Battery prices need to fall before Mideast motorists embrace electric vehicles says Nissan official

Saudi Arabia has already put itself on the path to adopting EVs and the Saudi Standards, Metrology, and Quality Organization has approved imported EVs and allowed local agents to start bringing the vehicles into the Kingdom. (Supplied)
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Updated 02 March 2021
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Battery prices need to fall before Mideast motorists embrace electric vehicles says Nissan official

  • Middle East gearing up for transition to electric vehicles: Senior Nissan official
  • Drop in battery prices, improved infrastructure key drivers in move toward EVs

RIYADH: Saudi Arabia is leading the regional push towards electric vehicle (EV) adoption but battery prices remain a worry for motorists, according to a top Nissan official.

Guillaume Cartier, senior vice president of marketing and sales at the Japanese motor manufacturer said that the speed of introduction would depend on a fall in battery prices to a level that made the cost of an EV equivalent to that of a regular car.

Speaking to Asharq Business, Cartier said that a comprehensive infrastructure for charging EVs was needed before a successful transition could happen.

He noted that there was an intention to switch to EVs and that the region was moving from a mentality of pioneering the adoption of EV technology to a real desire to provide it.

Saudi Arabia has already put itself on the path to adopting EVs and the Saudi Standards, Metrology, and Quality Organization has approved imported EVs and allowed local agents to start bringing the vehicles into the Kingdom.

Other initiatives taken by the government may contribute to the promotion of EVs.  These include Saudi Electricity Co.’s 2018 agreement with Nissan for the first EV pilot project in the country that included the development of fast-charger EV stations.
 


Stc partners with Qiddiya as Six Flags official connectivity provider

Updated 22 December 2025
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Stc partners with Qiddiya as Six Flags official connectivity provider

RIYADH: Saudi stc Group has announced its partnership with Qiddiya as the official connectivity partner for the Six Flags theme park, providing telecom services, smart city solutions, and an integrated digital infrastructure in line with global standards, coinciding with the park’s official opening.

Under the partnership, stc will deliver an advanced digital ecosystem to enhance visitors’ experiences at Qiddiya, offering high-performance connectivity and smart technologies to facilitate entry and manage visitor flow within the park, ensuring a seamless and safe experience.

The collaboration reflects stc’s commitment to providing advanced digital infrastructure that supports Qiddiya’s ambitions and elevates the visitor experience.

By leveraging smart connectivity, smart city technologies, and innovative payment solutions, stc aims to deliver an integrated and streamlined experience across the destination.

The initiative also highlights stc’s role in supporting the tourism and entertainment sectors with world-class digital infrastructure that aligns with Saudi Arabia’s vision and future goals.