The establishment of Marwa stores has been a tale of self-discovery for Marwah Ghanem Alghannam.
She launched the business after hitting upon the idea of buying branded jewelry and shoes to resell in Saudi Arabia. However, over time she and her family started selling exclusive and unique pieces of jewelry alongside the brands.
“At the beginning of my business, before introducing our jewelry, I was able to detect what the majority of Saudi Arabian customers preferred,” Alghannam said.
Her brother, Abdulrahman Ghanem Alghannam, a mechanical engineer, was also able to contribute to the business by applying his 3-D printing skills.
In addition to branded products, the entrepreneurs decided to add their own twist, designing brooches, bracelets, and keychains printed in 3-D.
He said: “I knew that youngsters these days are fans of the Korean culture and anime, so we designed classy jewelry inspired by pop culture.
“However, there are many such businesses that pop up on Instagram, so it’s more difficult to catch the eye of the customer.”
His sister added: “I want to expand my business so we can easily reach customers globally. Moreover, we are aiming to increase the number of exclusive products, which is what makes our business unique.” She pointed out that customers could personalize their own pieces.
The company can be followed on @Marwa.stores or at Marwastores.com
