CANBERRA: Global digital platforms Google and Facebook will be forced to pay for news content in Australia, the government said on Monday as the coronavirus pandemic causes a collapse in advertising revenue.
Treasurer Josh Frydenberg said the Australian Competition and Consumer Commission would release in late July draft rules for the platforms to pay fair compensation for the journalistic content siphoned from news media.
Frydenberg said he believed that Australia could succeed where other countries, including France and Spain, had failed in making Google and Facebook pay.
“We’re very conscious of the challenges and complexity of ensuring a mandatory code. Many other countries have tried it without much success,” Frydenberg told Australian Broadcasting Corp. “We think we can be world-leading.”
“We do want the rules of the digital world to reflect as much as possible the rules of the physical world,” he added.
The ACCC had attempted to negotiate a voluntary code by which the global giants would agree to pay traditional media for their content.
But the parties couldn’t agree on “this key issue of payment for content,” Frydenberg said.
But Google and Facebook said they had been working to the ACCC November deadline to negotiate a voluntary code.
“We’re disappointed by the government’s announcement, especially as we’ve worked hard to meet their agreed deadline,” Facebook Managing Director for Australia and New Zealand Will Easton said in a statement.
“COVID-19 has impacted every business and industry across the country, including publishers, which is why we announced a new, global investment to support news organizations at a time when advertising revenue is declining,” he added, referring to a $100 million investment in the news industry announced in March.
Google said it had engaged with more than 25 Australian publishers to get their input on a voluntary code.
"We have sought to work constructively with industry, the ACCC and government to develop a code of conduct, and we will continue to do so in the revised process set out by the government today,” a Google statement said.
Frydenberg said Google was netting 47 percent of online advertising spending excluding classified ads in Australia, and Facebook was claiming 24 percent.
Media companies have stopped printing dozens of newspaper mastheads across Australia because the pandemic shutdown has caused advertisers to stop spending.
Australia to make Google and Facebook pay for news content
https://arab.news/g3sth
Australia to make Google and Facebook pay for news content
- ‘We’re very conscious of the challenges and complexity of ensuring a mandatory code’
- Google was netting 47 percent of online advertising spending excluding classified ads in Australia
From injury to influence: Khaled Olyan — the new voice of Arab football
- The Saudi social media star — TikTok’s Arab Creator of the Year — recounts how a setback ended his playing ambitions and pushed him to redirect his passion
- Known for memes and commentary that blend football, travel, culture and everyday life, Olyan is FIFA-accredited as a sport informant and covered AFCON 2025 in Morocco
LONDON: A broken dream launched Khaled Olyan’s unexpected rise as a Saudi social media star. Passion and perseverance took him from shattered ambitions to the Africa Cup of Nations 2025 in Morocco, where he surfed the hype while representing Arab culture.
“The journey began with a child who dreamed of becoming a football player to fulfill his own dreams and those of his family and community. After an injury ended that path, I didn’t break, I redirected my passion toward football media,” he said.
In an interview with Arab News, shortly after being crowned TikTok’s Arab Content Creator of the Year, Olyan — who has 13.2 million followers on that platform and 5 million on Instagram — credited his rise to “pure passion and honest content,” and said he had learned over time that “consistency matters more than fast virality.”
He added: “The turning point came when I realized that content can genuinely impact people, not just generate numbers or views. (Then I) stepped outside the traditional sports-content framework and linked football to culture, people, and place. It wasn’t a guaranteed path, but it shaped my identity today as a creator with a clear message and purpose.”
Olyan made history as the first regional creator to be accredited by FIFA as a ‘sport informant,’ a milestone that, he said, has given “local content global credibility and reach.”
Most recently, he was in Morocco to document AFCON, where he highlighted both the host country’s hospitality and the electric atmosphere in the grounds.
“It felt like a responsibility before it was an achievement,” he said. “I felt that my role went beyond coverage to building cultural bridges between people.”
Known for his memes and commentaries blending football, travel, culture and everyday life with feel-good humor, fans hail his “unmatched enthusiasm” and refer to him as “the voice of Saudi football fans.”
“Content today is no longer just entertainment,” he said. “It has become documentation of moments and an influence on collective awareness, especially in sports and culture across the Arab world. That (means there is) a much greater responsibility on everything I create.”
Saudi Arabia’s content-creator ecosystem has evolved dramatically in recent years, driven by a wider national transformation that has reshaped almost all aspects of public life, including sports and entertainment.
“The transformation has been rapid and significant, opening unprecedented opportunities for creators,” Olyan said. As the country moves “quickly toward global leadership in sports,” he added, it has also raised ambitions and created new routes for people to turn dreams into reality.
Across the region, the creator economy is booming, powered by a young audience, government investment and platforms such as TikTok. In 2025, the GCC alone was home to 263,000 social media influencers — a 75-percent increase in just two years according to data from Qoruz, an influencer-marketing intelligence platform.
Globally, fashion and entertainment dominate the influencer industry, but the GCC market has followed a slightly different trajectory. Lifestyle and travel also lead the charts, reflecting both regional affluence and a cultural emphasis on luxury, aesthetics, and experience-led content.
href="https://www.tiktok.com/tag/%D8%AE%D8%A7%D9%84%D8%AF_%D8%A7%D9%84%D8%B9%D9%84%D9%8A%D8%A7%D9%86?refer=embed">#خالد_العليان #المغرب #كاس_امم_افريقيا #هدايا #سحوبات ♬ original sound - KHALID ALOLYAN
While sport is not a major category, the research underscores what makes the GCC ecosystem distinctive: high digital penetration, brand-conscious audiences, and multilingual, multi-ethnic creators, with campaign planning often shaped by strategic decisions about language and identity.
Olyan said he sees many regional influencers following the same path as him — though not necessarily through sport. “I believe we are contributing to clearer roadmaps for anyone aiming for success through creative, values-driven content rooted in strong human principles,” he added. “Opportunities are abundant, but the real challenge lies in consistency and maintaining quality amid pressure and high expectations.”
For Olyan, Arab culture is not an add-on to, but the backbone of, his storytelling. He frames the region’s passion for football alongside questions of Arab identity, delivering it in an entertaining format that can travel beyond the usual language barriers.
“What makes sport special is that it’s a universal language. Many non-Arab audiences already follow my content daily, supported by AI tools. Arabic is my language and a core part of my identity, and I won’t change it. Instead, I’ll rely on smart translation tools and solutions to reach wider audiences.”
Olyan also noted that the region has long been framed through the narratives of people from elsewhere, often in ways that highlight only its darker corners.
“The Arab world is full of inspiring stories and a rich culture that deserves to be told through the eyes of its people, not only from the outside,” he said, adding that he hopes viewers value his videos for “changing their perspective and helped them see the truth more clearly.”
Olyan was crowned TikTok Arab Content Creator of the Year 2026 at a ceremony held in partnership with the 1 Billion Followers Summit in Dubai.
He said the recognition was a result of more than just a run of viral moments, explaining that it came about “through structured, institutional work, team development, and linking content to long-term goals. Sustainability comes from creating moments and building value, not relying on trends or short-lived hype.”
Underscoring the double-edged nature of social media, Olyan argued that attention alone is not the point. “Real impact happens when content is used to educate and inspire people, not just capture their attention.”
He also expressed skepticism about banning under-16s from social media. Regulation matters, he said, but “awareness, smart supervision, and teaching safe usage matter more than complete bans.”
Creators, he added, are not immune to the platforms’ darker side. Psychological pressure, mental exhaustion, and long periods away from family due to frequent travel are part of the job. “I manage it through time organization, temporary breaks, and returning with renewed passion,” he explained.
href="https://www.tiktok.com/tag/%D8%AE%D8%A7%D9%84%D8%AF_%D8%A7%D9%84%D8%B9%D9%84%D9%8A%D8%A7%D9%86?refer=embed">#خالد_العليان #كاس_العرب #السعودية #المغرب ♬ original sound - KHALID ALOLYAN
Olyan is also the founder of the O15 Football Academy, a project rooted in his childhood dream and one he sees as part of a broader sporting movement gaining traction in the Kingdom. For him, the academy is not just about competition, but about giving children a supportive environment where sport becomes a formative social practice.
“As a child, I wished such an academy existed for me and my friends,” he said. “Many talents were playing in local neighborhoods without professional guidance or support, causing real potential to be lost due to the absence of proper training environments, follow-up, and opportunities. The environment was often challenging and unmotivating.”
His academy aims to identify talent early, develop it “scientifically,” and prepare players to compete at club and national levels, but Olyan added that even those who do not pursue the sport professionally can also benefit “educationally, culturally, and socially.”
Football, he said, is “a form of soft power that, by God’s will, can positively impact many aspects of life.”
Whether creating content or helping others pursue their sporting dreams, Olyan said his guiding principle comes from a line by the late Saudi politician and poet Ghazi Al-Qusaibi — a reminder that what you hope for in small measure can arrive, unexpectedly, in abundance: “You wish for a drop of good news, but God wishes to help you with rain.”
