Fintech industry is growing in Saudi Arabia, says report

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Updated 17 August 2020
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Fintech industry is growing in Saudi Arabia, says report

  • Fintech Saudi has continued to support the development of the fintech industry through initiatives such as the Fintech Ecosystem Directory and the Fintech Jobs Portal to support fintech companies

RIYADH: Fintech Saudi has said it is seeing the emergence of a growing industry in the Kingdom, as the sector continues to accelerate and expand across the globe.

A number of key developments have taken place to support the growth of the fintech industry in Saudi Arabia based on the latest Fintech Saudi annual report.

The developments include the launch of Apple Pay, the establishment of Saudi Payments and the continued issuance of regulatory testing licenses and regulations by the Saudi Arabia Monetary Authority (SAMA) and the Capital Markets Authority (CMA) to support fintech activities.

Last year and this year were a pivotal period for the fintech industry in the Kingdom, according to Fintech Saudi director Nejoud Almulaik.

“Despite the challenges of COVID-19, we have seen progress in regulations, infrastructure and an increasing number of investment rounds in fintech companies, which have built a solid foundation to support the emergence of a growing fintech industry in Saudi Arabia that will contribute in a meaningful way to Vision 2030.”

There have also been major initiatives within the community, including the National Commercial Bank (NCB) / Monsha’at fintech accelerator program and the launch of Riyad Bank’s fintech fund.

“Six out of 38 startups in our tech portfolio companies are fintech,” founding partner of Vision Ventures Haitham Bu-Aisha told Arab News. “Five years back it was a dream to implement any business with financial instruments for entities other or smaller than banks of financial institutions. With the help and support of SAMA and CMA with their sandboxing initiatives we could see more than 100 startups officially operating before the end of 2020.”

He said banks had been reluctant to dive into this arena and it was a taboo to tap into this type of venture. “Today, a handful of Saudi banks are leading several fintech initiatives and funding rounds. It’s very obvious how much impact fintech has had on the e-commerce industry in the region due to the spread of payment options. Micro-investing and funding is also accelerating due to the ease of reach by new fintech startups. It’s going to be a very bright future for the new generation I bet,” he added.

Fintech Saudi has continued to support the development of the fintech industry through initiatives such as the Fintech Ecosystem Directory and the Fintech Jobs Portal to support fintech companies, the Fintech Regulatory Assessment Tool to provide greater regulation clarity, and the Fintech Data & Research Initiative to support data-driven innovation in fintech.

The number of operating fintechs has increased three-fold in a year, from 20 in 2019 to 60 this year, with more than 100 startups at idea or pre-commercial stage.

There has also been an increase in fundraising deals completed in Saudi fintechs for the year to date, with the total investment amount already surpassing 2019 levels. This is building up to a fintech market in Saudi Arabia that, according to Statista, is expected to reach transaction values of more than $33 billion by 2023.

Fintech Saudi is an initiative launched by SAMA, in partnership with the CMA, to support the development of the fintech industry in Saudi Arabia.

 


Cruise Saudi strengthens global ties as Celestyal makes maiden calls to Jeddah

Updated 10 December 2025
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Cruise Saudi strengthens global ties as Celestyal makes maiden calls to Jeddah

JEDDAH: Saudi Arabia is accelerating its push to become a global cruise hub, with Cruise Saudi — a wholly owned Public Investment Fund subsidiary — expanding international partnerships to draw more travelers to the Kingdom’s Red Sea and Arabian Gulf ports.

The latest milestone came as award-winning Greek cruise line Celestyal completed its first-ever calls to Jeddah, signaling rising global interest in Saudi Arabia’s cultural and natural attractions.

The visits form part of Cruise Saudi’s strategy to build a year-round cruise ecosystem that supports tourism growth, boosts local supply chains, and contributes to the Kingdom’s broader economic diversification.

Three UNESCO World Heritage Sites — AlUla, Jeddah Historic District, and Al-Ahsa Oasis — are now accessible by sea, with curated shore excursions designed to deepen visitor engagement.

Cruise Saudi aims to welcome 1.3 million cruise passengers annually by 2035, creating 50,000 direct and indirect jobs and positioning the Kingdom as a premier international cruise destination.

The 1,360-passenger Celestyal Discovery arrived in Jeddah on Dec. 5, following the 1,260-passenger Celestyal Journey, which made its maiden call on Nov. 29. The Journey concluded a seven-night Athens–Jeddah itinerary with stops in Turkiye and Egypt, marked by a traditional plaque exchange ceremony attended by Cruise Saudi executives, port officials and Celestyal representatives.

Passengers were welcomed with traditional Saudi hospitality and toured Jeddah’s historic Al-Balad district, bustling souks, and cultural sites. Some Muslim travelers also visited Makkah to perform Umrah.

“We are honored to celebrate our maiden call in Jeddah alongside our partners at Cruise Saudi, marking the beginning of a long and effective relationship,” said Lee Haslett, chief commercial officer at Celestyal.

He added that Jeddah’s role as “the cultural heart of Saudi Arabia” presents strong potential for cruise tourism.

Barbara Buczek, chief destination experiences officer at Cruise Saudi, told Arab News: “This maiden Red Sea sailing highlights the strong appeal of the region and aligns with Cruise Saudi's commitment to developing seamless, high-quality cruise experiences in Saudi Arabia.”

She noted that Celestyal’s expanded itineraries reflect rising demand for distinctive Red Sea and Arabian Gulf voyages.

Since its launch in 2021, Cruise Saudi has activated five cruise ports, introduced Aroya Cruises, the Kingdom’s first homegrown cruise line, and established Aman at Sea, an ultra-luxury JV with Aman Group set to launch in 2027. The company manages the full value chain — from terminals and berths to curated excursions — and has already welcomed more than 600,000 passengers of over 120 nationalities.

Celestyal, which carries more than 140,000 passengers annually across two refurbished vessels, is aligning with the Kingdom’s Vision 2030 ambition to transform coastal tourism. After departing Jeddah, both Celestyal ships continued to Abu Dhabi to begin the company’s second Arabian Gulf season.

Aroya Cruises has also launched a new seasonal program featuring stops in Mykonos, Athens, Crete, and coastal cities in Turkiye, expanding on a successful inaugural season that attracted over 95,000 guests.

The growing activity underscores Saudi Arabia’s emergence as a world-class cruise destination, supported by modern infrastructure, expanding routes, and experiences that highlight the Kingdom’s culture, heritage and hospitality.