Saudi mother turns passion for coffee trees into family business

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Al-Maliki’s skills have been picked up by her eight daughters who now help run the family’s farming business. (Supplied)
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Updated 07 November 2020
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Saudi mother turns passion for coffee trees into family business

  • The international boom in demand for the coffee has helped to boost the local economy and many farms have grown to become large-scale manufacturing operations

MAKKAH: A 75-year-old Saudi mom has turned her lifelong passion for growing Khawlani coffee trees into a family business venture.
Jamilah Salem Al-Maliki has been nurturing the trees on her land in the Kingdom’s Jazan region for decades, following traditional practices passed down through generations of farmers.
Khawlani coffee beans have been cultivated in the region’s rich soils for hundreds of years and are considered to be some of the finest in the world.
And Al-Maliki’s skills have been picked up by her eight daughters who now help run the family’s farming business.
Every morning after dawn, the women lovingly tend to more than 300 trees growing on their village plots.
Similar to many coffee farmers in Jazan, Al-Maliki learned the trade from a young age by watching others and through hands-on practical experience.
And despite her age, she still ploughs the land, trims leaves, harvests the beans, and dehydrates them before selling to market.
A native of Al-Dayer Bani Malek province, Al-Maliki has become something of a local legend in the Kingdom’s southern coffee-growing community.
Her relationship with the trees stems from a feeling of natural belonging to the area where her family roots go back through several generations. Over the years, she has steadily expanded the farm and now owns eight plantations dedicated to growing her favorite trees.

In the past, it was shameful to trade the coffee tree beans and instead they were presented as gifts to relatives and guests visiting from outside the area, a local tradition and custom.

Jamilah Salem Al-Maliki

Al-Maliki told Arab News that she considered the coffee tree to be “sacred” and would do anything possible to protect them.
Her family had originally only used the farm’s produce for domestic consumption and to share with relatives and friends in the village.
“In the past, it was shameful to trade the coffee tree beans and instead they were presented as gifts to relatives and guests visiting from outside the area, a local tradition and custom,” she said.
“However, Khawlani coffee beans have now become a product consumed globally.” The international boom in demand for the coffee has helped to boost the local economy and many farms have grown to become large-scale manufacturing operations.
Al-Maliki said she fully intended to continue developing her agricultural talent. “I want to have the most accurate information that ensures caring for the coffee tree and learning ways to protect it,” she added.
The provincial branch of the Saudi Ministry of Agriculture runs courses and workshops to help farmers hone their techniques and Al-Maliki hopes to attend sessions in the future. By increasing her skills and knowledge she also aims to compete for prize money worth SR3 million ($800,000) in a Jazan business awards scheme. Al-Maliki’s farm is open to visitors who can watch age-old agricultural activities being carried out using traditional tools.


Joy Awards 2026 spotlights arts in the Arab world

Updated 18 January 2026
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Joy Awards 2026 spotlights arts in the Arab world

RIYADH: Riyadh hosted its annual Joy Awards, bringing together stars and creative projects from across the Arab world as part of an event that has been held annually since 2022. The 2026 ceremony continued its focus on recognizing storytelling and creative work, while highlighting projects released over the past year.
As audiences anticipated the winners following the release of the nominees, awards were presented across six sectors; music, cinema, series, directors, sports and influencers. In addition to category awards, the ceremony also honored recipients of special accolades including Personality of the Year, Lifetime Achievement, and Joy Honorary awards.
Previous events have recognized Arab and international figures for their contributions to the arts, including Matthew McConaughey, who received the Personality of the Year Award in 2025.
Amid the Kingdom’s expansion of its entertainment sector — spanning film, music and sports — the Joy Awards reflected Riyadh Season’s role in hosting large-scale cultural events.
This year’s fan-favorite nominees, many of whom were Saudi nationals, were cheered on as they walked the Joy Awards’ iconic lavender carpet, where fashion once again took center stage as a key expression of the region’s evolving creative identity.
Among winners who took home the Joy Awards was Saudi 14 year old Rateel Alshehri, who won Favorite Female Influencer. Speaking to Arab News on the lavender carpet, Rateel shared her excitement towards Joy Awards:
“I’m so excited about being at Joy Awards today, it’s something I’ve been looking forward to (…) Everyone here deserves to be here.” On her beautiful sky-blue gown, Rateel shared that she was wearing Saudi designer, Adnan Akbar.
Rateel’s excitement towards the awards was echoed by both Arab and non-Arab guests on the lavender carpet as many took in the unique atmosphere that Riyadh offers Joy Awards; where Arab entertainment and art is celebrated.
Lebanese actress Laila Abdullah also shared her enthusiasm towards both the award show and the Kingdom’s ambitions in hosting the Joy Awards and creating a hub for creative voices.
Speaking to Arab News she emphasized Saudi’s unique qualities: “It’s this mix of culture and luxury (…) It has that Gulf Arab character, the Saudi touch, you know? And that’s what really makes it stand out” Joy Awards was filled with a bustling energy that was eager and excited to give a platform to dreamers, artists, and talents who have been waiting to showcase their visions within the Arab world. It was a celebration that went beyond mere award-giving, reflecting the same ambition and creative momentum that defines Riyadh Season.
The lavender carpet paved way for international guests to speak to Saudi media on how it feels to be a part of an artistic celebration of Arab talent. Speaking to Arab News, Australian actor Luke Arnold shared his excitement towards attending the Joy Awards: “What I’m most excited about is kind of what I love about film and television, which is people from all over the world coming together to tell stories and share their expertise (…) It’s really exciting hearing about some of the potential projects happening, meeting some of the local talent here…just really excited to have more stories out in the world.”
Speaking to Arab News, Lebanese fashion influencer Karen Wazen reiterated the sentiment on Riyadh giving Joy Awards a special and unique energy for the arts, saying: “I am so impressed, I’m so proud to be at an event like this in our region, in Saudi Arabia. This is probably the most impressive and big carpet that I’ve ever seen (…) I’m very excited to watch the ceremony, but also I think to just meet so many people from our industries, it’s a beautiful place to do so.”
That vibrant atmosphere was on full display at the Joy Awards as the ceremony continued with stars like Millie Bobby Brown winning the Personality of the Year Award and the Lifetime Achievement Honor presented to acting legend Forest Whitaker. The stardom was not limited to the film sector, as American pop star Katy Perry performed her iconic songs live; and British singer Robbie Williams took to stage to give a standout performance.
The Joy Awards 2026 once again proved that setting new benchmarks in entertainment and creative expression is not only achievable, but celebrated when driven by local talent and support. As stars from around the world took to Riyadh’s lavender carpet, Arab culture was placed firmly at the forefront — spanning film, music, and digital creativity. The Joy Awards stand as a symbol of the broader cultural transformation that Riyadh is championing across the Arab world’s entertainment industry.