Ministry orders 100 percent Saudization of customer care services, call centers

Ahmed bin Sulaiman Al-Rajhi. (Photo/Twitter)
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Updated 02 February 2021
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Ministry orders 100 percent Saudization of customer care services, call centers

  • All these customer care services should now be based in Saudi Arabia

RIYADH: Saudi Minister for Human Resources and Social Development Ahmed bin Sulaiman Al-Rajhi on Monday restricted the outsourcing of customer care services through call centers to foreign countries.
It has become a common practice for businesses to outsource customer care services using call centers based in foreign countries such as the US, the UK, India, Pakistan or some other neighboring Arab country.
As per the new directives, all such services offered remotely including phone calls, emails, online chats and social media interaction can no longer be outsourced.
All these customer care services should now be based in Saudi Arabia. The decision aims to create employment opportunities for Saudis.

HIGHLIGHTS

• As per the new directives, customer care services offered remotely including phone calls, emails, online chats and social media interaction can no longer be outsourced.

• The decision aims to create employment opportunities for Saudis.

The decision shall be implemented in cooperation with the Ministry of Communications and Information Technology, the Communications and Information Technology Commission, the National Cybersecurity Authority and the Local Content and Government Procurement Authority.
The ministry will also launch programs through its existing initiatives to provide training to the national cadre.

Madad platform
The ministry called on employers and owners of small and medium enterprises (SMEs) to document their employees’ labor contracts through the ministry’s Madad platform.
The ministry underlined the necessity of documenting contracts so that the enterprises can benefit from the services of the initiative to improve the contractual relationship.
The ministry launched the Madad platform to provide technical solutions for SMEs in all matters related to wage-related matters.


Saudi Film Festival to return in April with focus on Korean cinema

Since its launch in 2008, the Saudi Film Festival has played a central role in nurturing local and Gulf cinema. (Supplied)
Updated 15 February 2026
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Saudi Film Festival to return in April with focus on Korean cinema

  • Ahmed Al-Mulla, founder and director of the Saudi Film Festival, said in a statement: “We’re excited to welcome filmmakers to our annual gathering. Our doors are open to all creators, and filmmakers remain at the heart of everything we do

DHAHRAN: The Saudi Film Festival, organized by the Cinema Association in partnership with the King Abdulaziz Center for World Culture and supported by the Saudi Film Commission, has announced that it will launch at Ithra in Dhahran between April 23-29.

This year’s festival explores the theme of “Cinema of the Journey,” presenting a selection of Arab and international films, both short and feature-length, that center on journeys and movement as essential storytelling elements. 

Since its launch in 2008, the Saudi Film Festival has played a central role in nurturing local and Gulf cinema. (Supplied)

The program includes road movies, travel narratives and films where physical or emotional journeys drive the narrative.

The theme encourages Saudi filmmakers to explore this subject through their own perspectives. It positions cinema itself as an act of continuous transition, where identity, place, and time converge to shape the human experience.

FASTFACTS

• This year’s Saudi Film Festival will explore the theme of ‘Cinema of the Journey,’ presenting a selection of Arab and international films that center on journeys and movement as essential storytelling elements.

• The program includes road movies, travel narratives and films where physical or emotional journeys drive the narrative.

Following last year’s focus on Japanese cinema, the festival will present a special “Spotlight on Korean Cinema” this year.

Ahmed Al-Mulla, founder and director of the Saudi Film Festival, said in a statement: “We’re excited to welcome filmmakers to our annual gathering. Our doors are open to all creators, and filmmakers remain at the heart of everything we do. This year’s festival creates an atmosphere filled with inspiration, idea exchange, and shared learning. It’s a celebration of cinematic creativity for everyone.”

Tariq Al-Khawaji, deputy director of the festival, added: “At Ithra, we’re proud of our longstanding partnership with the Cinema Association. It has enabled the festival’s growth and thematic diversity year after year, which we see clearly in how we empower filmmakers and create opportunities to engage with global cinema. 

“The festival continues to grow across all areas, from preparations and participation to industry expectations locally and regionally. That makes attention to every detail essential.”

Since its launch in 2008, the Saudi Film Festival has played a central role in nurturing local and Gulf cinema. After intermittent early editions, it has now established itself as an annual platform for narrative and documentary competitions, industry programs and project markets.

By bringing together emerging and established filmmakers in Dhahran each year, the festival strengthens Saudi Arabia’s growing presence on the global film stage.