Cricket, travel, entertainment dominate Pakistan’s TikTok searches in 2025

The TikTok logo is displayed at a TikTok office on September 25, 2025 in Culver City, California. (AFP/File)
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Updated 25 December 2025
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Cricket, travel, entertainment dominate Pakistan’s TikTok searches in 2025

  • TikTok releases annual review of most searched items in Pakistan ranging from sports to movies and music
  • Pakistan cricketer Babar Azam’s century was the most searched moment on TikTok this year, reveals platform

ISLAMABAD: TikTok this week released its annual review of the most searched topics in Pakistan in 2025, with travel, food, sports and entertainment driving digital searches, the video platform said. 

In a press release, TikTok said its search patterns depicted that people use the platform as a “discovery tool for real life” where they explore destinations and find relatable guidance from influencers on various topics. 

“Whether it’s tracking the latest cricket moment, planning a weekend trip, learning something new, or checking reviews before buying, Pakistanis are turning to TikTok to make everyday decisions,” Umais Naveed, content operations lead South Asia at TikTok, said in a statement on Wednesday. 

According to TikTok, among places, the most searched were Islamabad, Altit Fort in Hunza, Chenab River and Pakistani cities of Lahore and Karachi. 

In the “Most Searched News and Moments” category, former Pakistan captain Babar Azam’s century against Sri Lanka dominated the searches, followed by Pakistan’s cricket matches against South Africa and Sri Lanka. “Floods” was also a popular search item in this category. 

“Jhol,” a Pakistani song by singers Maanu and Annural Khalid dominated the category of “Most Searched Soundtracks” while “Supreme” by Indian artist Shubh and “Pal Pal” by Afusic were also among the most searched songs this year. 

“Lava burger” and “Dubai Chocolate” were among the most searched food items this year on TikTok while Azam was the most searched sportsperson in the country, followed by Indian cricketer Abhishek Sharma. 

Alina Amir, Jannat Mirza, Khizar Umer and Kanwal Aftab were among the most searched TikTok creators in 2025 while Imran Ashraf, Fahad Mustafa and Mahira Khan were among the most searched celebrities on the social media platform. 

TikTok said searches linked to the hashtag #TravelTok increased by 53 percent this year while those with #FoodTok rose by 52 percent. Another popular hashtag #StudyTok searches were up by 60 percent while #FitnessTok recorded the largest jump of the year, growing by 66 percent year-on-year.

“TikTok remains committed to supporting a vibrant creative community in Pakistan and to making discoveries simpler, more joyful, and more meaningful for everyone who comes to TikTok to find their next inspiration,” the platform said. 


Pakistan stocks recover as oil supply fears ease after Islamabad seeks Red Sea route— analyst

Updated 05 March 2026
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Pakistan stocks recover as oil supply fears ease after Islamabad seeks Red Sea route— analyst

  • Pakistan has sought Saudi help to secure oil supplies via Red Sea port after Iran’s closure of Strait if Hormuz
  • Analyst says higher crude oil prices, expectations of IMF releasing next loan tranche also triggered bullish activity

ISLAMABAD: Pakistani stocks marked a sharp recovery when trading closed on Thursday, as institutional activity increased following Islamabad’s move to seek crude oil supplies through the Red Sea port eased oil supply fears, a financial analyst said. 

Pakistani stocks have recorded a sharp decline this week, with the benchmark KSE-100 index recording its largest-ever single-day decline on Monday when it plunged 16,089 points. Escalating conflict in the Middle East triggered panic selling at the Pakistani bourse, forcing a temporary trading halt on Monday. 

The KSE-100 index, however, gained 3.49 percent or 5,433.46 points to close at 161,210.67 when trading ended on Thursday, up from the previous close of 155,777.21 points, according to Pakistan Stock Exchange’s (PSX) data.

Pakistan’s Petroleum Minister Ali Pervaiz Malik met Saudi Ambassador Nawaf bin Said Al-Malki on Wednesday to discuss Iran’s closure of the key Strait of Hormuz, which has threatened Pakistan’s energy supply. Roughly 20 percent of the global oil and gas supply passes through the route. Saudi Arabia indicated it could facilitate shipments through the Red Sea port of Yanbu, offering an alternative route if Gulf shipping lanes remain disrupted, the petroleum ministry said on Wednesday. 

“Stocks staged a sharp recovery at PSX amid institutional activity on easing fuel supply fears after KSA [Kingdom of Saudi Arabia] commits oil supplies through the Red Sea port,” Ahsan Mehanti, chief executive officer at Arif Habib Commodities, told Arab News.

He said higher global crude oil prices and expectations of the International Monetary Fund releasing its next tranche of the $7 billion loan for Pakistan also helped bullish activity at the PSX.

An IMF mission was in Pakistan to hold talks on the third review of a $7 billion Extended Fund Facility multi-year program, and for the second review of the $1.4 billion Resilience and Sustainability Facility this week.

However, the delegation left for Türkiye amid tensions in the Gulf. Pakistani officials have said talks are likely to continue virtually in the coming days. 

Pakistani brokerage Topline Securities said in its daily market review report that strong institutional buying “turned the tide” on Thursday after the market’s recent overreaction to regional issues.

The report added that Hub Power Company (HUBC), Oil & Gas Development Company (OGDC), Fauji Fertilizer Company (FFC), Engro Corporation (ENGROH), and Meezan Bank Limited (MEBL) collectively contributed 2,197 points to the KSE benchmark’s gain.

Topline Securities said 723 million shares were traded on Thursday, with K-Electric Limited (KEL) stealing the spotlight as more than 1.17 billion shares changed hands.

Pakistani investors are closely monitoring developments in the Gulf, particularly around energy routes and further retaliatory actions, as the conflict’s trajectory remains uncertain.