‘Made in Saudi’ design bootcamp opened

Saudi Arabia’s Minister of Industry and Mineral Resources Bandar bin Ibrahim Alkhorayef, left, said that launching the design camp aimed at creating a unified brand identity for the national industry through local expertise. (Supplied)
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Updated 28 November 2020
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‘Made in Saudi’ design bootcamp opened

  • Minister Bandar bin Ibrahim Alkhorayef stresses need for program to reflect Kingdom’s global and regional position

JEDDAH: A design bootcamp to create the visual brand identity for the “Made in Saudi” program has been inaugurated by the Kingdom’s Minister of Industry and Mineral Resources Bandar bin Ibrahim Alkhorayef.

Nine Saudi designers are taking part in the bootcamp, after being selected by a panel from more than 400 applicants.
The minister, who is also chairman of the Saudi Export Development Authority (SAUDI EXPORTS), said there was a need for the program to reflect the Kingdom’s global and regional position and for it to “serve the Kingdom’s cultural identity and its substantial industrial capacities.”
He said the national industry capitalized on a heritage that spanned more than four decades and was widely acclaimed across all export markets.
The program was a national project for all Saudis and its identity should be designed by nationals in order to indicate that it was fully homegrown, the minister added.
“Launching the ‘Made in Saudi’ brand identity design camp aims at creating a unified brand identity for the national industry through local expertise, which will contribute to repositioning the Saudi product and advancing it toward new standards of reliability and excellence at all levels.”
He highlighted the role of the nation’s youth in promoting the distinctive position of the national industry domestically and globally, saying that the Kingdom firmly believed in the potential of its renewable resources, represented by its youth, and relied on them to take it to a new stage of innovation and creativity for a better future.




Nine Saudi designers, after being selected  from more than 400 applicants, are taking part in the bootcamp. (Supplied)

“Our young talents are the real wealth, and their efforts and innovations will contribute to the fulfillment of our leadership’s goals in terms of driving the national economy, and enhancing the Kingdom’s position as a global industrial power that contributes to empowering global production capabilities for a more sustainable future.”
Saleh Al-Solami, secretary-general of SAUDI EXPORTS, said that substantial efforts and initiatives had been announced by the Saudi leadership to empower the national industry since the implementation of the Vision 2030 reform plan.
“At the forefront of these endeavors is the National Industrial Development and Logistics Program (NIDLP), in addition to several other initiatives that have been launched to raise local content elements in the national product, under the supervision of the Local Content and Government Procurement Authority (LCGPA).
“In this context, the LCGPA issued the price preference policy for local content and the mandatory list for national products aiming to increase the public sector’s demand for local products in all industries.”


He said that the most prominent results of such initiatives were their contribution to the uninterrupted growth of non-oil gross domestic product and the volume of non-oil exports, which reached about SR318 billion ($84.8 billion) at end 2019.
He said that, despite the decline in the volume of non-oil exports during the first and second quarters of this year as a direct result of the COVID-19 outbreak, this indicator had reclaimed its upward trend in June.
Non-oil exports, driven by the industry and mining sector, recorded their highest rise since Jan. 2020 to reach SR16.6 billion in June, a monthly increase of 32 percent compared to May 2020.
“This sends a strong message on the ability of industrial production to be the safety valve for the national economy and a buffer ready to absorb future shocks and challenges,” he said.
The director of marketing and corporate communications at SAUDI EXPORTS and the head of the “Made in Saudi” program, Mazen Al-Jasser, said the design bootcamp was welcomed by the country’s young creatives and had attracted more applicants than expected.
He hailed the creative capabilities and skills of Saudi youth who, he said, had made achievements in many fields.
“These talents will have the honor to participate in designing an innovative brand identity for the national industry, which will be the unified emblem of the national product and a trusted verification of the excellence of Saudi products worldwide,” he added.
Al-Jasser said that companies wishing to join the program must meet the conditions and standards specified for each sector.
Member companies would benefit from competitive advantages including the promotional benefits of using the unified brand, which would provide their goods and services with easier access into local, regional, and global markets.
SAUDI EXPORTS is set to launch the “Made in Saudi” program during the first quarter of 2021.
The nine Saudi designers have been divided into three teams to create three different designs.
The designs will be put forward for an online public vote, but the final identity design has to be endorsed by the minister of industry and mineral resources and also the minister of culture.


What Prince William’s first solo visit to Riyadh signals for UK-Saudi ties

Updated 32 min 48 sec ago
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What Prince William’s first solo visit to Riyadh signals for UK-Saudi ties

  • Heir to the British throne arrives in Riyadh as historic royal links underpin deepening trade and defense cooperation
  • The Prince of Wales’ official visit follows decades of close ties between the House of Saud and Britain’s royal family

LONDON: Prince William’s arrival in Riyadh on Monday will be a reaffirmation of the special bond between the monarchies of Britain and Saudi Arabia that was forged in the early days of the reign of his grandmother, Queen Elizabeth II, and which has flourished ever since.

But for the 43-year-old prince, heir apparent to the British throne, his first official visit to the Kingdom will also be imbued with an element of personal poignancy.

William will be following in the footsteps of his mother, the late Diana, Princess of Wales, who visited Saudi Arabia 40 years ago during a nine-day tour of the Middle East in 1986 with her then husband, Prince Charles.

Queen Elizabeth, Prince William and Catherine, Duchess of Cambridge, along with their children appear on the balcony of Buckingham Palace on June 2, 2022. (Reuters)

The couple had married in 1981, and Diana was just 25 years old during their first tour of the Middle East. Prince William, their first child, was three years old at the time and did not accompany his mother on the visit, although as a nine-month-old baby he had travelled with his parents to Australia and New Zealand in 1983.

William was 15 when his mother died in a car crash in Paris in August 1997.

The prince has visited the region before. His first trip was freighted with personal meaning. In June 2018 he paid a three-day visit to Israel and Palestine, meeting both Israeli Prime Minister Benjamin Netanyahu and Mahmoud Abbas, president of the Palestinian Authority.

It was the first official visit by a senior member of Britain’s royal family to Israel and the Palestinian Territories.

Although the visit was described by Britain as strictly non-political, and William visited holy places important to all three Abrahamic faiths, to the annoyance of some Israeli politicians he made a point of publicly assuring Palestinians that they had not been forgotten by Britain, which had ruled the area from 1917 until the creation of Israel in 1948.

Britain's Prince William (2nd L) accompanied by a group including Sheikh Azzam al-Khatib, director of the Islamic Waqf (C), in Jerusalem visits the Al-Aqsa mosque compound in Jerusalem's Old City on June 28, 2018. (AFP)

But there was also an element of personal pilgrimage to the trip for William. While in Jerusalem he visited the tomb of Princess Alice of Battenberg and Greece, his great-grandmother, a devout Christian who had helped Jews to evade Nazi capture during the Second World War.

After her death in 1969, Israel honored her request to be buried in Jerusalem, and William visited her burial place in a crypt in the Russian Orthodox Church of Mary Magdalene on the Mount of Olives outside Jerusalem’s Old City.

Kensington Palace describes the purpose of Prince William’s first solo visit to Saudi Arabia as “a celebration of trade, energy and investment ties.”

It is no coincidence that the visit of the prince, who served for several years as a pilot in the British Royal Air Force, coincides with the World Defense Show in Riyadh, and amid British hopes of Saudi Arabia becoming the fourth national partner in the next-generation Tempest fighter aircraft program.

Prince William served for several years as a pilot in the British Royal Air Force. (Max Mumby/Indigo/Getty Images)

In May 2025, Saudi Defense Minister Prince Khalid bin Salman travelled to London to discuss closer cooperation with UK Defense Secretary John Healey, who described the Kingdom as “a vital partner for the UK in ensuring security and stability in the Gulf.”

However, royal watchers in the UK have attached another significance to Prince William’s visit. For Tatler, the house journal of Britain’s upper classes, for the man it describes as “one of Britain’s greatest diplomats” the visit is being seen as “another step in his preparation for the throne.”

The visit comes at a pivotal moment for the British royal family.

Queen Elizabeth II, who became queen at the age of 25 upon the death of her father, King George VI, on Feb. 6, 1952, reigned for 70 years. When she passed on Sept. 8, 2022, at the age of 96, she was succeeded by her eldest son, Prince Charles.

Upon the accession of King Charles III, Prince William, known formerly as the Duke of Cambridge, inherited his father’s previous titles as Prince of Wales and Duke of Cornwall.

Prince William (left) was present when King Charles III (right) met with Crown Prince Mohammed bin Salman at Clarence House in London in March 2018. (AFP file)

But in February 2024, barely nine months after the coronation of the king, Buckingham Palace announced that Charles III had been diagnosed with an undisclosed form of cancer.

Fears about his health have persisted ever since, although in December 2025, the 77-year-old monarch revealed that “thanks to early diagnosis, effective intervention and adherence to doctors’ orders, my own schedule of cancer treatment can be reduced in the new year.”

Nevertheless, as heir apparent, all of Prince William’s duties are now designed with his future responsibilities very much in mind.

His visit this week reflects the importance placed by Britain not only on its relationship with Saudi Arabia as an important trading partner, but also on a personal connection between the two royal families that stretches back for more than a century.

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The friendship between the British and Saudi royal families dates back to 1919, when Prince Faisal, the 13-year-old third son of Abdulaziz bin Abdulrahman, the future founder and king of Saudi Arabia, became the first member of the Saudi royal family to visit Britain.

The invitation had been sent to his father, the king of Najd, who was known in the West as Ibn Saud and was recognized by the British government following the defeat of the Ottoman Empire in the First World War as the rising political force in the Arabian Peninsula.

Still grappling with the impact on his territories of the influenza epidemic of 1919, which would claim more lives globally than the First World War that had preceded it, the king chose his eldest son, Prince Turki, to represent him in England.

Tragedy, however, intervened. Turki fell victim to the epidemic and, at the last minute, Prince Faisal was appointed in his place as the symbolic head of the Saudi delegation to London.

King Khalid of Saudia Arabia welcomed at Victoria Station by Queen Elizabeth in 1981. (Alamy)

It proved a wise choice. Although young, the Prince won over his hosts during a cordial visit that set the tone for a relationship between the two royal families that has endured ever since.

While in London, Prince Faisal visited Buckingham Palace, where he met King George V, toured the House of Commons and the House of Lords, and was taken on what must have been a somber tour of the battlefields of northern France, where more than 3.5 million Allied and German soldiers had been killed in the war that had ended only one year previously.

In June 1953, Prince Fahd, another of King Abdulaziz’s sons, represented his 78-year-old father at the coronation of Queen Elizabeth II. King Abdulaziz had only five months left to live, and on Nov. 9, 1953, would be succeeded by Crown Prince Saud, his second son.

During the reign of Queen Elizabeth II, there were no fewer than four state visits to Britain by kings of Saudi Arabia, a number matched by the heads of state of only four other countries, including the UK’s near-neighbors, France and Germany.

Britain’s Queen Elizabeth II with Saudi Arabia’s King Fahd in 1987. (AFP/Getty Images)

The first to visit was King Faisal, who as a young prince had visited England in 1919 and had succeeded King Saud in 1964. In May 1967 he arrived in London for a momentous eight-day visit, at the start of which he was honored with a full state welcome, riding through the streets of London in a horse-drawn carriage alongside Queen Elizabeth II.

King Faisal would be followed on state visits to Britain by King Khalid in 1981, King Fahd in 1987 and King Abdullah in 2007.

The royal traffic between the two kingdoms has always been two-way.

In February 1979, arriving on board the supersonic jet Concorde, Queen Elizabeth II visited Riyadh and Dhahran during a Gulf tour that also took her to Kuwait, Bahrain, Qatar, the UAE and Oman.

In Saudi Arabia, she was hosted by King Khalid and enjoyed a series of events, including a desert picnic and a state dinner at Maathar Palace in Riyadh. In return, she and her husband hosted a dinner for the Saudi royal family on board Her Majesty’s Yacht Britannia.

King Abdullah with the Queen and The Duke of Edinburgh durng the visit of the Saudi king. (AFP/File Photo)

The relationship between the two royal families has not been limited to the great occasions of state.

The Court Circular published by Buckingham Palace reveals that between 2011 and 2021 alone various members of Britain’s royal family met with Gulf monarchs more than 200 times — equivalent to once a fortnight — and that 40 of these informal meetings were with members of the House of Saud.

In January 2015, Prince William’s father, the then Prince Charles, flew to Riyadh to pay his respects following the death of King Abdullah, while flags over royal and government buildings in London were lowered to half-mast.

In March 2018, Crown Prince Mohammed bin Salman had a private audience and lunch with Queen Elizabeth II at Buckingham Palace during an official visit to the UK. During that visit he also dined with the Prince of Wales — now King Charles III — and his son, Prince William.

Queen Elizabeth meeting with King Salman and Crown Prince Mohammed bin Salman. (AFP/File Photos)

This week, with William’s arrival in Saudi Arabia as the Prince of Wales, the two men will resume their acquaintance, this time both as heirs apparent.

Prince William is famously unstuffy and down to earth, and very much at ease meeting members of the public, both at home and when he travels overseas.

His precise itinerary while in Saudi Arabia is unclear. For anyone who might encounter him during his visit, Buckingham Palace insists “there are no obligatory codes of behavior” when meeting a member of the royal family.

However, its advice for those who “wish to observe the traditional forms” is to address Prince William first as “Your Royal Highness” and thereafter as “Sir.”