A simple 10-minute makeup look for your next Zoom meeting

Woman applying makeup. (Getty)
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Updated 30 April 2020
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A simple 10-minute makeup look for your next Zoom meeting

DUBAI: Chi Shevket, senior regional makeup trainer for Hourglass Middle East, reveals how to get a simple, sophisticated beauty look in minutes for your next video call. 

Prep the skin

“You need to prep your skin, whether you’re going for a natural makeup look or full glam,” states Shevket. The makeup artist suggests cleansing your skin thoroughly and moisturizing before applying the Hourglass Veil Mineral Primer to clean skin. “Primers not only create a smooth canvas for makeup, but they also conceal redness, minimize the appearance of pores, fine lines and wrinkles and provide sun protection,” she explains.

Camouflage carefully

Minimize shadows under the eyes, around the nose and under the lips with a concealer. “Apply a few dots of concealer in each area of the face and buff it in with a blending brush or sponge,” says the makeup artist. Shevket likes the Hourglass Vanish Airbrush Concealer. The highly-pigmented formula not only conceals dark spots and blemishes, but also creates an undetectable, creaseless finish. 

Contour subtly

“The lighting on a Zoom call isn’t the most forgiving, and having been stuck inside for weeks, you can easily look washed out on screen,” notes Shevket. “Adding a touch of bronzer will give your skin a natural, sun-kissed look.” Her go-to: Hourglass’ The Ambient Lighting Bronzer, which provides a warm bronze shade that rivals a summer glow. You can apply it all over the face to create a healthy glow, or use it to carve out your features by applying the formula along the temples, hollows of the cheeks and jawline.

Define eyes and boost brows

Shevket says “there’s no need to spend hours on our eyebrows for a Zoom call, so a brow gel is the perfect go-to.” She suggests using a smudge-proof formula like the Hourglass Arch Brow Microfiber on the arches. Then, adding a few coats of mascara to amplify the eyes. “This will help you look wide awake on the call,” the makeup artist explains. 

Add the finishing touches

Add a pop of color to your lips and cheeks to complete your look. Shevket prefers a moisturizing formula for the lips, such as the Hourglass Girl Lip Stylo, to leave the pout hydrated and smooth. “The hybrid formula also doubles as a perfect creamy blush,” notes the makeup artist. “Simply dab onto your fingers and apply onto the apples of your cheeks,” she suggests.


Yataghan boutique in Jeddah celebrates Saudi heritage

Updated 20 December 2025
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Yataghan boutique in Jeddah celebrates Saudi heritage

JEDDAH: Yataghan, the contemporary Saudi jewelry house founded in 2008 by designer and entrepreneur Sarah Abudawood, has announced an expansion with its Riyadh debut at Kingdom Centre, alongside the relocation of its headquarters and flagship store to a street-front location on Jeddah’s Thalia Street.

The brand, known for blending Arabian heritage with modern minimalism, unveiled two boutiques designed as immersive experiences rather than mere retail spaces.

Every detail of the new Jeddah location has been carefully curated; brass accents inspired by the Yataghan blade evoke precision and luxury, while striped, gray onyx symbolizes continuity and progress, according to the brand’s founder. Vast windows, softened by Yataghan’s signature hexagonal motif, a symbol of harmony, order, and strength, flood the boutiques with natural light, creating an inviting environment for visitors.

Inspired by the Yataghan sword, with its distinctive, single-edged blade, the brand’s collections fuse minimalist design with Arabic calligraphy and tribal motifs.

“The name Yataghan draws its meaning from the two swords on the Saudi flag — a symbol that has always fascinated me for what it represents: conviction, protection, truth, and above all, balance,” Abudawood told Arab News.

“The Yataghan sword, known for its graceful curve and exquisite craftsmanship, embodies purpose and precision. It is drawn to defend what matters and to guard what is sacred. It sets boundaries and restores equilibrium, reminding us that strength is not only about force, but about knowing when to advance and when to stand still.

“That balance is reflected in every piece we create. Because, like the sword, Yataghan is more than an ornament; it is a statement of purpose, and identity.”

Abudawood explained the cultural inspiration behind the brand, highlighting pieces connected to Saudi identity. “This branch carries designs that are deeply connected to Saudi identity and cultural memory. Some pieces are exclusive, inspired by symbols, rhythms, and forms rooted in our heritage, interpreted through a modern lens … Jeddah, in particular, has a unique spirit: fluid, expressive, open, and layered with history. That essence subtly informs the designs you’ll find here.” 

The founder also spoke of the brand’s philosophy of minimalism and meaningful design.

“It comes from my belief that simplicity creates space for meaning. I have always been drawn to architecture and the principle that form must follow function. I design with intention; nothing is accidental. Every line has a purpose, every curve holds a story. Minimalism, for me, is not about removing emotion; it is about distilling it. I want each piece to feel timeless, personal, and quietly powerful.”

The label has been flaunted by high-profile clients — including Jennifer Lopez, Lady Gaga and Lama Akeel — but Abudawood emphasized the brand’s focus on connection over visibility. “Whether someone is a public figure or not, what moves me is when they feel seen by the jewelry. Yataghan has always been about resonance, about creating pieces that speak to identity, strength, and personal stories,” she said.

Looking ahead, 2026 will mark new chapters for Yataghan, including local and international expansion, innovative collections, and a stronger focus on storytelling and community collaborations. “Growth has never been about reach alone; it’s about depth, integrity, and lasting impact,” Abudawood added.

“Ultimately, what drives me is purpose. I’m motivated by the desire to create work that matters, to offer women something that reflects who they are, not who they’re expected to be. Design, for me, is a form of dialogue, a way to translate emotion into form. As long as I’m creating with honesty, intention, and heart, I know I’m exactly where I’m meant to be.”