Breakout model Malika El-Maslouhi lands new fashion campaign

The rising star made her modeling debut four-years-ago and is certainly one to watch. (File/Getty Images)
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Updated 21 February 2021
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Breakout model Malika El-Maslouhi lands new fashion campaign

DUBAI: The fashion campaigns just keep rolling in for Malika El-Maslouhi. The Moroccan-Italian model was selected to star in the new Zadig & Voltaire Spring 2021 campaign, which was shot by fashion photographer Fred Meylan. 

Appearing alongside models Nina Marker and Milla Manon, the half-Arab catwalker appears wearing key pieces from Swedish designer Cecilia Bönström’s Paris-based label’s latest summer offering, which was made entirely of natural and ecologically-certified materials.

For the campaign, the 22-year-old posed on the shores of the Cote D’Azur wearing a cream-colored tuxedo jacket paired with matching trousers, as well as a black blouse tucked into leather trousers accessorized with a shark tooth necklace in another snap. The trio of looks was completed with a flowy, long-sleeved green dress that tied at the neck.




Malika El-Maslouhi stars in the Zadig & Voltaire Spring 2021 campaign. (Supplied)

“Crashed some waves w @ninamarker for @zadigetvoltaire whattaadayyy!!! loads of fun with the whole crew shooting, thanks for having me (sic),” wrote the model on Instagram. 

The rising star, who was born in Milan to an Italian mother and a Moroccan father, is certainly one to watch closely. 

El-Maslouhi made her modelling debut when she was 18-years-old and has captivated the fashion industry ever since. In addition to gracing the runways of storied fashion houses that most models can only dream of, such as Dior, Chanel, Valentino and Jacquemus among others, the fashion star has also appeared in international campaigns for the likes of Off-White and Lanvin.

And it appears that she isn’t letting the global health pandemic slow her down. In fact, she’s been as busy as ever, in spite of the restrictions brought about by COVID-19.

In addition to her latest work with Zadig & Voltaire, the model also recently appeared in campaigns for Ralph Lauren, Calvin Klein Swim, Jacquemus and Mango alongside fellow Moroccan model Nora Attal.

On the editorial side of things, El-Maslouhi has quite a few under her belt, including Vogue Russia, British Vogue and Dazed Magazine.

She was also selected as the cover star of the latest edition of Elle France.

El-Maslouhi — alongside other breakout stars, which include part-Algerian Hayett McCarthy, Moroccan-Italian Rawiyaa Madkouri and Egyptian Leila Karim Greiss — represent a new generation of Middle Eastern and North African women who are breaking barriers in the fashion industry.

The up-and-comers join more established names such as part-Moroccans Imaan Hammam and Attal as well as US-Dutch-Palestinian sisters Gigi and Bella Hadid.


Art Cairo spotlights pioneering artist Inji Efflatoun

Updated 23 January 2026
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Art Cairo spotlights pioneering artist Inji Efflatoun

CAIRO: Art Cairo 2026 returned to Egypt’s bustling capital from Jan. 23-26, with visitors treated to gallery offerings from across the Middle East as well as a solo museum exhibition dedicated to pioneering Egyptian artist Inji Efflatoun.

While gallery booths hailed from across the Arab world, guests also had the chance to explore the oeuvre of the politically charged artist, who died in 1989.

Many of the pieces in the 14-work exhibition were drawn from the collection of the Egyptian Museum of Modern Art and cover four main periods of the artist’s work, including her Harvest, Motherhood, Prison and Knoll series.

While gallery booths hailed from across the Arab world, guests also had the chance to explore the oeuvre of the politically charged artist, who died in 1989. (Supplied)

Efflatoun was a pivotal figure in modern Egyptian art and is as well known for her work as her Marxist and feminist activism.

“This is the third year there is this collaboration between Art Cairo and the Ministry of Culture,” Noor Al-Askar, director of Art Cairo, told Arab News.

“This year we said Inji because (she) has a lot of work.”

Born in 1924 to an affluent, Ottoman-descended family in Cairo, Efflatoun rebelled against her background and took part heavily in communist organizations, with her artwork reflecting her abhorrence of social inequalities and her anti-colonial sentiments.

Many of the pieces in the 14-work exhibition were drawn from the collection of the Egyptian Museum of Modern Art and cover four main periods of the artist’s work, including her Harvest, Motherhood, Prison and Knoll series. (Supplied)

One untitled work on show is a barbed statement on social inequalities and motherhood, featuring a shrouded mother crouched low on the ground, working as she hugs and seemingly protects two infants between her legs.

The artist was a member of the influential Art et Liberte movement, a group of staunchly anti-imperialist artists and thinkers.

In 1959, Efflatoun was imprisoned under Gamal Abdel Nasser, the second president of Egypt. The artist served her sentence for four years across a number of women’s prisons in the deserts near Cairo — it was a period that heavily impacted her art, leading to her post-release “White Light” period, marked dynamic compositions and vibrant tones.

Grouped together, four of the exhibited works take inspiration from her time in prison, with powerful images of women stacked above each other in cell bunkbeds, with feminine bare legs at sharp odds with their surroundings.

Art Cairo 2026 returned to Egypt’s bustling capital from Jan. 23-26. (Supplied)

The bars of the prison cells obstruct the onlooker’s view, with harsh vertical bars juxtaposed against the monochrome stripes of the prison garb in some of her works on show.

“Modern art, Egyptian modern art, most people, they really don’t know it very well,” Al-Askar said, adding that there has been a recent uptick in interest across the Middle East, in the wake of a book on the artist by UAE art patron Sultan Sooud Al-Qassemi.

“So, without any reason, all the lights are now on Inji,” Al-Askar added.

Although it was not all-encompassing, Art Cairo’s spotlight on Efflatoun served as a powerful starting point for guests wishing to explore her artistic journey.