Saudi film ‘Scales’ to represent Kingdom at Oscars

Saudi Arabia's director Sahad Ameen poses after being awarded the bronze tanit for her film " Scales" during the closing ceremony of the 30th edition of the Carthage Film Festival on November 2, 2019, in Tunis. (AFP/File photo)
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Updated 22 December 2020
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Saudi film ‘Scales’ to represent Kingdom at Oscars

  • Directed by Shahd Amin, the movie is also known as ‘Lady of the Sea’
  • It will compete in the best international feature film category

JEDDAH: Saudi feature film “Scales” has been chosen to represent the Kingdom at the upcoming 93rd Academy Awards (Oscars).
Directed by Shahd Amin, the movie, also known as “Lady of the Sea,” will compete in the best international feature film category and was nominated by a special committee and selected by the Saudi Film Commission to be the Kingdom’s entry.
The flick will go through several screening stages before a final list — chosen by the American Academy of Arts and Sciences, which will be awarding the Oscars — is revealed. The winner will be announced at the awards ceremony on April 25.
“Scales” was shown for the first time at the Venice Film Festival and was awarded the Verona Film Prize for most innovative movie. It has been screened at other international festivals and featured at cinemas throughout Saudi Arabia.




“Scales,” also known as “Lady of the Sea,” was nominated by a special committee and selected by the Saudi Film Commission to be the Kingdom’s entry at the 93rd Academy Awards. (Supplied)

The film takes place in an atmosphere of fantasy and dystopia where a young girl is confronted with the difficult decision to take matters into her own hands and stand against her family and village tradition of sacrificing female children to mysterious creatures living in the sea.
Amin said: “This is beyond my best expectations, especially as an Arab director.”
She noted that her movie had been made as a fun take on cultural norms and traditions that died out years ago and was also aimed at driving dialogue about the roles of women in society and the Arab world.
“The production of the film was a personal experience for me, and I am very proud that it has been chosen to represent my country on the global stage.
“I hope that the film’s wonderful journey will serve as an inspiration to my fellow Saudi directors to move forward with their successful experiences,” she added.


Saudi Food and Drug Authority pioneering digital health safety

Updated 4 sec ago
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Saudi Food and Drug Authority pioneering digital health safety

  • Digital foundation enabled the development of centralized dashboards that provide real-time analysis of adverse events
  • Major improvement has been the use of Robotic Process Automation (RPA) to ensure medication safety works smoothly

TOKYO: Saudi Arabia is establishing itself as a regional leader in digital health regulation by integrating advanced technologies into the Saudi Food and Drug Authority’s (SFDA) pharmacovigilance and cosmetic safety oversight.

In line with Vision 2030’s digital goals, these projects are creating new standards for using data to protect public health, according to the SFDA.

A report by the Oxford Business Group says the transformation began with modernising the National Pharmacovigilance Centre’s adverse reaction reporting system. Moving from paper-based submissions to the fully digital “Saudi Vigilance” platform marked a significant step forward.

The introduction of smart reporting forms with structured data fields and behavioural nudges grounded in psychological principles significantly improved reporting quality and completion rates.

This digital foundation enabled the development of centralised dashboards that provide real-time analysis of adverse events, enabling early identification of safety signals and under-reporting trends.

A major improvement has been the use of Robotic Process Automation (RPA) to ensure medication safety works smoothly. By letting computers handle repetitive tasks like sorting reports and checking data, the SFDA has become more efficient.

The new RPA system for identifying safety signals has also sped things up. These technology solutions have made work easier and happier employees by eliminating boring manual tasks.

The SFDA’s digital changes also help prevent risks by using new online learning tools. The aRMMs e-learning system, with training videos about high-risk medicines, has changed how health care workers learn. Adding digital safety steps directly into hospital computer systems has also made a big difference. This new approach puts safety alerts and learning materials directly into doctors’ daily work, ensuring important information reaches them when they need it.

Digital innovation has also helped prevent medication errors. Moving from the old Phonetic and Orthographic Computer Analysis system to the new Saudi Name Registration (SNR) platform has made it easier to spot potentially confusing drug names. With better computer programs that check both Arabic and English names, plus real-time alerts and automatic updates, the SNR system is a big step forward in ensuring the safety of medicines before they reach the market.

Looking ahead, the SFDA plans to use these digital changes to make cosmetic products safer as well.

Planned projects using artificial intelligence include computer systems that spot rule-breaking, automated ingredient checks, and tools that read customer feedback to identify early warning signs.

This digital strategy puts Saudi Arabia ahead in new ways of making rules. By using artificial intelligence, automation, and data analysis in its work, the SFDA is improving how it tracks medicine safety and preparing for further progress in keeping products safe for consumers.

All these efforts support Vision 2030’s goal of building a knowledge-based economy and keeping Saudi citizens as safe as possible.