Omar Najjar, CEO of Misk Initiatives Center

Omar Najjar
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Updated 03 October 2020
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Omar Najjar, CEO of Misk Initiatives Center

Omar Najjar is a business leader with extensive experience in business management and transformation. In 2019, he was appointed as the CEO of Misk Initiatives Center.

Najjar started his career in 1994 with Saudi Aramco having had successfully completed the company’s professional development program. In 1997, he joined Saudi Arabian Airlines and handled several business improvement projects around the world.

He moved to Unilever in early 2001 as head of administration for the group in the GCC and soon after switched to the human resources department to focus on group training, recruitment, and management development for the GCC, Yemen, and Iran. In 2006 he was appointed regional HR director for Africa, the Middle East and Turkey, a region with more than 40,000 employees, based at Unilever’s regional office in Durban, South Africa.

In October 2008, he was attracted by the ambitious King Abdullah Economic City (KAEC) project and became head of the education business unit at Emaar.

Najjar joined chemicals firm Cristal in 2010 to lead its transformation from a local operator into a global industry leader. He led the development and deployment of the company’s operating model that integrated its units around the world into Cristal Global.

In 2017, Najjar was appointed as the CEO for Saudi Ground Services (SGS), a company serving more than 80 million passengers a year and 100 airlines in 27 airports with more than 11,000 staff.

In 2015, he joined industrial company Tasnee’s executive management team as vice president and head of downstream business. 

Najjar gained a master’s degree with London Business School and has master’s and bachelor’s degrees in industrial and systems engineering.


Experimental farm in Al-Lith looks into future of Saudi Arabian agriculture

Updated 01 February 2026
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Experimental farm in Al-Lith looks into future of Saudi Arabian agriculture

  • Research initiative reflects strategic transformation

JEDDAH: An experimental farm in Saudi Arabia’s Al-Lith Governorate is one of the research initiatives reflecting the strategic transformation taking place in the Kingdom’s agricultural sector.

The farm uses highly efficient, sustainable production models that combine scientific research with commercial application, contributing to strengthening the country’s food security system and the sustainability of water resources.

Located in the Ghumaiqa Center on an area of about 10 hectares, the cutting-edge farm is a testing platform for modern agricultural technologies that tackle the challenge of water scarcity.

The farm includes developed open fields and modern greenhouses, supported by smart irrigation encompassing drip and sprinkler irrigation alongside surface and subsurface technologies.

All the systems operate via smart controls that enable the monitoring of water consumption and ensure improved efficiency, thereby achieving a balance between agricultural production and water conservation.

The farm also uses treated and diluted low-salinity seawater.

It aims to diversify agricultural water sources, reduce reliance on freshwater, and open new horizons for agriculture in coastal and semi-arid environments.

The project represents a promising investment opportunity in the field of smart agriculture, enabling the development of commercially scalable production models, particularly for high-value vegetables and fruits, while reducing operational costs associated with water and energy, enhancing the economic feasibility of future agricultural projects.

In addition, the project contributes to transferring and localizing agricultural expertise, supporting local food supply chains, and creating an attractive environment for agricultural investment.

This aligns with Sustainable Development Goals and enhances the efficiency of the private sector in adopting innovative agricultural solutions.

Yahya bin Abdulrahman Al-Mahabi, the director of the Ministry of Environment, Water and Agriculture office in Al-Lith Governorate, told the Saudi Press Agency that the project represented the future of agriculture in the Kingdom.

He explained that the vision was based on investing in technology, enhancing the return on water per unit, and integrating scientific research with investment opportunities.

Al-Mahabi spoke of the experimental farm as a modern, scalable and replicable model applicable in several regions of the Kingdom, particularly in coastal environments.

Al-Mahabi highlighted the Ministry of Environment, Water and Agriculture’s commitment to supporting distinctive projects that contributed to achieving food security while developing rural areas and enhancing agricultural production efficiency, in line with the objectives of the Kingdom’s Vision 2030.