Wizrah and chemise: Traditional dress of Al-Dayer coffee bean farmers

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Children and parents on coffee farms enjoy the harvest, reflecting the value of the coffee tree among locals. (Supplied)
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An Al-Dayer man in traditional attire harvest coffee at his plantation. (Supplied)
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An Al-Dayer man in traditional attire harvest coffee at his plantation. (Supplied)
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Al-Dayer coffee farmers are keen to have their children take part in the process of caring for the trees and harfesting the beans. (Supplied)
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Children aAl-Dayer coffee farmers are keen to have their children take part in the process of caring for the trees and harfesting the beans. (Supplied)nd parents on coffee farms enjoy the harvest, reflecting the value of the coffee tree among locals. (Supplied)
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Updated 21 January 2021
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Wizrah and chemise: Traditional dress of Al-Dayer coffee bean farmers

  • The folk dress, which normally consists of two pieces, has been closely linked to the Khawlani coffee plantations in southern Saudi Arabia

JEDDAH: With their traditional outfit, coffee tree farmers in Jazan are preparing to host the eighth Coffee Beans Festival, which kicks off on Jan. 30.

The folk dress, which normally consists of two pieces, has been closely linked to the Khawlani coffee plantations in southern Saudi Arabia.

Indicating the importance of the Khawlani coffee tree in the hearts of its farmers, they wear the most luxurious clothing during the most crucial stages of the coffee trade, from planting the seedlings to selling the product.

Speaking to Arab News, Zahir Al-Maliki, publication administrator at the annual festival’s media committee, said that coffee farmers in southern Saudi Arabia — especially in the Bani Malik Mountains in Al-Dayer governorate east of the Jazan region — keep their old folk dresses, which children inherit from their fathers.




Al-Dayer coffee farmers are keen to have their children take part in the process of caring for the trees and harfesting the beans. (Supplied)

“There is still a large majority of the population that uses this dress and maintains it to the present day. The folk dress, locally called mountain dress, consists of a chemise (shirt), wizrah (skirt) and an aromatic headband,” he said.

He added that they use the same English word, chemise, to refer to the garment for the upper body.  

The shirt usually consists of one color and the men wear a belt that contains a Janbiyah (dagger with a short-curved blade with a medial ridge).

They also wear a headband, which consists of aromatic plants  such as kadi, wormwood and Arabian Jasmine.

Children and parents on coffee farms enjoy the harvest, reflecting the value of the coffee tree among locals. “People in southern Saudi Arabia view coffee as an integral part of their life,” Al-Maliki noted, adding that children also put on the same outfit and help their fathers with the trees.

HIGHLIGHT

Indicating the importance of the Khawlani coffee tree in the hearts of its farmers, they wear the most luxurious clothing during the most crucial stages of the coffee trade, from planting the seedlings to selling the product.

“Coffee farmers are keen to have their children take part in the process of caring for the trees, and children on most Khawlani coffee plantations in Al-Dayer wear folk dresses, adhering to heritage and reviving ancient customs,” he said.

Al-Maliki pointed out that wearing Janbiyah symbolizes courage and generosity, inspired by the tough nature of the surrounding mountains, in which farmers of the region have grown up. “When wearing Janbiyah, people usually show how proud they are of their ancestors’ traditions and customs. It also reminds them of the deep-rooted culture of their forefathers.”

Al-Maliki said they did not worry about children carrying blades because the people of the mountains are known for their tolerance and spontaneous, reconciliatory nature.

“People here are raised on cooperation, solidarity and altruism. Children wear Janbiyah only for adornment, and they are very proud of it, as it is part of the history of their descendants, exactly like their pride in caring for coffee trees,” he said.

According to Al-Maliki, locals treat coffee trees the way mothers look after their babies, calling it the most pampered tree in the area. “We call them the ‘spoiled trees’ because they need more care and attention than the other plants.”

It is common that this responsibility falls to men. However, he added, women sometimes do the task when men are away.




Al-Dayer coffee farmers are keen to have their children take part in the process of caring for the trees and harfesting the beans. (Supplied)

He estimated that there are more than 122,455 coffee trees in Al-Dayer governorate. “There are more than 171,380 coffee trees in the Jazan region. These produce up to 685,536 tons of coffee beans. However, Al-Dayer area produces more than 489, 820 tons of coffee beans, making it the capital of the Khawlani coffee beans in the Kingdom.”

There are over 1,596 coffee tree farmers in the Jazan region. More than 919 of these are located in Al-Dayer governorate.

This season, the organizing committee of the festival has set up a special health administration, whose role is to make sure — with cooperation with health authorities — that all measures are followed throughout the seven-day festival, in order to ensure the safety of the visitors.

The new administration will monitor social distancing and ensure masks are worn inside the festival site.


Saudi House kicks off Davos with push on Vision 2030, AI platform and ‘humanizing’ tourism

At Saudi House, ministers and executives set out how the Kingdom sees the next phase of its transformation. (Supplied)
Updated 20 January 2026
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Saudi House kicks off Davos with push on Vision 2030, AI platform and ‘humanizing’ tourism

  • Saudi ministers dominate pre-summit spotlight at Saudi pavilion, touting Vision 2030’s next phase and human capital as key to global edge
  • Ministry of Economy and Planning announced the SUSTAIN Platform which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development

DAVOS: For regulars at the World Economic Forum, Monday in Davos is usually a chance to ease into the week, a time to reconnect, plan meetings and prepare for the intense schedule ahead.

This year, Saudi Arabia moved quickly to fill that lull, taking center stage with a packed program of panels ahead of Tuesday’s official opening.

At the Saudi House — the Kingdom’s official pavilion on the Promenade, returning after its debut as a standalone venue at the 2025 WEF Annual Meeting — Saudi ministers and global executives set out how the Kingdom sees the next phase of its transformation.

Monday’s speakers at the Saudi House included Minister of Finance Mohammed Al-Jadaan, Minister of Investment Khalid Al-Falih, Minister of Tourism Ahmed Al-Khateeb, and President and Vice Chairman of Meta Dina Powell McCormick. (Supplied)

Established by the Ministry of Economy and Planning, the venue is pitched as a platform for international thought leaders to tackle the challenges, opportunities and solutions shaping the global economy.

Opening a session on the Kingdom’s role at this year’s Forum and the next phase of Vision 2030 — now in its 10th year and roughly two-thirds complete — Princess Reema bint Bandar, Saudi Arabia’s ambassador to the US, said human capital “is the actual driver if you want a competitive, modern economy.”

She described one of the biggest achievements of the past decade as the emergence of a highly qualified cohort of young Saudis who could work anywhere in the world but “choose to come home, choose to build at home and choose to deliver at home,” calling this “the biggest symbol of the success of Vision 2030.”

Who can give you optimum access to opportunities while addressing risks? I contend that Saudi Arabia has been able to provide that formula.

Khalid Al-Falih, Saudi minister of investment

On the same panel, Minister of Finance Mohammed Aljadaan said this success is rooted in a “behavioral change” that has strengthened the Kingdom’s credibility with both international partners and its own citizens.

“Credibility comes from being very pragmatic, making sure that you maintain your fiscal policy discipline, but at the same time refocus your resources where it matters,” he said, warning that “markets will call your bluff if you’re not serious.”

The Saudi House, a cross-ministerial initiative led by the Ministry of Economy and Planning, is intended to underscore the Kingdom’s “commitment to global cooperation” by offering “a platform where visionary ideas are shared and shaped,” while showcasing opportunities and lessons from its “unprecedented national transformation.”

Lubna Olayan, Chair of the Corporate Board, Olayan Group

Echoing earlier comments to Arab News, Economy and Planning Minister Faisal Alibrahim said the Kingdom’s role as an anchor of stability has helped unlock its potential, stressing that while the objective is to decouple from reliance on a single commodity, “2030 is not the finishing line.”

Khalid Al-Falih, Saudi minister of investment, said Saudi Arabia has been able to enable access to opportunities while addressing major risks, arguing that few countries can match the Kingdom’s overall mix.

“No country has all of those to 100 percent,” he said. “But who can give you the mix that gives you optimum access to opportunities while addressing all of those risks?

Dr. Bedour Alrayes, Deputy CEO, Human Capability Development Program, Saudi Arabia

“I contend that Saudi Arabia has been able to provide that formula and the proof is in the pudding,” noting that local investment has doubled in recent years to reach levels comparable with India and China.

While societal transformation dominated the morning discussions, the afternoon turned to technology, tourism, sport and culture, four strategic sectors expected to spearhead Vision 2030’s next phase.

The Ministry of Economy and Planning used the day to announce the SUSTAIN Platform, due to launch in 2026, which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development.

The ministry said SUSTAIN will translate the Kingdom’s public and private-sector coordination mandate into a practical national tool to help government entities, businesses, investors, academia and civil society identify credible partners, form trusted coalitions and move initiatives “from planning to implementation more efficiently,” addressing a global challenge where fragmented partnerships often slow delivery and blunt impact.

“We are in a moment in time where technology may well impact the face of humanity,” said Dina Powell McCormick, recently appointed president and vice chairman of Meta, welcoming the Kingdom’s “desire” to partner with technology companies and its embrace of innovation.

Minister of Tourism Ahmed Alkhateeb, discussing how technology is being deployed in his sector, underlined that “in travel and tourism, people are very important. We learn about other people’s culture through interacting with people. We digitalize the unnecessary and humanize the necessary.”

He added that while technological transformation is a priority, “we don’t want to replace this big workforce with technology. I think we need to protect them in Saudi Arabia, where we’re being a model. I’m an advocate of keeping the people.”

Throughout the week, Saudi House will host more than 20 sessions, including over 10 accredited by the WEF, across six themes: Bold Vision, Insights for Impact, People and Human Capability, Quality of Life, Investment and Collaboration, and Welcoming the World.

The pavilion will also launch “NextOn,” a new series of influential and educational talks featuring leading global voices.