Saudi Aramco signs new augmented reality deal with PIF-backed US startup Magic Leap

Peggy Johnson, CEO of Magic Leap. (AFP)
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Updated 27 January 2021
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Saudi Aramco signs new augmented reality deal with PIF-backed US startup Magic Leap

  • Magic Leap’s technology has already proved useful during the pandemic in a variety of sectors, including manufacturing and health

JEDDAH: Magic Leap, the US-based augmented reality startup backed by the Saudi Arabian sovereign wealth fund, Public Investment Fund (PIF), has signed a collaboration with oil conglomerate Saudi Aramco, its CEO Peggy Johnson announced on Wednesday.

Speaking at the Future Investment Initiative (FII), the two-day event taking place this week in Riyadh, Johnson said: “We just announced a partnership with Saudi Aramco to work with them on using the technology for remote collaboration and 3D visualization.”

The technology can be extremely helpful in “bolstering the economy” post-coronavirus (COVID-19), Johnson continued. Similar to virtual reality (VR), the device allows a smooth exchange of content between users in different parts of the world.

“It’s very hard to build augmented reality; it’s not virtual reality. You’re actually placing digital content in the physical space around you,” she explained to FII delegates.

Magic Leap’s technology has already proved useful during the pandemic in a variety of sectors, including manufacturing and health.

Johnson gave the example of a medical case of conjoined twins in California, where the device was used to train surgeons for the separation procedure.

While the CEO did not give any more details about Magic Leap’s agreement with Aramco, the American startup already has strong Saudi links, with the Public Investment Fund (PIF) announcing in 2018 that it was part of Series D equity funding in the company, with the investment valued at $400 million.

Johnson moved from Microsoft to Magic Leap during the pandemic. The executive spoke about her career shift and how she had only met some of her team virtually, due to COVID-19 travel restrictions.

Workplace challenges were discussed in a separate FII session entitled “The new CEO playbook: How are leaders reinventing work for the post-COVID world?”

Saudi Basic Industries Corporation (SABIC) Vice Chairman and CEO Yousef Abdullah Al-Benyan said that speed, agility and effective communication were essential during these trying times.

“Before COVID-19, SABIC looked at a clear strategy for a seamless and engaged communication platform for its growth and competitive positions, which is why we invested heavily on digital mobility,” said Al-Benyan.

Consequently, the company’s transition to remote working was extremely seamless, carrying through 8,000 consecutive meetings for their agile platform since then.

With more than 33,000 employees around the globe, SABIC has had to pay attention to its employees’ well-being, socially, physically, mentally and financially, the executive said.

BNY Mellon CEO Todd Gibbons in the US said that the pandemic has made everyone turn more fluid when it comes to technology, but he can see the office experience changing with introduction of artificial intelligence (AI) and voice-recognition.

“Ultimately, what’s not going to change is empathy. This experience has reinforced the importance of empathy around leaders recognizing what’s going on around them,” he said.


First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

Updated 16 January 2026
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First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

RIYADH: The EU–Saudi Arabia Business and Investment Dialogue on Advancing Critical Raw Materials Value Chains, held in Riyadh as part of the Future Minerals Forum, brought together senior policymakers, industry leaders, and investors to advance strategic cooperation across critical raw materials value chains.

Organized under a Team Europe approach by the EU–GCC Cooperation on Green Transition Project, in coordination with the EU Delegation to Saudi Arabia, the European Chamber of Commerce in the Kingdom and in close cooperation with FMF, the dialogue provided a high-level platform to explore European actions under the EU Critical Raw Materials Act and ResourceEU alongside the Kingdom’s aspirations for minerals, industrial, and investment priorities.

This is in line with Saudi Vision 2030 and broader regional ambitions across the GCC, MENA, and Africa.

ResourceEU is the EU’s new strategic action plan, launched in late 2025, to secure a reliable supply of critical raw materials like lithium, rare earths, and cobalt, reducing dependency on single suppliers, such as China, by boosting domestic extraction, processing, recycling, stockpiling, and strategic partnerships with resource-rich nations.

The first ever EU–Saudi roundtable on critical raw materials was opened by the bloc’s Ambassador to the Kingdom, Christophe Farnaud, together with Saudi Deputy Minister for Mining Development Turki Al-Babtain, turning policy alignment into concrete cooperation.

Farnaud underlined the central role of international cooperation in the implementation of the EU’s critical raw materials policy framework.

“As the European Union advances the implementation of its Critical Raw Materials policy, international cooperation is indispensable to building secure, diversified, and sustainable value chains. Saudi Arabia is a key partner in this effort. This dialogue reflects our shared commitment to translate policy alignment into concrete business and investment cooperation that supports the green and digital transitions,” said the ambassador.

Discussions focused on strengthening resilient, diversified, and responsible CRM supply chains that are essential to the green and digital transitions.

Participants explored concrete opportunities for EU–Saudi cooperation across the full value chain, including exploration, mining, and processing and refining, as well as recycling, downstream manufacturing, and the mobilization of private investment and sustainable finance, underpinned by high environmental, social, and governance standards.

From the Saudi side, the dialogue was framed as a key contribution to the Kingdom’s industrial transformation and long-term economic diversification agenda under Vision 2030, with a strong focus on responsible resource development and global market integration.

“Developing globally competitive mineral hubs and sustainable value chains is a central pillar of Saudi Vision 2030 and the Kingdom’s industrial transformation. Our engagement with the European Union through this dialogue to strengthen upstream and downstream integration, attract high-quality investment, and advance responsible mining and processing. Enhanced cooperation with the EU, capitalizing on the demand dynamics of the EU Critical Raw Materials Act, will be key to delivering long-term value for both sides,” said Al-Babtain.

Valere Moutarlier, deputy director-general for European industry decarbonization, and directorate-general for the internal market, industry, entrepreneurship and SMEs at European Commission, said the EU Critical Raw Materials Act and ResourceEU provided a clear framework to strengthen Europe’s resilience while deepening its cooperation with international partners.

“Cooperation with Saudi Arabia is essential to advancing secure, sustainable, and diversified critical raw materials value chains. Dialogues such as this play a key role in translating policy ambitions into concrete industrial and investment cooperation,” she added.