Saudi Arabia could enjoy revenue ‘feast’ from changing oil demand: energy expert

Saudi Arabia just announced a $5 billion project to turn renewable energy into hydrogen. (File/Shutterstock)
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Updated 08 October 2020
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Saudi Arabia could enjoy revenue ‘feast’ from changing oil demand: energy expert

  • Energy expert says Saudi Arabia could enjoy a “veritable feast” of oil revenues for many decades
  • Expert says stronger climate policies should focus not just on the greenhouse gases emitted by burning a fuel, but the carbon intensity of the entire production cycle

DUBAI: One of the world’s leading energy experts believes that oil producing countries like Saudi Arabia could enjoy a “veritable feast” of oil revenues for many decades before changing patterns of energy use reduce global demand for crude.

Jason Bordoff, director of the Centre on Global Energy Policy at Columbia University and a former White House energy policy adviser, said: “it is the lowest-cost producers — such as Kuwait, Saudi Arabia, and the United Arab Emirates — that will be able to keep selling their oil the longest.

“What’s more, stronger climate policies should focus not just on the greenhouse gases emitted by burning a fuel, but the carbon intensity of the entire production cycle. Most Gulf Arab states are very efficient producers,” he added.

Writing in Foreign Policy magazine, Bordoff predicted that low cost producers like the Kingdom could consolidate their dominance of global energy markets. “With easy-to-extract barrels, less methane leakage, and lower flaring rates, they have some of the lowest life cycle emissions associated with their oil. Therefore, even as oil demand declines, OPEC’s share of global production could rise as a result of its members’ lower costs and emissions, strengthening the cartel’s grip on a market that will remain sizable for some time,” he said.

His view, which comes as some independent oil companies are drawing back from crude production because of climate concerns, is a retort to some critics of Middle East energy policymakers who have predicted economic and financial problems for regional oil exporters as global demand for oil declines because of the COVID-19 pandemic.

“The narrative of collapse and chaos in a post-oil world has taken over the pundits’ imaginations. More likely, however, is that during the many decades needed to achieve the climate goals of the Paris Agreement, petrostates could enjoy a veritable feast before the famine,” Bordoff said.

He also suggested that oil-exporting countries could use their energy revenue wealth to spark the move to cleaner energy technologies.

“Saudi Arabia, for example, has abundant, low-cost solar power, just announced a $5 billion project to turn renewable energy into hydrogen, and has also sent Japan the world’s first blue ammonia shipment,” he said.

The KIngdom has launched the strategy of the Circular Carbon Economy as a way of mitigating harmful greenhouse gasses by eliminating emissions of carbon dioxide in the atmosphere. 

Bordoff’s contribution comes amid the growing debate about climate change and its global implications. “National security leaders must anticipate and prepare for the new geopolitics of clean energy—not only to mitigate new risks, but because a robust climate agenda will not succeed unless they do,” he said.


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

 

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”