YouGov launches new tool for e-sports data

Global Fan Profiles provides data covering 200 leagues, 50 events, more than 45 game titles and 2,000 teams in the sports and e-sports industries. (AFP file photo)
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Updated 19 February 2021
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YouGov launches new tool for e-sports data

  • The tool is connected to YouGov’s other consumer data

YouGov has enhanced its Global Fan Profiles tool to cover the e-sports industry by tracking fan sentiments and attitudes.

The Global Fan Profiles tool is built upon more than 300,000 interviews per year collected on a continuous basis. It is an extension to YouGov’s connected data solutions and is complementary to YouGov SportsIndex.

It provides an instant view of the size, make-up, attitudes and behavior of fan bases in 32 key e-sports markets, including the US, China, India, Brazil, Germany, South Korea and Malaysia.

YouGov has designed the tool with the aim of helping properties, sponsors and rights holders identify the size of their fan bases, who their fans are, how fans consume content and how they align with brands and audience trends.

Nicole Pike, YouGov’s Global Sector Head of E-sports & Gaming, told Arab News: “E-sports continues to be a growing trend at a global level, but the differences in the industry landscape across regions and even individual markets are crucial for marketers to understand.”

The tool is connected to YouGov’s other consumer data, thereby providing a deeper dataset in conjunction with other parameters. This means that clients can connect e-sport data with demographics, media consumption, brand preference, interest, following, viewing and awareness.

Global Fan Profiles provides data covering 200 leagues, 50 events, more than 45 game titles and 2,000 teams in the sports and e-sports industries.

“With our new global e-sports data in YouGov Fan Profiles, brands can now understand how the audiences for individual e-sports titles, events and teams compare and contrast on a market-by-market level – allowing them to optimize their investments in this space,” added Pike.


Study finds nearly half of UK news stories on Muslims show signs of bias

Updated 09 March 2026
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Study finds nearly half of UK news stories on Muslims show signs of bias

  • Centre for Media Monitoring finds 20,000 out of 40,913 articles from 30 major news outlets contain bias and 70% link Muslims to negative behaviors or themes
  • Findings reveal ‘deeply concerning evidence of structural bias’ in portrayal of Muslims by UK press and point to ‘systemic problem’ within the media, says center’s director

LONDON: Nearly half of news articles published in the UK in 2025 that referenced Muslims or Islam contained some degree of bias, according to a report issued on Monday by the Centre for Media Monitoring. It also found that about 70 percent of stories linked Muslims to negative behaviors or themes.

The nonprofit organization, which tracks the ways in which Muslims and Islam are portrayed in the media, examined 40,913 articles from 30 major news outlets and found that about 20,000 showed some form of bias.

The study looked at “structural patterns” in coverage that “shape public narratives” about Muslims amid rising hostility toward the community.

“As the largest study of its kind ever conducted in the UK, this report presents deeply concerning evidence of structural bias in how Muslims are portrayed in the UK press,” said Rizwana Hamid, the director of the organization.

It found that 70 percent of the articles it reviewed highlighted negative aspects related to Muslims, though not all of the stories were biased in themselves. The wider patterns were also troubling: 44 percent of the coverage omitted key context, 17 percent relied on generalizations, and 13 percent included outright misrepresentation.

Taken together, the monitoring center said, the findings amounted to evidence of an “information integrity crisis” that distorts public understanding, and “a deeply concerning trend” in reporting on Muslims.

The research points to a “systemic problem within our media ecosystem,” Hamid said.

“When entire communities are repeatedly framed through lenses of suspicion or threat, it inevitably shapes public attitudes, political debate and the everyday lives of British Muslims,” she added.

News brands targeting right-wing audiences were more likely to produce biased coverage, the report found.

The Spectator magazine and GB News were identified as having the highest proportion of “very biased” articles, and as the “worst across all five bias categories”: negative framing, generalizations, misrepresentation, lack of context, and problematic headlines.

Other outlets highlighted for displaying high levels of biased content about Muslims included The Telegraph, The Jewish Chronicle, Daily Express, The Sun, Daily Mail and The Times.

In contrast, the BBC, other broadcasters and left-leaning outlets recorded the lowest rates of bias in the study.

The research comes as British Muslims report rising levels of discrimination. Official figures published in October revealed that religious hate crimes against Muslims rose by 19 percent in the year to March 2025 compared with the previous 12 months.