McDonald’s ‘shares the goodness’ with the needy

McDonald’s employees visited the 11 cities in order to drop off the boxes.
Short Url
Updated 26 April 2021
Follow

McDonald’s ‘shares the goodness’ with the needy

As part of their ongoing “Share the Goodness” initiative, McDonald’s Saudi Arabia recently distributed more than 2,500 boxes of primary food supplies across 11 cities in the western and southern regions of Saudi Arabia.

These boxes were given to needy families in various neighborhoods in the following cities: Jeddah, Makkah, Taif, Al-Baha, Madinah, Yanbu, Tabuk, Abha, Khamis Mushait, Najran and Jazan. 

McDonald’s employees visited these cities in order to drop off the boxes, while making sure that all hygiene measures and precautions have been taken in order to ensure the safety and health of all those involved in the process. 

By embracing the spirit of giving during the holy month, McDonald’s employees aimed to create moments of happiness for the less fortunate families. Every member of the “McDonald’s family” contributed in their own way to make the “Share the Goodness” campaign come true. 

In a statement, McDonald’s expressed its gratitude to the mayors in Jeddah, Makkah, Madinah and Taif and charity associations, namely, Nawan and Yabis Association in Al-Baha, Al-Janub Women’s Organization in Abha and Khamis Mushayt, Shamat Amal Association in Najran, Al-Bir Charitable Society in Jazan, Yanbu Charitable Association in Yanbu, and Orphan Care Association in Tabuk, all of which extended their supported to the campaign. 

Mohamed Alireza, deputy general manager of Reza Food Services Co. Ltd.— McDonald’s Saudi Arabia in the western and southern regions, said: “Being active and supporting members of our community is an essential pillar for us at McDonald’s Saudi Arabia. We are always looking forward to giving and contributing to those in need and supporting them in any way that we can. Our team joined hands together and cooperated with one another and with our partners in this act of giving, the mayors and the charities, exerting their utmost effort to distribute these boxes of primary food supplies. 

“It truly warms our heart to see the happiness shine on the faces of those that we support.”

We would like to extend our heartfelt thanks to all those that contributed to making this initiative a success and we always strive to fulfill our mission to continuously give to the community that we are a part of and serve.”


Heritage haven: Riyadh Air to promote AlUla

Updated 13 May 2024
Follow

Heritage haven: Riyadh Air to promote AlUla

AlUla, the ancient oasis city in the northwest of Saudi Arabia, has entered into a strategic partnership with Riyadh Air, Saudi Arabia’s new world-class airline that has announced an ambitious target to fly to more than 100 destinations by 2030.

Having signed an MoU at this year’s Arabian Travel Market in Dubai, the partnership will see both entities collaborate on multiple initiatives, the aim being to raise the profile of AlUla and the new carrier to discerning travelers from across Saudi Arabia and around the globe. Ultimately, the partnership will increase tourist volumes to AlUla from key global markets.

Rami Al-Moallim, vice president of destination management and marketing at the Royal Commission for AlUla, said: “Today marks the start of an exciting new partnership for AlUla and Riyadh Air, which has already made a notable impact on the global aviation landscape, notwithstanding its status as a relatively new airline. By working together, we can leverage the growing global excitement about AlUla as the Kingdom’s premier luxury boutique heritage destination while also making a significant contribution to the Kingdom’s broader tourism landscape.”

Osamah Alnuaiser, senior vice president of marketing and communications at Riyadh Air, added: “It’s a privilege for us to sign such an important partnership agreement with AlUla. As a major Saudi tourist destination, the destination already offers such rich and unique experiences to visitors while continuing to enhance its tourism offerings and packages. At Riyadh Air, we have no doubt that with us both working toward a shared goal of increasing travelers’ numbers to the Kingdom, it will only move us toward a positive direction.

“In our short history we’ve made a habit of signing big agreements with world-renowned partners and today is yet another milestone moment for Riyadh Air with us putting pen to paper on a deal with what can arguably be described as the jewel in Saudi Arabia’s tourism crown — AlUla. For us, the work starts now; we have a busy schedule with our maiden flight due to take off in mid-2025 and so there’s no time to stand still. This agreement will see us sharing ideas and platforms with AlUla and we are fully confident that through this partnership we’ll be raising the profile of both the destination of AlUla and Riyadh Air in the coming months.”

The collaboration will see the delivery of multiple initiatives, including seamless and immersive digital experiences across multiple touch points. In addition, both entities will share and leverage data insights to produce refined content and product strategies for optimal campaign performance, enabling both sides to identify trends and behavioral patterns to produce data-driven decision-making and strategies.

Riyadh Air recently celebrated its first anniversary, having signed major agreements and partnerships with global partners. The airline is already playing a key role in contributing to Saudi Arabia’s wider economic diversification and job creation, in line with Vision 2030 goals, as a catalyst for Saudi Arabia’s National Transport and Logistics Strategy. Specifically, the carrier is projected to contribute to the Kingdom’s non-oil GDP growth by $20 billion while directly and indirectly creating more than 200,000 new jobs globally and locally, boosting Saudi Arabia’s tourism in the process, which will be beneficial to AlUla.


Dubai Health explores VR to reduce pain in medical procedures

Updated 13 May 2024
Follow

Dubai Health explores VR to reduce pain in medical procedures

Dubai Health, the first integrated academic health system in Dubai, is embracing virtual reality technology to improve patient care across its hospitals and healthcare centers. This initiative kicks off with a study and implementation program at the Thalassemia Center, exploring the use of VR technology to reduce anxiety and pain during cannulation (needle insertion) procedures for thalassemia patients. This study, the first-of-its-kind for this specific patient group in Dubai, holds promise for a more comfortable and positive healthcare experience.

Mohammed Bin Rashid University of Medicine and Health Sciences, which leads the learning and discovery missions of Dubai Health, will conduct and document the study. Unlike prior studies that primarily relied on subjective experiences, this novel approach will incorporate objective measurements such as eye movement tracking and heart rate to assess the effectiveness of VR technology, marking a significant advancement in medical discovery.

Dr. Fatheya Abbas Al-Khaja, director of the Thalassemia Center, said: “The application of VR technology at the Thalassemia Center has the potential to transform the experience for patients undergoing cannulation procedures. Throughout my years at the Thalassemia Center, we have explored numerous modalities to alleviate the pain of our patients. This program epitomizes our ‘Patient First’ promise to provide a more comfortable and anxiety-free experience, not just for the patients, but also for their families who witness this process. We are eagerly anticipating the results of this study.”

Separate from the MBRU study, the selected VR technology had been tested extensively. It demonstrated clinically effective results in 14 published and 30 ongoing studies, providing a solid foundation for its use in improving patient experiences.

This program marks the first phase of integrating VR technology across Dubai Health hospitals and healthcare centers, with plans to extend its application into medical procedures at Al-Jalila Children’s Hospital and Latifa Hospital. Beyond immediate application at the Thalassemia Center, the program also focuses on developing novel VR environments and experiences tailored to the local needs of patients in Dubai. The long-term vision is to develop future iterations of AI-powered VR technology to further personalize the patient experience, a collaborative effort engaging both MBRU students and our clinical staff.

“This program is the first of many to showcase how digital solutions can improve patient care within Dubai Health,” said Dr. Yacine Hadijat, associate professor of innovation in health science and digital health at MBRU’s College of Medicine. “One of the inherent advantages of our integrated academic health system is the ability to cultivate a continuous cycle of improvement within our care, learning and discovery missions.”

By exploring digital innovations, such as VR technology, we are simultaneously training future healthcare professionals to champion patient-centered care and contribute toward the medical discovery of tech-enabled healthcare solutions. This multifaceted approach holds immense promise to transform the patient journey for countless individuals.”


Cisco appoints David Meads to head MEA

Updated 13 May 2024
Follow

Cisco appoints David Meads to head MEA

Cisco has appointed David Meads as vice president for the Middle East, Africa, Romania, and Commonwealth of Independent States. He succeeds Reem Asaad, who drove Cisco’s business in the region for more than four years.

In this role, Meads will be responsible for Cisco’s strategy and commercial operations, with a focus on empowering customers and partners to harness the full potential of digital technologies for economic growth and societal benefit. He will continue in his current capacity as chief executive of Cisco in the UK and Ireland until the end of Cisco’s fiscal year (July).

With three decades of experience across multiple business functions and geographies, including the Middle East and Africa, Meads brings deep industry and technology expertise to the role.

“It is great to welcome David back to the region. He is a seasoned leader with a proven track record of driving business growth, developing high-performing teams and spearheading technology initiatives that have a true impact on nations and industries alike,” said Oliver Tuszik, president, Europe, Middle East, and Africa, Cisco.


In world first, UAE’s XCath to perform live telerobotic surgery model trial

Updated 13 May 2024
Follow

In world first, UAE’s XCath to perform live telerobotic surgery model trial

In a world first, a UAE-owned company will be performing a live robotic surgery in Abu Dhabi on a model in South Korea, demonstrating the immense power of remote telerobotic surgery for emergency interventional procedures in cases like stroke and cardiovascular emergencies. 

XCath, an early-stage medical device company dedicated to expanding endovascular treatment robotic systems, owned in part by Sharjah-based Crescent Enterprises, will demonstrate a live robotic telesurgery on a model during Abu Dhabi Global Healthcare Week, hosted by the Abu Dhabi Department of Health. 

The demonstration, to be held at the Abu Dhabi National Exhibition Center on May 15, will include a live telerobotic model trial procedure between Abu Dhabi and South Korea, demonstrating the XCath platform’s potential to support remote minimally invasive procedures for the management of acute neurovascular conditions. 

The demonstration will be held by Dr. Vitor Mendes Pereira, director of endovascular research and innovation at St. Michael’s Hospital Toronto, Canada, who will conduct the procedure live on stage at ADNEC. 

“By enabling telerobotic procedures, we can provide a solution for reimagining complex care,” said Eduardo Fonseca, CEO of XCath. “Dr. Pereira is a pioneer in endovascular neurosurgery and shares our vision for advancing telerobotic treatment options, which has become a humanitarian and economic imperative for conditions such as stroke. The telerobotic model trial will demonstrate the viability of our platform as a solution to serving a need for new treatment options to expand access to care for patients globally.” 

In the session, XCath will introduce the company, navigation challenges, and an overview of its platform. XCath will also spotlight the transformative impact of the endovascular revolution for Abu Dhabi institutions, illustrating how advanced robotic treatments can purpose the UAE as a center for transformational clinical outcomes.

“This is a world-first model demonstration of a telerobotic procedure for emergency care coming from Abu Dhabi to the world,” said Neeraj Agrawal, executive director of Crescent Enterprises and XCath board member. “Crescent Enterprises is dedicated to enabling disruptive companies like XCath to foster growth and innovation in the Middle East, and this demonstration underscores the tangible progress and potential of venture capital investments from the region.” 

Dr. Pereira performed the world’s first robotic-assisted neurointerventional procedure in 2019, a stent-assisted coiling procedure to treat a large basilar aneurysm. He serves as a professor of surgery and medical imaging at the University of Toronto and is the lead scientist of the RADIS lab, which focuses on applying innovative technologies on the treatment of neurovascular diseases. 

Separately, EndoQuest Robotics, also partly owned by Crescent Enterprises, will demonstrate the world’s first Scar-Free Surgical Robot, and showcase the results of the first ever scar-free endoluminal trials. EQR will present, for the first time, the results of their global collaboration with Cleveland Clinic Abu Dhabi, Cleveland Clinic Ohio, Harvard and IRCAD France.


Saudi Awwal Bank opens new branch in SAB Tower

Updated 13 May 2024
Follow

Saudi Awwal Bank opens new branch in SAB Tower

Saudi Awwal Bank, one of the leading banks in the Kingdom, inaugurated its newest integrated branch in the SAB Tower. The inauguration was held in the presence of Lubna Olayan, chairman of the board of directors, and members of the board and the executive management.

This new integrated branch signifies SAB’s strategy in enhancing customer experience in the Kingdom and reiterates its commitment to providing distinguished banking services for its retail customers, and small and medium enterprises, in addition to investment services.

Bandar Al-Gheshayan, chief wealth and personal banking officer at SAB, said: “We are pleased to open our new branch, which comes in line with our commitment to serving our customers with unparalleled dedication and excellence.”

He added: “This is part of our vision to become the bank of choice that offers innovative financial solutions, and our ongoing efforts to continue building strong and sustainable relationships with our customers and partners.” 
The bank continues to enhance its efforts toward developing retail and corporate banking services, aiming to provide a comprehensive range of financial and banking solutions that meet the diverse needs of its clients. Last year, SAB inaugurated its new headquarters — the SAB Tower, which has been awarded the SmartScore Platinum and LEED Gold certifications.

SAB is one of the largest banks in the Kingdom and traces its origins in Saudi Arabia to more than 90 years, during which time it has been an active partner supporting the Kingdom’s economic growth and social development.

SAB offers integrated financial and banking services, including corporate banking, investment, private banking, and treasury.

The bank’s paid-up capital is SR20.5 billion, after the legal merger with Alawwal Bank on March 14, 2021, when it was legally known as the Saudi British Bank. SAB operates under the supervision of the Saudi Central Bank, and is a partner of the HSBC Group.