Vimto squash is no longer suitable for vegans

The recipe for fruit juice drink Vimto has been changed to include vitamin D, making it no longer suitable for vegans. (File/Getty Images)
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Updated 21 April 2021
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Vimto squash is no longer suitable for vegans

  • A supplement from animal products has been added to the recipe and the brand has faced backlash from vegans
  • Most vitamin D3 in supplements is produced from lanolin

LONDON: The recipe for fruit juice drink Vimto has been changed to include vitamin D, making it no longer suitable for vegans.
A supplement from animal products has been added to the recipe and the brand has faced backlash from vegans, British newspaper Metro reported.
Most vitamin D3 in supplements is produced from lanolin, which is derived from sheep wool.
A petition has been launched to demand the supplement be removed.
#MakeVimtoVeganAgain is being used by Vimto-loving Twitter users to urge Nichols plc, the company that produces the squash, to revert back to the old recipe.
The change only affects Vimto squash drinks. Other variants, including fizzy and still ready to drink ranges, do not contain any animal products
“All of our Vimto squash drinks are suitable for vegetarians. Due to the recent addition of Vitamin D they are not suitable for vegans,” Vimto said on their website.
“However, all of our other Vimto drinks variants, including fizzy and still ready to drink ranges, do not contain any animal products and as such, are suitable for vegetarians and vegans.”
Vimto is also manufactured under license in Dammam, Saudi Arabia and is an extremely popular drink during the holy month of Ramadan in the Middle East.