Bupa Arabia launches health insurance program for elderly parents

Ali Sheneamer, chief business development officer at Bupa Arabia.
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Updated 16 February 2021
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Bupa Arabia launches health insurance program for elderly parents

In a Kingdom first, Bupa Arabia for Cooperative Insurance has launched a new health insurance product designed specifically for elderly parents.

Ali Sheneamer, chief business development officer at Bupa Arabia, said ensuring the care and comfort of Bupa Arabia’s customers is a priority for the company and that the new product, “Bupa Parents,” is in line with this strategy.

“This new health insurance plan is designed to meet the needs of the elderly by covering conditions that usually increase with age. The coverage includes diagnosis and treatment in the Kingdom’s best hospitals and clinics, as well as coverage for conditions like cardiovascular diseases, Alzheimer’s, and vision problems.” 

“This new product will support members in repaying their parents for all the care and love they have provided for them as children by taking care of them in their older age,” he added.

One of the features of “Bupa Parents” is the provision of specialized medical care for patients through Bupa Arabia’s “Tebtom” and “Rahatkom” programs, in addition to other high-quality services. It will also enable the elderly to enjoy a high level of safety and to have easy access to a wide range of healthcare services in the Kingdom without having to wait in long queues to get the required treatment.

A study conducted by the Saudi Elderly Support Organization (Waqar) in 2019 estimated that the number of elderly people in the Kingdom would increase by 11.1 percent in 2030 and by 20.9 percent in 2050. The study revealed a number of challenges facing this group of citizens, the most pressing of which is poor quality healthcare. Bupa Arabia aims to address this concern with its new product.


25,000 attend Social Development Bank’s DeveGO25 forum

Updated 27 December 2025
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25,000 attend Social Development Bank’s DeveGO25 forum

The Social Development Bank concluded the second edition of the Entrepreneurship and Modern Business Practices Forum — DeveGo 2025 — announcing the achievement of high-impact outcomes that further reinforced the forum’s position as the largest national platform in the region dedicated to entrepreneurship, innovation, and freelance work in Saudi Arabia and beyond. 

The forum witnessed broad participation from local and international experts, investors, entrepreneurs, and representatives of local, regional, and international institutions.

Over three days at the King Abdulaziz International Conference Center, the forum drew 25,000 participants and visitors, who benefited from over 45 specialized workshops and over 2500 advisory sessions delivered by more than 70 consultants and experts. 

The sessions covered key areas including entrepreneurial planning, business models, venture capital, digital platforms, freelancing, and emerging technologies. 

The forum also featured 20 panel discussions with leading local and international speakers, addressing major global trends in entrepreneurship, including the future of artificial intelligence, the creative economy, digital transformation, and venture investment. 

The forum saw the launch of the Saudi Empretec Fellowship, in the presence of Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development. 

The partners in success within the Social Responsibility Portfolio supporting entrepreneurs were honored. 

It also saw the honoring of 13 winners of the Handicrafts Competition, representing various regions of the Kingdom, the announcement of winners of the Salam Award for Promising Projects, and the recognition of leading entrepreneurial projects fund under the Enterprises Track. 

In addition, the NEXT UP Challenge concluded on the third day of the forum with 20 startups presenting their projects to more than 500 investors, enhancing opportunities for networking and partnership building.

As part of efforts to strengthen the support ecosystem, the forum witnessed the signing of 51 agreements, along with the launch of a suite of new financing products. These included the Capital Expansion Product with a ceiling of up to SR10 million, the Payroll Product with a ceiling of SR2 million, and the Rental Product with a ceiling of SR1.5 million, aimed at supporting enterprises in asset development and covering operational costs. 

This reflects the bank’s direction toward offering more specialized financing tools that respond effectively to market needs.

The forum concluded by reaffirming its role as a unifying national platform for entrepreneurship, where accompanying activities and events provided direct engagement opportunities between entrepreneurs, investors, and experts. 

The forum also highlighted success stories and practical experiences that reflect the scale of entrepreneurial momentum in the Kingdom and the growing role of the Social Development Bank in supporting a national economy driven by innovation and knowledge.