JEDDAH: Motherhood is the most precious experience in any woman’s life. Every mother wants to document each special moment with her newborn, whether through photographs, videos, sketches or paintings.
New Saudi mother Hams Jambi thought of documenting her experiences in an innovative and artistic way: Custom-made nursery picture frames, with hand-drawn characters, shapes and plants, as well as registering the baby’s height and weight at birth, their date of birth and even the hour they were born.
The 25-year-old mother set up the company in early March, and her seven-month-old daughter Misk as her source of inspiration.
“Being a mom at this stage is what gave me this business idea. I was looking for something I couldn’t find in the market,” Jambi told Arab News.
“Giving birth and being a mother is an indescribable feeling — it is such a special experience that we want to materialize the memory and make it something tangible … That’s why we add all of the baby’s measurements, along with the timings,” she said.
Just like all mothers when they are expecting a baby, she started designing and decorating her child’s nursery. “When I was looking for pictures to frame, I didn’t find anything special, or … anything at all. Even Instagram businesses take pictures from online and print it on a canvas and sell it,” she said. “I wanted something different.”
She noticed two things that mothers were doing to decorate their newborn’s rooms: Either ordering art pieces from abroad, or simply printing from the internet.
“This is where the business idea came and I thought about making something special for each baby, and, of course, each mother wants something different and unique for her baby, different from (the) usual nursery decorations that almost everyone has,” she said.
What makes Framed by Hams unique is the company’s ability to customize items so each frame is different, with nothing repeated, unless the client asks for a specific design.
The new mother also expanded her target through providing a gift wrapping service for customers to buy the frames for friends or family members. “Our prices are affordable which makes it an even more convenient gift,” she added.
The startup has sold 12 frames so far, and is aiming to sell 200 by the end of the year. Keep up with Framed by Hams on Instagram (@framed_by_hams) where orders can be placed too.
