Manga company partners with NEOM for Saudi animation series

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Updated 17 December 2020
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Manga company partners with NEOM for Saudi animation series

  • The $500-billion megacity project in the Kingdom’s northwest will be the location for the second season of the Saudi animation series “Future Folktales”

JEDDAH: Saudi Manga Productions, a subsidiary company of the Prince Mohammed bin Salman Misk Foundation, on Wednesday announced a partnership agreement with NEOM.

The $500-billion megacity project in the Kingdom’s northwest will be the location for the second season of the Saudi animation series “Future Folktales” that attracted a global audience of more than 70 million for its first season.

Dr. Essam Bukhary, CEO of Manga Productions, said: “We are delighted to collaborate with NEOM for the setting of the second season of ‘Future Folktales.’ This partnership brings Saudi Arabia’s creative industry together with NEOM, an incubator of creative capabilities and ground-breaking technologies that embodies the Kingdom’s Vision 2030.”

He added that the link-up supported the company’s goal of inspiring future generations “to be part of the development of NEOM and build a bright future for all humanity.”

NEOM CEO Nadhmi Al-Nasr said that NEOM was committed to fostering and inspiring local and international talent.

The partnership agreement follows the January launch of the “Future Folktales” series with Toei Animation in Japan, which introduced the Saudi culture to audiences around the world and celebrated the Arabic language while connecting children with Arab heritage, values, and future technologies through creative content.

The series aired across 19 streaming regional and international platforms, including TV channels in Japan, China, Taiwan, Ireland, the UK, and the US, where Japanese animation series are popular.

As part of the partnership, Manga Productions announced plans to launch a contest inviting creatives to submit prop designs to be featured in one of the episodes of “Future Folktales.”

Al-Nasr said: “We encourage those in the creative industry around the world to participate in Manga’s competition which will be held in 2021.”

The competition will empower local and international talents to unleash their creative potential and showcase their work to Arab and global audiences.

Abdul Aziz Al-Naghmoush, business development manager at Manga Productions, said: “Since its establishment, Manga has been committed to investing and developing talents to enrich Saudi Arabia’s creative industry.

“Our partnership with NEOM supports this commitment by being the home and future of dreamers and doers.”


Motherhood during Ramadan 

Updated 06 March 2026
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Motherhood during Ramadan 

  • Planning ahead, flexibility, and family support helps mothers make it through the holy month 

JEDDAH: For mothers — new, working or stay-at-home, Ramadan comes with its own set of demands as they strive to balance work, house, and children of different age groups, all while fasting. 

As routines shift and energy levels fluctuate, Arab News spoke to mothers on how they manage to keep their world together. 

Elaf Trabulsi, founder and creative at Ctrl C Agency and a full-time employee, is a mother to an 18-month-old daughter. For Trabulsi, Ramadan is “controlled chaos, honestly. It’s my favorite month but it’s also the one that tests every system I’ve built — work, home, health, sleep. There’s something about fasting while managing a full schedule that forces you to be very deliberate about where your energy goes. I’ve come to appreciate that pressure.” 

Planning is a vital strategy during Ramadan, mothers said, because without a clear structure in place, the household ends up in a state of disarray. A lot of decisions have to be made professionally and domestically to hold the house together. 

“I juggle a full-time job alongside the agency, so Ramadan is really about protecting the hours that matter most and being honest about what can wait,” Trabulsi said. 

Baraa Hifni, a physical education teacher at Jeddah Campus International School, echoed similar sentiments. “I rely on planning ahead, distributing household responsibilities, and organizing my children’s time. I also make sure to take some time for myself so that I can stay in a good mood throughout the day. Balance requires calmness and clear priorities,” the mother of two young daughters said. 

Even with a schedule planned, juggling motherhood and work can often be challenging because newborns and toddlers function on their own timeline, and it is the sleep schedule that takes a hit. 

“Ramadan flips your schedule naturally — late gatherings, suhoor, staying up — and then you have a toddler operating on her own timeline regardless. That gap between when you slept and when she’s ready to start her day is where it gets hard. You learn to function on less and find energy where you can,” Trabulsi told Arab News. 

Finding pockets of peace or solitude during Ramadan for worship is also quite difficult for mothers because they cannot set or follow a rigid schedule.

For Hifni, it is usually after the chaos around iftar settles after maghrib prayer “even if it’s just a few minutes to regain my calmness and draw closer to God.”  

For Trabulsi it is “whenever and wherever I can find it … sometimes it’s the quiet after she sleeps, sometimes it’s during the drive home from a gathering.” 

Hana Barakat, an occupational therapist and mompreneur productivity coach, shares similar thoughts. 

“Allow worship to be brief and spread throughout the day. Measure productivity by consistency, not quantity. Accept fluctuating energy from day to day. Recognize that a quieter Ramadan can still be deeply spiritual,” she said.

“Achieving balance — or harmony, as I prefer — does not mean pushing the body to match spiritual intentions but adjusting expectations and practices so that the body supports the experience rather than resists it,” she said. “Realism supports well-being and allows space to experience the month with calm.”

She advises new mothers to reset their expectations by prioritizing recovery and infant care over productivity. For a new mother, this shift can feel especially intense because she is already adapting to life after childbirth — “caring for an infant whose needs are unpredictable.”

Fasting can also influence emotional regulation, particularly when combined with sleep deprivation.

“When hunger combines with lack of sleep and fatigue, the nervous system becomes more sensitive; the crying baby may make mothers feel more overwhelmed than usual,” Barakat said.

“Emotional reactions may occur more quickly, and the mother needs extra effort to calm herself. These are normal physiological responses, not a sign of being an impatient or inadequate mother.”

Barakat outlined several strategies to help new mothers navigate the month with greater ease. Reducing nonessential tasks is not neglect, it preserves the strength needed to move steadily through the month, she said. 

Choosing one meaningful task per day prevents energy from being drained by trying to accomplish everything. Waiting for an uninterrupted stretch may lead to frustration. Brief quiet moments can become restorative spiritual pauses, she added. 

Even a few minutes of true rest can help regulate the nervous system, improving patience and emotional balance. Less complexity in meals, social obligations, and routines leaves more room for spiritual presence.

Meaningful support, Barakat said, must be practical rather than merely verbal, for all mothers. 

Spouses and family members should help by taking responsibility for specific daily tasks, giving mothers uninterrupted time to rest, reducing social expectations placed upon her, and understanding fluctuations in her energy and mood.

“When responsibility is shared, the mother can experience Ramadan with greater calm, ease, and presence,” she said.