DUBAI: UTURN, part of Webedia Arabia Group, has partnered with Facebook to unveil a series of videos throughout the year.
Launching during Ramadan 2021, exclusive content will be shared across the Facebook pages of the group’s publications 3a2ilati.com, Yasmina.com, AtyabTabkha.com, SaudiGamer.com and UTURN.
Webedia Arabia Group attracts viewership and engagement of 44 million people through its five main publications.
With an emphasis on celebrating cultural nuances, it is especially focusing on developing content for its growing number of Generation Z and Millennial users.
“UTURN, part of Webedia Arabia Group’s key strengths in data, reach and ability to localize content for audiences across the Middle East and North Africa, in combination with the unique support services pioneered by Facebook, can lead the market and make a real impact on our regional audiences,” said Bilal Hallab, regional general manager of UTURN.
The campaign will kick off with the launch of 89 long-form videos (over three minutes each) that will be published throughout Ramadan.
Audiences will have access to three videos daily and more than 270 minutes of content during the month.
More content will be produced and showcased throughout the year as part of the partnership agreement, which will result in exclusive content on topics including beauty, food, parenting, pop culture and gaming.
3a2ilati will share the diaries of a mother and daughter, as well as storytelling formats covering parenting and educational content for kids during Ramadan; Yasmina will focus on beauty topics; Atyab Tabkha will feature food-related content; Saudi Gamer will produce storytelling content revolving around news and happenings in the gaming scene in the Kingdom; and UTURN will broadcast a game-focused line-up with Saudi pop culture at the heart of its content.
“In today’s digital age, watching video content is no longer a passive experience but a social one,” said Moon Baz, strategic partner manager for Facebook in the Middle East and North Africa.
“Through our partnership with UTURN … we are excited to unveil Ramadan-themed content that can encourage viewers to engage in conversations, and become active participants in these stories that can ultimately drive some social good.”
