Spotify to support more women creators

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Spotify is launching the Equal Hub, a dedicated space on the platform to highlight women creators. (AN Photo)
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Spotify is launching the Equal Hub, a dedicated space on the platform to highlight women creators. (AN Photo)
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Updated 09 March 2021
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Spotify to support more women creators

  • The company’s global program aims to support female creators beyond just Women’s History Month in March
  • Spotify playlists such as Women of Arab Music, SAWTIK and Iconic Arab Women will represent Arab female artists in the Equal Hub

DUBAI: Spotify is launching “Equal,” a global commitment dedicated to fostering equity for women in audio and celebrating their contributions. The program will highlight women artists around the world through partnerships, activations and new content experiences, and will offer support both on and off the platform.

In November last year, Spotify launched Sawtik, its inaugural women-in-music initiative for the Middle East and North Africa (MENA) region, to amplify the voices of emerging female artists. Under the new program Equal, Sawtik artists will have an opportunity to share the global stage.

Spotify is launching the Equal Hub, a dedicated space on the platform to highlight women creators. Spotify playlists such as Women of Arab Music, SAWTIK and Iconic Arab Women will represent Arab female artists in the Equal Hub.

It also launched a new music and talk show with several episodes on March 8 called “WOMN.” The episodes featured women creators and influencers such as music producer and DJ Tokimonsta, and actor and content creator Jenny Lorenzo discussing women-centered content and share their personal reflections on music that inspired them.

Additionally, Spotify is creating an invite-only Equal Board made up of 15 organizations. Spotify will offer each organization a one-time grant to work together on ways to make the audio industry more equitable for women creators.

“March may be Women’s History Month, but spotlighting the voices of women is something we are committed to doing year-round,” the company wrote in a blog post.

In April, Spotify is expanding the Equal program to 50 countries. It will also continue to build on programs such as Sound Up, which supports under-represented podcasters, and EQL, a paid residency program for female audio professionals.


Spotify and Dubai Culture sign MoU to support local talent development

Updated 26 January 2026
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Spotify and Dubai Culture sign MoU to support local talent development

DUBAI: Spotify and the Dubai Culture and Arts Authority signed a memorandum of understanding earlier this month aimed at supporting the growth of local musical talent.

The partnership will include the sharing of insights, data and analytics, as well as practical support to help UAE-based artists sustain and progress their careers, the organizations said.

As part of the MoU, Spotify and Dubai Culture will launch joint programs and develop a series of music-led projects focused on the emirate’s creative community.

Talent development is a core pillar of Dubai Culture’s work, said Her Excellency Hala Badri, director-general of the Dubai Culture and Arts Authority.

She added: “In the music sector, this translates into sustained support that enables musicians to develop, produce, and continue their practice over time. The agreement with Spotify is part of our broader efforts to support artists and creatives at all career stages and to strengthen the professional foundations of the music sector in Dubai.”

For Spotify, the MoU is in line with existing initiatives such as the RADAR Arabia program and the Fresh Finds Arabia playlist, which highlight and support local emerging talent.

As a global hub connecting Asia, Africa and Europe, Dubai is playing an increasingly important role in the region’s music economy, said Gustav Gyllenhammar, senior vice president of markets and subscriptions at Spotify.

Through the collaboration with Dubai Culture, he added, Spotify is “helping build a stronger local music ecosystem, supporting discovery and helping music coming out of Dubai reach listeners around the world.”