Basem Alsallom, CEO and managing director of Sure Global Tech

Basem Alsallom
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Updated 22 May 2020
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Basem Alsallom, CEO and managing director of Sure Global Tech

Basem Alsallom, the former assistant president of marketing and corporate communications at the General Authority of Civil Aviation, is now the CEO and managing director of Sure Global Tech, a technology solutions provider.

Alsallom graduated from Imam Muhammad ibn Saud University in Riyadh in 2007 with a bachelor’s degree in English literature, and received an MA in information technology consultancy from the University of Kent in the UK in 2009. Nine years later he gained an EMBA – PLD from Harvard Business School.

Alsallom started work in sales and marketing at the Advanced Electronics Co. in 2007. A year later, he became the IT project manager for the Education Ministry’s cultural mission in Kuala Lumpur.

In 2010, Alsallom joined The Centennial Fund as a partner and business development manager before moving to the NUMU, part of the Saudi Research and Marketing Group, as managing director a year later.

He quickly moved on to Mobily, where he worked as the executive manager of the digital marketing communications department until 2015, when he transferred to GACA, where he was appointed assistant president for marketing and corporate communications. In July 2017, he moved to the General Investment Authority (SAGIA).  

Alsallom is a member of the Young Presidents Organization (YPO) and an executive committee member of the national committee for ICT at the Council of Saudi Chambers. He is also a board member of the Malath Insurance company and Ben Yaala Exchange Co.

Alsallom’s Twitter handle is @BasemAlsallom.


Children’s Theater Festival opens in Qassim region

Updated 27 January 2026
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Children’s Theater Festival opens in Qassim region

  • To develop future ‘cultural architects,’ says CEO Khaled Al-Baz
  • ‘Nurture creativity, aesthetic awareness and sense of belonging’

BURAIDAH: The Qassim Children’s Theater Festival opened on Tuesday bringing together professionals from across Saudi Arabia and the Gulf.

The event is being held under the patronage of Prince Dr. Faisal bin Mishaal bin Saud bin Abdulaziz, governor of Qassim, at the Science Center in Unaizah governorate.

It has been Organized by the Theater and Performing Arts Association and executed by the Unaizah Theater Association, the Saudi Press Agency reported.

Running until Jan. 31, it features shows, panel discussions, as well as training workshops to develop children’s theater and strengthen professional skills in the field.

Khaled Al-Baz, CEO of the Theater and Performing Arts Association, told the SPA the festival forms part of a broader strategy to position children’s theater as a distinct cultural sector.

“Children today constitute genuine audiences — tomorrow’s cultural architects,” Al-Baz said.

Ahmed Al-Humaimidi, president of the Unaizah Theater Association, said it was an investment in young people, noting that it extends beyond performances to include cultural and educational programming.

He said the initiative aims to nurture creativity, aesthetic awareness and a sense of belonging, while also identifying emerging talent and encouraging knowledge exchange among theater practitioners.

“Our association recognizes children’s theater as foundational to cultivating aware, creative character,” he said.

The festival serves as both an artistic showcase and a platform for professional dialogue, reflecting the Kingdom’s expanding cultural landscape and growing focus on children’s theater as an educational and cultural tool, the SPA noted.

This occurs alongside support for signature initiatives and performing arts promotion as quality-of-life enhancement.