RIYADH: Expo 2030 Riyadh has formalized a strategic partnership with the Saudi Media Forum as organizers step up preparations for event.

The agreement was signed on Monday during a ceremony attended by Talal Al-Marri, CEO of the Expo 2030 Riyadh Company, and Mohammed Al-Harthi, chairman of the Saudi Media Forum and president of the Arab States Broadcasting Union.

Under the partnership, Expo 2030 Riyadh will serve as the SMF’s “foresight partner,” in line with the event’s “Foresight for Tomorrow” theme.

The collaboration will also see the expo play a prominent role in this year’s forum, which is currently taking place until Wednesday, highlighting its significant by engaging with Saudi Arabia’s media ecosystem.

SMF has also committed to supporting Expo 2030 Riyadh through opportunities across leading media outlets throughout the year, aiming to strengthen engagement with audiences across the Kingdom.

“Our partnership with the Saudi Media Forum is a key enabler as we progress toward delivering Expo 2030 Riyadh,” said Al-Marri.

“By working closely with a vital platform whose reach extends across the Kingdom, we are strengthening our ability to communicate (the) expo’s vision, purpose and legacy. Through this collaboration, we are looking forward to engaging audiences in Saudi Arabia to build momentum and reinforce the impact of Expo 2030 Riyadh beyond the event itself.

Al-Harthi said the agreement underlined the importance of media in supporting major national initiatives.

“Expo 2030 Riyadh is a significant moment for Saudi Arabia, and the Saudi Media Forum is proud to support its success by amplifying its story and contribution to the Kingdom,” he said.