for individual farmers and for industrial-scale agricultural operations such as NADEC’s. 

EF Polymer has already achieved significant commercial adoption across multiple global markets, including Japan, the US, India and Turkiye, where it is actively used by farmers and agribusiness operators to improve water efficiency, soil health, and crop resilience under varying climatic conditions.

Its organic credentials are certified by OMRI and Ecocert, reinforcing its alignment with sustainable and regenerative agricultural practices.

The stakes for this alliance are high. By 2030, global freshwater demand is projected to exceed supply by 40 percent. In Saudi Arabia, the challenge is localized but intense: the agricultural sector alone consumes approximately 11.4 billion cubic meters of water annually. This partnership underscores NADEC’s commitment to adopting innovative, scalable technologies that conserve natural resources while supporting resilient food systems across the Kingdom.

Mohamed Al-Rajhi, VP of supply chain sector at NADEC, said: “Strategic agriculture today requires a long-term commitment to soil health and resource circularity. NADEC is leading the shift toward regenerative practices that restore our natural capital rather than merely consuming it. By diversifying our crop portfolio and investing in closed-loop nutrient management, we are insulating our operations against global price volatility and environmental shifts.”

“We are aggressively deploying AI-driven irrigation systems and satellite-based crop monitoring to optimize every drop of water and every hectare of land. This strategic pivot toward agri-digitization allows us to mitigate climate risks in real-time while significantly reducing our carbon footprint. Our commitment to sustainability is our greatest competitive advantage, ensuring that NADEC remains the cornerstone of the Middle East’s agri-food sector for decades to come. These trials focus on strategic scalable crops like wheat and olive trees to ensure the future of the Kingdom’s food security is both sustainable and locally rooted,” he added.

Strategic trial milestones:

  • Wheat: Trials have commenced to demonstrate water retention in this water-intensive crop.
  • Olive and blueberry: Specialized testing is scheduled for March to evaluate yield improvements and nutrient efficiency.

This collaboration supports Saudi Vision 2030 goals of reducing non-renewable groundwater use by 90 percent.