Startup of the Week: Saudi startup aims to transform mental health services

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Updated 28 September 2020
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Startup of the Week: Saudi startup aims to transform mental health services

  • 34 percent of Saudis experience a mental health condition sometime in their life

JEDDAH: Amid warnings from UN health experts that the mental well-being of societies has been severely affected by the COVID-19 pandemic, Najla Al-Thaqafi decided to establish the Etizan Therapy Center (@EtizanT) to fill gaps in mental health services in Saudi Arabia.

“The need for facilities providing comprehensive and high-quality services has increased,” Al-Thaqafi told Arab News. She said the results of a national survey, and one conducted by her center, showed that people want such facilities to help them with their mental health.

“There’s a lack of centers for psychotherapy services that conform to international standards,” she added. “Our society deserves the highest standards in quality and service.”

According to the Saudi National Mental Health Survey, conducted by the King Salman Center for Disability Research and published in October last year, 34 percent of Saudis experience a mental health condition sometime in their life.

Moreover, 80 percent of Saudis with severe mental health disorders do not seek any treatment.

The most prevalent mental health conditions in the Kingdom are separation anxiety disorder, attention deficit hyperactivity disorder, major depressive disorder, social phobia and obsessive compulsive disorder.

“Etizan, which means balance in Arabic, is a big goal and a dream that very recently came true to introduce something different to society,” said Al-Thaqafi.

The 30-year-old clinical psychologist gathered a team of 10 young Saudi specialists with master’s degrees and doctorates in diverse fields under the roof of her center, which opened in Jeddah in June. Her father was her main supporter in establishing it.

Etizan offers a diverse set of services for people of all ages, including individual treatment for children, adolescents and adults; family and marriage therapy; group therapy and addiction treatment.

Al-Thaqafi said what distinguishes Etizan from other service providers is the diversity of specialties, well-developed treatment programs and a strong work ethic.

“We also offer the highest levels of hospitality at reasonable prices commensurate with the segments of society,” she added.

“Moreover, we offer volunteering opportunities where we aim to work on humanitarian initiatives and provide voluntary service to the community.”

Al-Thaqafi obtained a master’s degree in clinical psychology from Imam Abdulrahman bin Faisal University in Dammam. She also works as a lecturer in psychology at a private university in Jeddah.

 


Jeddah Book Fair set to showcase rising Saudi literary scene

The event reinforces Saudi Arabia’s position as a cultural hub attracting major publishers, content creators and investors. (SPA
Updated 09 December 2025
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Jeddah Book Fair set to showcase rising Saudi literary scene

  • This year’s cultural program reflects the Kingdom’s heritage, with over 170 events including lectures, panel discussions and workshops

JEDDAH: Saudi Arabia’s Literature, Publishing and Translation Commission is preparing to host the Jeddah Book Fair from Dec. 11 to 20 at Jeddah Superdome, bringing together more than 1,000 local and international publishing houses and agencies from 24 countries across 400 booths. 

Held under the slogan “Jeddah Reads,” the fair is part of the commission’s “Saudi Reads” campaign, which seeks to strengthen the Saudi literary landscape by encouraging reading and creating meaningful engagement between authors and audiences.  

Jeddah Book Fair’s cultural program reflects the Kingdom’s heritage. (Supplied/@saudibookfairs)

Dr. Abdullatif Al-Wasil, CEO of the commission, said the Jeddah Book Fair reflects the leadership’s continued commitment to cultural development and the rapid growth of the Kingdom’s literature, publishing and translation sector.

He highlighted the fair’s interactive programs for publishers, authors, translators and the public, which are designed to enhance content quality, support creative development and foster knowledge partnerships.

HIGHLIGHTS

• Jeddah Book Fair seeks to strengthen the Saudi literary landscape by encouraging reading and creating meaningful engagement between authors and audiences.  

• It will host prominent writers, thinkers and cultural figures from Saudi Arabia and abroad, offering a 10-day schedule of literary, intellectual and scientific events. 

• The fair will continue to support emerging Saudi voices through the Saudi Authors’ Corner for self-published writers.

The event also reinforces Saudi Arabia’s position as a cultural hub attracting major publishers, content creators and investors.

This year’s cultural program reflects the Kingdom’s heritage, with over 170 events including lectures, panel discussions and workshops. A dedicated children’s zone will feature literary and entertainment activities tailored to young visitors, along with competitions to inspire reading and creativity.

The fair will host prominent writers, thinkers and cultural figures from Saudi Arabia and abroad, offering a 10-day schedule of literary, intellectual and scientific events. 

Book-signing stations will give readers the chance to meet their favorite authors, while cultural organizations, community groups and universities will present their latest publications and initiatives.  

A manga and anime zone will highlight collectibles from the genre, alongside specialized books. A discounted books section will also be available to promote wider access to reading.  

The fair will continue to support emerging Saudi voices through the Saudi Authors’ Corner for self-published writers, where hundreds of titles across literary and cultural fields will be showcased, underscoring the fair’s role in nurturing local talent and enriching the Kingdom’s evolving literary scene.