Coronavirus crisis gives oil exporters a crash course in energy transition

The historic deal by OPEC+, led by Saudi Arabia and Russia but brokered by the US, had resulted on the largest supply cut in the history of the oil industry. But the worst was yet to come as market turmoil reached fever pitch, resulting in “Black Monday” in April. (AFP/File Photo)
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Updated 19 September 2020
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Coronavirus crisis gives oil exporters a crash course in energy transition

  • Daniel Yergin’s new book shows how oil is adjusting to a world radically altered by the coronavirus pandemic
  • He says oil producers face many different challenges as they navigate the great energy transition

The historic deal by OPEC+, led by Saudi Arabia and Russia but brokered by the US, had resulted on the largest supply cut in the history of the oil industry. But the worst was yet to come as market turmoil reached fever pitch, resulting in “Black Monday” in April, when oil drillers paid consumers to take barrels away. Pulitzer prize-winning author Daniel Yergin, in the exclusive final excerpt from his latest book “The New Map — Energy, Climate, and the Clash of Nations,” takes up the story — and warns of the challenges ahead for oil producers in the great energy transition.

The agreement had signaled a new international order for petroleum, one shaped not by OPEC and non-OPEC, but by the US, Saudi Arabia and Russia. In the future, markets would shift; it would be a different planet again after the coronavirus; politics and prices and personalities would change over the months and years ahead. But the sheer scale of their resources, and the dramatically changed position of the US, guaranteed that these three countries, one way or the other, would have dominant roles in shaping the new oil order.

The deal was indeed historic, but it turned out to be not enough, not when measured against the ever-deepening collapse in demand — 27 million barrels down in April, more than a quarter of total world demand. After the deal, prices slid into the high teens and, in some places where oil could not be stored or transported, a lot lower. The world was now running out of storage.

Owing to an anomaly in the way the futures market worked, the price dropped to one cent and then, on April 20 — Black Monday — went “negative.” That meant that a financial investor selling a futures contract, who would be obligated to take physical delivery of oil for which they had no storage place, had on that day to actually pay a buyer to take the oil. That, too, was historic — the lowest price ever recorded for a barrel of oil — minus $37.63.

But that was not a price in the oil field, but a one-time fluke in financial markets, an aberration in a futures contract.

Meanwhile, the global calamity continued. On May 1, coronavirus cases in the world exceeded 3.2 million, with more than 1 million in the US, where more than 25 million people had lost their jobs over five weeks.

The IMF, which at the beginning of the year had predicted solid global growth of 3.4 percent, announced that the world had already entered the worst recession since the Great Depression. 

May 1 was also the day that the mega-oil deal, the OPEC+ agreement, went into effect; and Saudi Arabia and Russia and the other producers began to sharply reduce production. At the same time, the brute force of economics was forcing companies to curtail output or shut down wells altogether.




May 1 was the day that the mega-oil deal, the OPEC+ agreement, went into effect; with Saudi Arabia and Russia and the other producers sharply reducing their production. (Shutterstock)

Why sell oil for less than it cost to produce — assuming you could find a buyer or storage — when you could, in effect, store it in the ground — allow the oil to “shelter in place” — and wait for prices to recover?

The biggest market-driven curtailments by far were in the US, followed by Canada. In May the global combination of OPEC+ cuts and market curtailments took 13 million barrels per day of crude oil off the world market.

The planned spending by the larger US oil upstream companies was slashed in half, meaning many fewer wells would be drilled in the months to follow, ensuring that US production would slide significantly over the next year. The US would certainly remain one of the Big Three, but not as big. 

By the beginning of June, the number of coronavirus cases worldwide was over 6 million, more than double what it had been a month earlier. Yet the economic darkness was beginning to lift.

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READ PART 1: How the coronavirus crisis forced the largest oil supply cut in history

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China, the first country to lock down, was the first to unlock, and it was mostly back in business. European countries were at different levels of increased activity, and the US was opening up in stages, albeit with considerable variation among states. With economies coming back, oil demand was increasing.

Consumption in China was almost back to pre-crisis levels, and the streets in Beijing and Shanghai and Chongqing were once again gridlocked as people who had the option chose to drive rather than take public transportation.

Gasoline consumption in the US, which had fallen by half at the beginning of April, was now growing again. All this pulled oil prices back up higher — to levels that not so long ago would have been considered a low-price scenario, but now a relief. 

With prices rising, would OPEC+ stay together and the cut-backs hold? Key would be the restored relationship between Saudi Arabia and Russia. But also of importance would be how quickly.

US producers, who had shut down their wells, would turn around and open them again, which could renew the oversupply and deliver another blow to prices, as could low economic growth or a persisting recession — or a resurgent virus. 




A gas station attendant refills a car at a station in the Saudi capital Riyadh on May 11, 2020. (AFP/File Photo)

And there were many perspectives on what lay ahead. Looking beyond the crisis, some thought that market cycles were over and that, even with economic recovery, oil prices would be low for a long time.

Others thought otherwise — more likely that the slashing of investment in new production would lead, with renewed economic growth, to a tightening in the balance between supply and demand that would send prices higher.

And some thought entirely differently. They sought a “green recovery:” Governments taking advantage of the crisis to reorient their energy mix away from oil and gas and hasten what they saw as the coming energy transition.

What do the changing world energy markets mean for oil-exporting countries? Markets will go in cycles.

They always have, and oil exporters will face volatility, although what happened in 2020 was never anticipated. They may well have to live with periods of lower revenues, which will mean austerity and lower economic growth, with greater risk of turmoil and political instability.

This emphasizes the need for these countries to address their over-reliance on oil.

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The overweening scale of the domestic oil business crowds out entrepreneurship and other sectors in many oil-exporting countries; it can promote rent-seeking and corruption. It also overvalues the exchange rate, hurting non-oil businesses.

In the future, even with a rebound in prices, countries will need to manage oil revenues more prudently, with an eye on the longer term. That means more restrained budgeting and building up a sovereign wealth fund, which can invest outside the country and develop non-oil streams of revenues, helping to diversify the economy and hedge against lower oil and gas prices. 

Petroleum-exporting countries will also find themselves competing with other exporting countries for new investment by companies that will be cost-conscious, selective and focused on “capital discipline.” That will push countries to shape scale and regulatory regimes that are competitive, attractive, stable, predictable and transparent.

Experience proves how hard it is to diversify away from over-dependence. It requires a wide range of changes — in laws and regulations for small-and medium-sized companies, in the educational system, in access to investment capital, in labor markets, in the society’s values and culture.

These are not changes that can be accomplished in a short time. In the meantime, the flow of oil revenues creates a powerful countercurrent that favors the status quo.

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Extracted from “The New Map: Energy, Climate and the Clash of Nations” by Daniel Yergin (Allen Lane). Copyright Daniel Yergin 2020.


Apparel Group expands Saudi presence with 25 new brands 

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Apparel Group expands Saudi presence with 25 new brands 

RIYADH: Apparel Group is seeking to strengthen its presence in the Saudi market through digital commerce expansion, adding 25 new brands to its portfolio, and plans to grow its store network by 200 outlets this year to reach a total of 1,000, CEO Neeraj Teckchandani told Al-Eqtisadiah.

He noted that Saudi Arabia has been one of the group’s key markets since entering in 2007, currently operating more than 800 stores across the Kingdom. He added that the group’s current expansion plans include opening over 200 new stores this year, following 150 openings last year, with expectations that Saudi Arabia will become the group’s largest market in terms of footprint and revenue share in the coming period. 

Teckchandani added that the group continues to invest in e-commerce through its digital platform, SixFeet, launched in 2016, which contributed 10 percent of total group sales, noting that plans are underway to gradually increase this share in 2026 through technology investments and enhanced digital shopping experiences. 

The group is also preparing to launch a unified SuperApp this year, integrating its loyalty program, the SixFeet platform, and all digital assets into a single application to accelerate e-commerce growth, improve customer experience, and increase operational efficiency. 

New fashion and restaurant brands 

The CEO said the new brands added to the group’s portfolio cover fashion, footwear, restaurants, and entertainment, including Footasylum, FitFlop, and Clarins, as well as Bobbi Brown, Wagamama, Ivy Asia, and Punjab Grill. 

He noted that some brands have already opened in Saudi Arabia, with further expansion planned this year and next. 

85 brands under the group 

Apparel Group manages 85 global brands and over 2,500 stores across Saudi Arabia, the UAE, Bahrain, Qatar, and Oman. 

The company has also expanded strategically into India, South Africa, Singapore, and Indonesia, as well as Thailand, Malaysia, and Egypt. 

Its portfolio includes internationally renowned fashion, footwear, and lifestyle brands such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Crocs, Calvin Klein and Aéropostale. The group also operates food and lifestyle brands including Tim Hortons, Jamie’s Italian, and Cold Stone Creamery, alongside beauty labels such as Inglot and Rituals. R&B, its in-house label, is currently the fastest-growing brand in the region. 

Securing locations in new centers 

Teckchandani pointed out that the Saudi market is witnessing rapid expansion in the shopping mall sector, with 30 new centers expected to open by 2030, affirming that the group has secured strategic locations in several of these projects and aims to expand its store network in parallel with real estate growth in the retail sector. 

He added that the group has also invested in operational infrastructure within Saudi Arabia, establishing a main distribution center in Riyadh to support supply chains, relocating to its new regional headquarters in Majdoul Tower, and expanding its logistics arm, “Connect Logistics,” as well as “Shopfit Interior,” a company specializing in store fit-outs. 

He added that the parent company is prioritizing investment in advanced technology and AI, along with launching the unified SuperApp in the second quarter of 2026, and has appointed a group-level chief digital officer to support this phase, with results expected in the short to medium term. 

Saudi expansion drives growth 

Teckchandani emphasized that Saudi Arabia represents the group’s main growth engine in the coming years, supported by strong consumer demand, rapid development of shopping centers, and increasing contribution from digital commerce. 

Apparel Group’s expansion comes amid a broader retail sector boom in Saudi Arabia, driven by rising consumer spending and accelerated development of malls under Vision 2030. 

The retail sector is one of the largest non-oil contributors to GDP, with increasing growth in digital sales channels as companies integrate e-commerce with traditional stores to enhance operational efficiency and expand market share. 

Major retailers are seeking to capitalize on population growth and rising purchasing power, alongside the expansion of hospitality and entertainment projects, boosting demand for global brands. Investments in logistics infrastructure and digital transformation have also become critical competitive factors, especially as e-commerce accounts for a growing share of total retail sales.