RIYADH: US multinational Procter and Gamble (P&G) has announced its commitment to 2,021 acts of good next year.
The pledge represents the next chapter of P&G’s Lead with Love consumer campaign, which includes a call to action to make 2021 the year of coming together to do more and do better for communities, equality, and the planet.
P&G plans to bring the initiative to life through a new Lead with Love film, “Emotions,” which highlights the eight emotions humans are born with and why love is the most powerful.
The 2,021 acts start with P&G’s next wave of contributions of health, hygiene, and cleaning products, personal protective equipment (PPE), and financial support collectively worth tens of millions of dollars for coronavirus disease (COVID-19) relief efforts.
David Taylor, P&G board chairman, president, and CEO, said: “P&G people believe we have a responsibility to society, and we will continue to step up and step forward to use our reach and resources to be both a force for good and a force for growth.
“As the world turns to 2021, P&G is committing to lead through acts of good that will have a lasting, positive impact on people and communities around the world.”
P&G is mobilizing the power and reach of its brands to deliver on its commitment. The 2,021 acts of good will include new programs that will be announced throughout the year, as well as longstanding schemes, which will have new impacts in 2021.
For instance, in the Middle East and Africa, P&G will continue distributing products and PPE to underserved communities, with ongoing support for partner organizations focused on disaster relief, gender equality, and environmental sustainability.
In the UAE, the company will continue to support online learning programs for children of determination in the country.
Omar Channawi, P&G’s CEO for the Middle East, east and west Africa, and general export markets, said: “As we reach the end of this year, we are proud to have stepped up in response to the COVID-19 pandemic, by contributing and donating millions in product, PPE, and monetary donations within our communities in the Middle East and Africa.
“We continue to step up and support relief workers in Saudi Arabia and the UAE, mentored students in the UAE, and donated Safeguard handwashing units in Nigeria to the Ministry of Health and state governments to promote hygienic practices.
“We also quickly acted to provide donations and relief efforts following the tragedy in Beirut (port explosion),” he added.
P&G has provided significant support for COVID-19 relief, equality, and the environment this year.
In addition to donating tens of millions of dollars in funds, product, and in-kind support to provide COVID-19 relief, P&G established the Take on Race Fund, continued its series of films such as “The Choice” that shine a light on inequality, and achieved several important sustainability goals, including sending zero manufacturing waste to landfill across all P&G manufacturing sites globally.
P&G also announced an acceleration of its climate actions through the It’s Our Home drive, its newest climate commitment to be carbon neutral for the decade.
Under the Lead with Love campaign efforts, P&G will further grow the reach and impact of positive action for communities, equality, and the environment.