How one startup is creating a sustainable Saudi Arabia

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The Edama Organic Solutions Startup based at the King Abdullah University of Science and Technology (KAUST) in Thuwal is an example of one of the region's innovative composting service providers. (Supplied/KAUST)
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Updated 13 April 2024
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How one startup is creating a sustainable Saudi Arabia

  • Total waste generated in the MENA region is expected to approximately double by 2050

JEDDAH: Throughout the world, organic waste generation is posing serious challenges, threatening food security and water purity and availability. Saudi Arabia is no exception.

Rapid population growth and urbanization in the MENA region are generating large amounts of organic waste, resulting in environmental pollution, declining urban aesthetic, and rising greenhouse emissions. These conditions are also compromising human health. 

If the present circumstances persist, the total waste generated in the MENA region is expected to approximately double by 2050. 

Advanced organic waste disposal management services are quickly becoming indispensable. The Edama Organic Solutions Startup based at the King Abdullah University of Science and Technology (KAUST) in Thuwal is an example of one such innovative composting service provider in the region.

 

 

The startup was found in 2017 with the goal of turning 65 percent of the total municipal solid waste in Saudi Arabia — which mainly consists of organic waste that usually ends up in landfills — into a precious resource. 

“We transform organic waste such as food and vegetation from landscaping or farming into rich soil that improves desert agriculture, helping to increase yields and reduce water consumption,” Dr. Sabrina Vettori, CEO at Edama, told Arab News.

The Edama team work to face multiple challenges at a time, including waste disposal hazards, food security, and water scarcity by adopting a circular economic approach.

“In a traditional economy, these challenges are neither connected nor resolved,” Vettori explained. 

But Edama’s team of plant science experts have specifically designed their products for the desert environment by composting organic waste, which saves water and planting nutrients while improving food security and mitigating climate change.

Their business model offers two operations. Edama both produces soil-improving products and offers waste recycling services by removing waste from municipalities and communities.

“Waste collectors bring organic waste to our facilities instead of dropping them in landfills," Vettori explained. “People usually assume that we pay for our resources, but they forget that waste providers pay to dispose their waste. Therefore, we get paid for offering them a cheaper option.”

Edama’s journey began three years ago when Vettori was a data science Ph.D. student at KAUST.

“I was really interested in knowing where my trash was going and how I could incorporate more sustainable practices in my everyday life here,” she said. 

Vettori realized that, at the time, there was no option to recycle organic waste. Instead, all organic waste was sent to a landfill where it became a source of pollution as it mixed with other types of trash, producing greenhouse gases that damage the ecosystem and leeching harmful chemicals that seep into the ground and pollute the soil and water.

Edama was established on the concept that such waste has precious nutrients that, if treated and transformed into soil-improving products, could help solve the challenges that desert agriculture faces. 

“Because of low fertility and water-holding capacity of local sandy soils, desert agriculture is very inefficient. By applying organic matter, we can regain soil structure and restore a healthy ecosystem, helping local farmers to increase yields and save water,” Vettori said.

Organic waste contains materials that originate from living organisms (human beings and plants). It is usually made up of vegetable and fruit debris, paper, bones, and human waste. Despite the regional food security challenges, Saudi Arabia ranks among the top food wasters with 427 kg of food wasted per capita per year.

Edama offers two products. The Edama Desert Compost was their first soil improver, which is already in production now and in the phase of scaling up.

“It is mixed with local sandy soils to improve its water retention, thus reducing irrigation needs. It also increases soil fertility, providing nutrients that help plants grow,” Dr. Mitchell Morton, Edama CTO told Arab News. 

The other product is the Edama Palm Peat.

“It is a growth medium for plants and hydroponic farming, where we use date palm waste,” Morton explained. “It uses a material that is otherwise wasted in the Kingdom because there is no commercial use for it.”

The effect of the product on the plants’ growth is tested in the local environment with different crops.

“Using our product usually results in crops that are not only bigger but that consume less water,” Morton said.

The Edama team is proud of their products’ ability to increase local yields up to 40 percent, reduce water use by 50 percent, and improve long-term soil health.

“Our main goal is to support desert agricultural systems, and it is a dream of mine to help reduce the effects of desertification and try to reclaim some of the lands that used to be green around here,” Morton said.  

Applying science to tackle real-world problems is what distinguishes Edama from potential competitors in the market.

“Edama benefits from having a team with scientific expertise,” Rowan Jandu, Director of Finance and Operations, told Arab News.

“We have done a lot of work in the last two years to adapt composting processes and techniques that are well established in Europe and the US to the local environment,” Jandu said. “It was very different and required a lot of research and testing.”  

At the moment, the team is looking to have their main facility at KAUST soon. It will be the first of its kind in the Kingdom and will recycle 5,000 tons of organic waste per year. 

In 2018, Edama participated in the KAUST Taqadam startup accelerator program and was selected for funding for promoting innovative and sustainable solutions from over 200 startups across the country. 

“Transitioning from academia to the business environment, we had a lot learn. It was a tough experience, but we benefited greatly with the help of the KAUST mentorship,” said Vettori.


Saudi king, crown prince offer condolences to Thai king over victims of floods and landslides

Updated 01 September 2024
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Saudi king, crown prince offer condolences to Thai king over victims of floods and landslides

RIYADH: Saudi Arabia’s King Salman and Crown Prince Mohammed bin Salman sent condolences to King Maha Vajiralongkorn of Thailand over the victims of floods and landslides in various areas of the Southeast Asian nation.

Heavy rainfall since August 16 caused widespread havoc across the kingdom, leaving at least 22 people dead and 20 injured, including 13 due to a landslide in Phuket island, according to the United Nation's Relief Web news site.

The report said at least 30,000 people have been affected by floods across five provinces, including Chiang Rai, Sukhothai and Prae in northern Thailand.


PIF’s gaming entity aims to become a global games leader by 2030

Updated 01 September 2024
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PIF’s gaming entity aims to become a global games leader by 2030

  • Savvy’s CEO Brian Ward sheds light on company’s achievements, future plans

RIYADH: The CEO of Savvy Gaming Group recently detailed the latest progress from its 2023 annual report and highlighted key areas of expansion in 2025.

Brian Ward told Arab News: “2025 is going to be a very exciting year for Savvy.

“First of all, on the esports side, we have the inaugural Olympic Esports Games here in Riyadh, sometime later in the second half of the year. So, a huge tournament, the first official addition to the Olympic movement since the Winter Games in 1928,” he explained.

“On the game development and publishing side, we expect to be able to announce another major investment or acquisition, hopefully in a top team or publisher that can bring another great game to our portfolio,” he said.

HIGHLIGHTS

• The company emphasized its mission and commitment to transparency through the publication of its first inaugural annual report providing key resources for understanding Savvy’s trajectory in the gaming sector.

• On creating jobs, Ward said that the team has now doubled in size within the last year.

Savvy is one of the entities responsible for positioning the Kingdom as a major global hub for the games industry, with a mission to become a world leader by 2030.

Since its launch in September 2022 by Crown Prince Mohammed bin Salman, also the chairman of the board of Savvy Games Group, the PIF-owned company has expanded its assets on multiple fronts from human capital, acquisitions, game development, and investment.

Brian Ward, Savvy Gaming Group CEO

“I think we’ll see a lot more collaboration amongst all the stakeholders in the Kingdom toward creating great incentives to attract foreign investment and to bring jobs to Saudi Arabia, as well as training and development programs actually kicking off to help develop skills for Saudis,” Ward said.

According to the 2023 annual report published by Savvy, there are more than 21 million self-identified game players in Saudi Arabia — 70 percent of the population — with over 48 percent of these players being women.

The company emphasized its mission and commitment to transparency through the publication of its first inaugural annual report providing key resources for understanding Savvy’s trajectory in the gaming sector.

On the game development and publishing side, we expect to be able to announce another major investment or acquisition, hopefully in a top team or publisher that can bring another great game to our portfolio.

Brian Ward, Savvy Gaming Group CEO

One of the major central themes of the report is Savvy’s role in delivering Saudi Arabia’s National Gaming and Esports Strategy.

In a statement released by Savvy, the CEO said: “2023 was a transformative year for Savvy. Our investments and initiatives have expanded our global footprint and contributed to exciting developments within the Kingdom of Saudi Arabia, and added significant shareholder value.

“I would like to extend my gratitude to our chairman for his wise counsel and leadership and our shareholder, the PIF, for their unwavering support and guidance.”

The annual report detailed how 2023 marked a major year of investment for Savvy, with the largest transaction being a $4.9 billion acquisition of Scopely, the rebranding of Savvy Games Studios to Steer Studios, and the launch of “MONOPOLY GO!”

On creating jobs, Ward said that the team has now doubled in size within the last year. Savy’s workforce now has over 3,500 employees across 22 countries with an emphasis on hiring people in key areas such as finance, strategy, legal, human resources, and communications.

When asked how Savvy aims to contribute to the Kingdom’s growing gaming sector, Ward said they are executing on three fronts: games development and publishing investment worldwide, esports development, and then Saudi Arabian ecosystem-building.

“On the KSA ecosystem-building front, our main mission, as we see it, is to help coalesce and drive further collaboration amongst local stakeholders to ensure that we have the right incentives, packages to attract foreign investment and jobs, training and development programs, coming to fruition to give Saudis the right skills to fill those jobs,” he explained.

Ward highlighted how Savvy’s local studio is doing “extremely well,” adding that “there’s about 85 or 90 people in that studio now. They’re in development of two mobile games, one of which is in soft launch and, hoping to kick off a console project with an important, local third party.”

Speaking on the recent New Global Sports Conference, Ward said it was very successful.

“We were remarking that I don’t think any of us had seen that number of senior executives from the games industry all in one place in many, many years, so super well-attended from that point.”

 


Al-Jouf: A fruitful fusion of local and global fruit production

Updated 31 August 2024
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Al-Jouf: A fruitful fusion of local and global fruit production

  • “The Ministry of Environment, Water, and Agriculture champions cultivating specific fruit varieties through the Sustainable Agricultural Rural Development Program”

RIYADH: Every year, farmers in the region of Al-Jouf harvest fruits from more than two million trees, contributing to Al-Jouf’s reputation as the “fruit basket” of the Kingdom, according to a recent Saudi Press Agency report.

The SPA stated that the fruits of Al-Jouf are “known for their exceptional quality and taste.”

The fruit farms are also one of Al-Jouf’s major tourist attractions. (SPA)

According to the National Center for the Prevention and Control of Plant Pests and Animal Diseases statistics, the region — known for its fertile soil — is home to more than 1.3 million fruit trees, as well as 816,000 palm trees.

The farms yield over 170,000 tons of fruit annually, which is sold at both local and international markets.

FASTFACT

According to the National Center for the Prevention and Control of Plant Pests and Animal Diseases statistics, the region is home to more than 1.3 million fruit trees, as well as 816,000 palm trees.

“This supply contributes to the Kingdom’s food security, supports farmers and producers, and provides consumers with high-quality natural products,” the SPA report said.

The farms yield over 170,000 tons of fruit annually, which is sold at both local and international markets. (SPA)

Fruit harvesting takes place year-round, peaking between May and December. Fruits produced in Al-Jouf include figs, grapes, peaches, apricots, lemons, oranges, tangerines, apples, pears, watermelons, plums, nectarines, pomegranates, and various berries, thanks to its favorable environmental conditions and access to fresh water in Tabarjal Governorate. Pistachios and almonds are also grown in the region.

Embracing tropical and global varieties

Their success in cultivating tropical and non-native fruits in Al-Jouf has encouraged farmers to experiment with imported crops, including passion fruits and pineapples. Trees native to Al-Jouf are also in demand overseas and are regularly exported for processing industries.

Fruit harvesting takes place year-round, peaking between May and December. (SPA)

“The Ministry of Environment, Water, and Agriculture champions cultivating specific fruit varieties through the Sustainable Agricultural Rural Development Program,” the SPA noted. “Additionally, associations and government bodies offer training programs for farmers and entrepreneurs in agricultural production, fruit cultivation, and processing industries.”

The fruit farms are also one of Al-Jouf’s major tourist attractions, the SPA said, along with, “the region’s natural beauty, moderate weather, and historical sites.”

 


Who’s Who: Andrew Pearcey, chief executive officer of the World Defense Show

Andrew Pearcey
Updated 31 August 2024
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Who’s Who: Andrew Pearcey, chief executive officer of the World Defense Show

Andrew Pearcey is CEO of the World Defense Show, a large-scale biennial defense exhibition in Riyadh, held under the patronage of King Salman and founded by the General Authority of Military Industries under the leadership of Ahmad Al-Ohali.

Responsible for the show’s overall organization and working closely with GAMI, Pearcey led the team through two highly successful events and has ambitious plans for the third.

As CEO, Pearcey oversees a permanent multicultural, multidisciplinary team of 70 in the Riyadh head office, which expands to nearly 150 in the run-up to and during the event. Through careful selection and nurturing, he has ensured a strong and growing level of Saudization within the team and implements a robust talent development program throughout the organization.

This role builds on a 25-year career as a strategic and commercial professional, holding challenging positions in events, advertising, brand management and sponsorship, with brands ranging from telecoms to food and beverage.

Pearcey began his career in advertising, working at various agencies before joining the UK mobile operator Orange, where he managed high-profile sponsorships and events in film, music, and sport. He was part of the team that launched the EE brand and led the Football Association’s first sponsorship of Wembley Stadium. He then moved to Cheil Worldwide as a managing partner, overseeing Samsung’s global events, ensuring business growth, and delivering award-winning campaigns.

In 2015, Pearcey transitioned to the ADS Group and its subsidiary, Farnborough International, serving as an executive director on the board, working on the Farnborough International Airshow and its exhibition venue business.

In 2019, he was approached by GAMI to move to Saudi Arabia to develop and launch a new defense exhibition in Riyadh. The inaugural World Defense Show took place in March 2022 with enormous success.

Pearcey holds a degree in business studies with a major in marketing from Middlesex University in his native UK and professional qualifications from the Chartered Institute of Marketing.

 


Saudi Arabia arrests 20,718 illegals in one week

Saudi police have arrested hundreds of illegals breaching country’s labor law. (SPA)
Updated 31 August 2024
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Saudi Arabia arrests 20,718 illegals in one week

  • Suspected violations can be reported on the toll-free number 911 in the Makkah and Riyadh regions, and 999 or 996 in other regions of Saudi Arabia

RIYADH: Saudi authorities arrested 20,718 people in one week for breaching residency, work and border security regulations, the Saudi Press Agency reported on Saturday.

According to an official report, a total of 13,248 people were arrested for violations of residency laws, while 4,688 were held over illegal border crossing attempts, and a further 2,782 for labor-related issues.

The report showed that among the 744 people arrested for trying to enter the Kingdom illegally, 62 percent were Ethiopian, 37 percent Yemeni, and 1 percent were of other nationalities.

A further 69 people were caught trying to cross into neighboring countries, and 16 were held for involvement in transporting and harboring violators.

The Saudi Ministry of Interior said that anyone found to be facilitating illegal entry to the Kingdom, including providing transportation and shelter, could face imprisonment for a maximum of 15 years, a fine of up to SR1 million ($260,000), as well as confiscation of vehicles and property.

Suspected violations can be reported on the toll-free number 911 in the Makkah and Riyadh regions, and 999 or 996 in other regions of the Kingdom.