Dubai artist's first of its kind map aims to boost Pakistan tourism

In this photo shared on Jan. 16, 2020 by the Explore Punjab magazine of the Tourism Development Corporation Punjab (TDCP), Dubai-based Pakistani graphic designer Mohammad Assam Altaf poses with his map of Lahore.
Short Url
Updated 05 September 2020
Follow

Dubai artist's first of its kind map aims to boost Pakistan tourism

  • Mohammad Assam Altaf also completed the first map of tourist attractions of Saudi Arabia, which will be launched when the COVID-19 situation eases
  • For the Pakistan map he relied on his vast experience of travelling and a collection of dozens of tourist maps from different parts of the world

DUBAI: A Dubai-based Pakistani artist who created the first digitally enhanced high-resolution tourist map of his homeland, is now developing more detailed maps of Pakistani cities and another project to showcase the country's Buddhism trails.

Mohammad Assam Altaf, 33, a graphic designer who has been working for a Dubai-based company for the past seven years, was struck by the idea to showcase Pakistan’s attractions in a new light in November, when he realized there was no map presenting his homeland's true tourism potential.

"I wanted to do something for Pakistan," Assam told Arab News on Saturday. "Whenever I visit other countries, the first thing I search for is the tourist map. When I was looking for a Pakistan tourist map, I found nothing helpful or interesting, so I decided to take the initiative."




Pakistan tourist map designed by Mohammad Assam Altaf. (Photo courtesy: Mohammad Assam Altaf)

He said that with five kinds of weather, six kinds of beaches, agricultural lands, highest mountains, and different cultures, oldest civilizations, all minerals and resources, Pakistan needs to be showcased to the world, especially as since last year travel visas have been easy to obtain.

"Since last year our visa policy has also changed and we are visa free for many countries while for others we have on arrival visa and e-visa services as well. Tourists are finally coming back to our country after many years of struggle and a detailed map is the first thing they will look for," said the 33-year-old Lahore native.

He relied on his vast experience of travelling not only to remote parts of Pakistan but also to over 25 countries, from which he collected tourist maps that inspired him to create his own.

He spent two weeks digging out pictures of the most important Pakistani landmarks and used five different kinds of software to create the digitally enhanced high-resolution tourist map.

Once the map was made public in January, it became an instant hit on social media. Within a week Assam got a call from the Pakistani prime minister's special assistant, Syed Zulfikar Bukhari and Punjab Governor Ghulam Sarwar.

He then also met officials from Tourism Development Corporation of Pakistan (TDCP) and Pakistan Tourism Development Corporation (PTDC) and volunteered to make similar maps for Lahore, Karachi, and Islamabad. “I volunteered for the projects and delivered all the maps within six months,” he said.




Punjab tourist map designed by Mohammad Assam Altaf. (Photo courtesy: Mohammad Assam Altaf)

The tourism map for Punjab was launched officially on Jan. 28, 2020. It was also announced that Assam would receive Rs100,000 as a token of appreciation. While still waiting for the promise to be fulfilled, Assam started working on Pakistan's Buddhism trails project.




Saudi Arabia tourist map designed by Mohammad Assam Altaf. (Photo courtesy: Mohammad Assam Altaf)

He has also completed the first map of tourist attractions of Saudi Arabia, which should be launched as soon as the coronavirus situation eases and tourism in the kingdom gets back on track.

“The Saudi map is yet to be launched, everything has been put on hold due to COVID-19,” he said.


Cricket, travel, entertainment dominate Pakistan’s TikTok searches in 2025

Updated 25 December 2025
Follow

Cricket, travel, entertainment dominate Pakistan’s TikTok searches in 2025

  • TikTok releases annual review of most searched items in Pakistan ranging from sports to movies and music
  • Pakistan cricketer Babar Azam’s century was the most searched moment on TikTok this year, reveals platform

ISLAMABAD: TikTok this week released its annual review of the most searched topics in Pakistan in 2025, with travel, food, sports and entertainment driving digital searches, the video platform said. 

In a press release, TikTok said its search patterns depicted that people use the platform as a “discovery tool for real life” where they explore destinations and find relatable guidance from influencers on various topics. 

“Whether it’s tracking the latest cricket moment, planning a weekend trip, learning something new, or checking reviews before buying, Pakistanis are turning to TikTok to make everyday decisions,” Umais Naveed, content operations lead South Asia at TikTok, said in a statement on Wednesday. 

According to TikTok, among places, the most searched were Islamabad, Altit Fort in Hunza, Chenab River and Pakistani cities of Lahore and Karachi. 

In the “Most Searched News and Moments” category, former Pakistan captain Babar Azam’s century against Sri Lanka dominated the searches, followed by Pakistan’s cricket matches against South Africa and Sri Lanka. “Floods” was also a popular search item in this category. 

“Jhol,” a Pakistani song by singers Maanu and Annural Khalid dominated the category of “Most Searched Soundtracks” while “Supreme” by Indian artist Shubh and “Pal Pal” by Afusic were also among the most searched songs this year. 

“Lava burger” and “Dubai Chocolate” were among the most searched food items this year on TikTok while Azam was the most searched sportsperson in the country, followed by Indian cricketer Abhishek Sharma. 

Alina Amir, Jannat Mirza, Khizar Umer and Kanwal Aftab were among the most searched TikTok creators in 2025 while Imran Ashraf, Fahad Mustafa and Mahira Khan were among the most searched celebrities on the social media platform. 

TikTok said searches linked to the hashtag #TravelTok increased by 53 percent this year while those with #FoodTok rose by 52 percent. Another popular hashtag #StudyTok searches were up by 60 percent while #FitnessTok recorded the largest jump of the year, growing by 66 percent year-on-year.

“TikTok remains committed to supporting a vibrant creative community in Pakistan and to making discoveries simpler, more joyful, and more meaningful for everyone who comes to TikTok to find their next inspiration,” the platform said.