Kraft Heinz announces global media agency partners

Heinz tomato ketchup is manufactured by H.J.Heinz Company. (Shutterstock)
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Updated 31 August 2020
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Kraft Heinz announces global media agency partners

  • The two agencies chosen are Dentsu Aegis Network’s Carat and Publicis Groupe’s Starcom

DUBAI: Following an intensive competitive review, the Kraft Heinz Co. has chosen two agencies to support its media planning and buying around the world. Four media agencies participated in the eight-month global review.

The two agencies chosen are Dentsu Aegis Network’s Carat and Publicis Groupe’s Starcom. Carat, an award-winning media and content agency, will support the company’s Canada and international* zones, and will take the lead agency role in developing global projects and capabilities with the company’s Amsterdam-based global media team.

While the incumbent Starcom Worldwide has handled all the company’s global media buying and planning since 2018, Kraft Heinz is retaining Starcom as its agency of record within the US zone, the company’s largest business segment, but under a brand-new proposition.

In the Middle East and North Africa, the business will move from Starcom to Carat. The transition is expected to take place in the fourth quarter of 2020, with the account switching over by January 2021.

To support the Kraft Heinz business, Starcom will bring together unique capabilities and resources from several of its fellow Publicis Media agencies under Publicis 57, an innovative (and creatively named) arrangement that will take a targeted and strategic approach to driving increased consumer engagement while improving the company’s marketing-spend effectiveness.

Included in the Publicis 57 focus will be a sharper emphasis on e-commerce media planning and buying across a broad range of platforms.

“As a company, we are on an exciting journey of transformation. We are thrilled to welcome Carat aboard, as the agency will bring data-driven insights and help drive growth within our diverse Canada and international zones as we shift to an even stronger consumer-obsessed mindset and build a culture of creativity,” said Nina Barton, global chief growth officer at Kraft Heinz.

“At the same time, we look forward to continuing our relationship with Starcom in the US, working closely to bring a fresh, collaborative approach to our evolving US business,” she added.

“We are confident both agencies will deliver for Kraft Heinz as we compete in today’s fast-changing digital media landscape.”

Commenting on the review, Michael Epstein, CEO of global media brands and product at Dentsu Aegis Network, said: “We are incredibly honored to partner with Kraft Heinz on their journey to connect people with some of the most loved brands in the world.”

He added: “Our teams around the world are excited to start designing and delivering new and compelling brand experiences that deliver growth every day for Kraft Heinz.”

Tim Jones, CEO of Publicis Media Americas, said: “We are thrilled to continue our 20-year partnership with the Kraft Heinz Co. Armed with our strategic human insights and advanced data and commerce capability, we will deliver media as a growth engine for Kraft Heinz’s iconic brands.”

The agreements are in process and subject to approval.

Due to operational requirements in Brazil, responsibilities will be split by brand. Heinz will be served by Africa, a local agency. Quero and Kraft will be managed by Carat.


Palestinian photojournalist Motaz Azaiza joins Time Magazine’s list of 100 most influential people

Updated 54 min 23 sec ago
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Palestinian photojournalist Motaz Azaiza joins Time Magazine’s list of 100 most influential people

  • Azaiza honored in “Icons” category for his work documenting the conflict in Gaza

LONDON: Palestinian photojournalist Motaz Azaiza has been named one of the “100 Most Influential People of 2024” by Time Magazine.

Azaiza was recognized in the “Icons” category for his work documenting the conflict in Gaza, with his photographs offering a rare insight into the realities faced by those living in the enclave.

“For 108 days, Motaz Azaiza acted as the world’s eyes and ears in his native Gaza. Armed with a camera and a flak jacket marked ‘Press,’ the 25-year-old Palestinian photographer spent nearly four months documenting life under Israeli bombardment,” the magazine’s entry description said.

Azaiza’s images offer a perspective rarely seen in international media, given Israel’s ban on foreign journalists entering Gaza.

The photographer took to social media after the announcement, saying the honor symbolizes more than just his individual achievements.

“I am really blessed to share my country name with me wherever I go or whatever I achieve,” he wrote on X.

During his time in Gaza, Azaiza captured images showing the destruction wrought by the conflict, and the resilience of its people.

His photographs, shared with over 18 million followers on Instagram, served as a crucial source of information, despite the risks involved.

Since leaving Gaza in January and relocating to Doha, Azaiza has continued to call for greater awareness of the crisis, and international intervention to halt the conflict.

“What is happening in Gaza is not content for you,” he was quoted as saying by the magazine. “We are not telling you what is happening … for your likes or views or shares. No, we are waiting for you to act. We need to stop this war.”

Since 1999, Time Magazine has published its annual Time 100 list, recognizing influential individuals in various fields.

Others who made this year’s list include singer Dua Lipa, Japanese animator Hayao Miyazaki, American footballer Patrick Mahomes, Formula One driver Max Verstappen and Qatar’s Prime Minister Mohammed bin Abdulrahman Al-Thani.

In November 2023, GQ Middle East named Azaiza as its Man of the Year, underscoring his role in inspiring positive change.

Azaiza’s nomination for the Time 100 list was submitted by Yasmeen Serhan, a staff writer at Time Magazine.


Gaza’s Mohammed Salem wins World Press Photo of the Year award with haunting image of woman cradling dead niece

Updated 18 April 2024
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Gaza’s Mohammed Salem wins World Press Photo of the Year award with haunting image of woman cradling dead niece

  • Picture was taken on Oct. 17, at Nasser hospital in southern Gaza, where families searched for relatives killed during Isralei bombing
  • ‘I hope photo makes world more conscious of the human impact of war, especially on children,’ Salem said

AMSTERDAM: Reuters photographer Mohammed Salem won the prestigious 2024 World Press Photo of the Year award on Thursday for his image of a Palestinian woman cradling the body of her five-year-old niece in the Gaza Strip.
The picture was taken on Oct. 17, 2023, at Nasser hospital in Khan Younis in southern Gaza, where families were searching for relatives killed during Israeli bombing of the Palestinian enclave.
Salem’s winning image portrays Inas Abu Maamar, 36, sobbing while holding Saly’s sheet-clad body in the hospital morgue.
“Mohammed received the news of his WPP award with humility, saying that this is not a photo to celebrate but that he appreciates its recognition and the opportunity to publish it to a wider audience,” Reuters’ Global Editor for Pictures and Video, Rickey Rogers, said at a ceremony in Amsterdam.
“He hopes with this award that the world will become even more conscious of the human impact of war, especially on children,” Rogers said, standing in front of the photo at the Nieuwe Kerk in the Dutch capital.
Announcing its annual awards, the Amsterdam-based World Press Photo Foundation said it was important to recognize the dangers facing journalists covering conflicts.
It said 99 journalists and media employees had been killed covering the war between Israel and Hamas since the Palestinian militant group attacked southern Israel on Oct. 7 and Israel responded by launching a military offensive in Gaza.
“The work of press and documentary photographers around the world is often done at high risk,” said Joumana El Zein Khoury, the organization’s executive director.
“This past year, the death toll in Gaza pushed the number of journalists killed to a near-record high. It is important to recognize the trauma they have experienced to show the world the humanitarian impact of the war.”
Salem, a Palestinian aged 39, has worked for Reuters since 2003. He also won an award in the 2010 World Press Photo competition.
The jury said Salem’s 2024 winning image was “composed with care and respect, offering at once a metaphorical and literal glimpse into unimaginable loss.”
“I felt the picture sums up the broader sense of what was happening in the Gaza Strip,” Salem said when the image was first published in November.
“People were confused, running from one place to another, anxious to know the fate of their loved ones, and this woman caught my eye as she was holding the body of the little girl and refused to let go.”



’PROFOUNDLY AFFECTING’
Salem’s wife had given birth to their child days before he took the shot.
The photograph is “profoundly affecting,” said jury member Fiona Shields, head of photography at Guardian News & Media.
The jury selected the winning photos from 61,062 entries by 3,851 photographers from 130 countries.
GEO photographer Lee-Ann Olwage of South Africa won the story of the year category with images documenting dementia in Madagascar.
The long-term projects category was won by Alejandro Cegarra of Venezuela for the series “The Two Walls” for The New York Times/Bloomberg.
Ukrainian photographer Julia Kochetova won the open format award with “War is Personal,” which documented the war in her country by weaving together pictures, poetry, audio and music in documentary style.


Arab League, OIC Islamic Broadcasting Union sign media protocol

Updated 17 April 2024
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Arab League, OIC Islamic Broadcasting Union sign media protocol

  • Protocol encompasses various areas of collaboration, and focuses on training and capacity building in media and journalism
  • Ambassador Ahmed Rashid Khattabi expressed optimism that the collaboration will contribute to promoting values of tolerance and moderation

CAIRO: The Arab League said that a media cooperation protocol will be signed between its Secretariat’s Media and Communication Sector and the OIC Islamic Broadcasting Union.

The Arab League added that “as part of efforts to cement ties between the General Secretariat of the League of Arab States and the Organization of Islamic Cooperation (OIC) Radio and Television Union, and in line with the General Secretariat’s commitment to fostering relations with regional and international organizations, a cooperation protocol will be signed between the General Secretariat’s Media and Communication Sector and the OIC Islamic Broadcasting Union.”

The protocol encompasses various areas of collaboration, and focuses on training and capacity building in media and journalism. It aims to bolster media exchange between the League of Arab States and the OIC, facilitate the sharing of expertise and knowledge in media practices, organize joint media initiatives, and conduct specialized training courses and workshops.

Ambassador Ahmed Rashid Khattabi, assistant secretary-general and head of the Media and Communication Sector, said that the protocol shows the commitment of both organizations to advancing professional cooperation.

He highlighted the importance of aligning with rapid technological advancements to meet the evolving needs of both entities.

Khattabi commended the significance of this protocol, stressing the vital role of intensified media cooperation between Arab and Islamic nations.

He expressed optimism that the collaboration will contribute to promoting values of tolerance and moderation, while rejecting extremism, and fostering deeper media and cultural exchanges.

The signing ceremony will take place at the headquarters of the General Secretariat of the League of Arab States in Cairo.

In response to the secretary-general’s directive, Khattabi will sign the cooperation protocol on behalf of the General Secretariat of the League of Arab States. Amr Ellissy, president of the OIC Radio and Television Union, will sign on behalf of the union.


Social media platform X blocked in Pakistan over national security, ministry says

Updated 17 April 2024
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Social media platform X blocked in Pakistan over national security, ministry says

  • Ministry accuses X of failing to address its concerns, says ban was in ‘interest of upholding national security’
  • X has been blocked since country election in February, with activities critizing ban aims to stifle democratic accountability

ISLAMABAD: Pakistan’s interior ministry said on Wednesday it had blocked access to social media platform X around the time of February’s election on national security concerns, confirming a long-suspected shutdown.
Users in Pakistan have reported problems using X, formerly known as Twitter, since mid-February, but the government had made no official announcement on the matter until now.
The interior ministry mentioned the shutdown in a written submission to Islamabad High Court on Wednesday. Another court has told the government to reconsider the ban within a week, said Abdul Moiz Jafri, a petitioner and advocate.
“It is very pertinent to mention here that the failure of Twitter/X to adhere to the lawful directives of the government of Pakistan and address concerns regarding the misuse of its platform necessitated the imposition of a ban,” the ministry said in its court submission, which was seen by Reuters.
It said X had been reluctant to resolve the issue. X did not immediately respond to a Reuters request for comment on Wednesday.
“The decision to impose a ban on Twitter/X in Pakistan was made in the interest of upholding national security, maintaining public order, and preserving the integrity of our nation,” the ministry report said.
Access to X has remained limited since the Feb. 8 national election, which the party of jailed former prime minister Imran Khan says was rigged.

KHAN’S PARTY IS BIG USER OF X
Among Pakistan’s political parties, Khan’s party is the most prolific user of social media platforms, particularly after the country’s traditional media began censoring news about the ex-cricket star and his party ahead of the polls. Khan has over 20 million followers on X, making him the most followed Pakistani.
Khan says Pakistan’s military was behind his ouster as prime minister in 2022 and that it helped his opponents form the current government, despite candidates backed by his party winning most seats in February’s election. The military denies this charge.
He remains in jail on a number of convictions, most of which came days before the election.
Many government officials in Pakistan, notably Prime Minister Shehbaz Sharif, continue to use X — most likely through VPN software that bypasses the blocks.
The decision to temporarily block X was taken after considering confidential reports from Pakistan’s intelligence and security agencies, the ministry report said.
It said “hostile elements operating on Twitter/X have nefarious intentions to create an environment of chaos and instability, with the ultimate goal of destabilising the country and plunging it into some form of anarchy.”
Rights groups and marketing advertisers have raised concerns.
Digital rights activist Usama Khilji said the block on X seemed designed to hinder the democratic accountability which he said a platform with instant updates of real-time information enables, especially amid the allegations and evidence of rigging which surfaced following the election.
Marketing consultant Saif Ali said: “It has become nearly impossible to convince Pakistani advertisers to invest in Twitter for brand communications, due to the platform being throttled by governmental authorities.”


Palestinian journalists urge US media to boycott correspondents’ dinner with Biden

Updated 17 April 2024
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Palestinian journalists urge US media to boycott correspondents’ dinner with Biden

  • Appeal issued due to administration’s involvement in Israel’s actions in Gaza

LONDON: Palestinian journalists are urging their US counterparts to boycott the White House Correspondents’ Association dinner over the Biden administration’s involvement in Israel’s actions in Gaza.

The appeal, which has been endorsed by 25 Palestinian journalists from Gaza and from other countries, was officially issued on Tuesday after endorsement campaigns lasting a couple of weeks.

The letter said: “As Palestinian journalists, we urgently appeal to you, our colleagues globally, with a demand for immediate and unwavering action against the Biden administration’s ongoing complicity in the systematic slaughter and persecution of journalists in Gaza.

“For Palestinian journalists in Gaza, the blue press vest does not offer us protection, but rather functions as a red target.”

Media watchdogs have reported that at least 97 journalists and media workers have been among the more than 34,000 killed since the conflict began on Oct. 7.

Many others are missing or being detained by the Israeli military “for merely fulfilling our journalistic duties.”

Some 25 journalists have signed the letter, although some have chosen to remain anonymous for fear of retaliation by the Israeli army.

The letter includes signatures from renowned Gaza-based journalists such as Bisan Owda and photojournalists Mohamed Almasri, Ali Jadallah, Hosam Salem, and Mohammed Zaanoun.

The appeal has also been supported by the Palestinian Journalists Syndicate and Palestinian reporters working outside Gaza, including Mariam Barghouti, Mohammed El-Kurd, and Said Arikat, the Washington bureau chief for Al-Quds newspaper.

The letter criticizes the annual event — scheduled for April 27 — as an attempt by the US administration to manipulate the media by sacrificing journalistic ethics for access.

The letter added: “For journalists to fraternize at an event with President Biden and Vice President Harris would be to normalize, sanitize, and whitewash the administration’s role in genocide.

“The press plays an integral role in standing up against injustice by illuminating the truth and holding power to account.

“Journalists in Gaza cannot continue to bear the burden of doing so alone. It is past time journalists take action for journalists in Gaza.”

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