Misk launches campaign to encourage growth amid lockdown

1 / 2
The Misk Foundation is a non-profit foundation established by Saudi crown prince Mohammad bin Salman in 2011. (Foundation's logo)
2 / 2
The campaign offers a package of initiatives, programs and challenges to make the most of opportunities. (Campaign's website)
Short Url
Updated 19 April 2020
Follow

Misk launches campaign to encourage growth amid lockdown

  • The campaign includes a set of professional development initiatives made available for all

RIYADH: “Never Disconnect,” an online campaign launched by the Misk Foundation, is set to encourage people to continue learning despite the obstacles they face due during the COVID-19 lockdown.

The campaign offers a package of initiatives, programs and challenges to make the most of opportunities, according to the webpage of the campaign.

The campaign includes a set of professional development initiatives made available for all and to specially target fresh graduates as well as Misk Academy graduates, helping them to find job opportunities by conducting a virtual career fair to help them connect with employers and Misk partners.

One of initiatives is the 1Hour Panel Talks that host, virtually, a set of subject-matter experts to discuss topics in digital media, machine learning and leadership during crisis. Misk Academy also provides, through its partnership with Udacity, a set of online courses in technology and digital media.

Hussam Al-Mulem, 26, from Jeddah, said he has benefited from Misk initiatives and programs in the past. “I enrolled in a course of programming on the Udacity platform three years ago with the support of Misk for free; now I can write codes in different programming languages thanks to that course,” he told Arab News. “I believe starting a new campaign during this time, as people have more free time on their hands while staying home, is a smart idea.”

Another pillar of the campaign is art challenges that focus on different subjects such as painting, photography, sculpting, short-movie production and music; by holding weekly competitions for participants across the Kingdom and choosing the best production of art from home, as well as the weekly quiz about the artist of the week as a tribute to artists that have, or have had, an impact on the art sector.

Another initiative is the digital volunteering challenge, where participants can compete in translating content, designing messages that underline social values, and evaluating video games to identify religious or cultural violations.

Norah Al-Dossary, 24, from Riyadh, is looking forward to again joining at least one Misk initiative, she told Arab News. “I got an internship opportunity through Misk and completed an online course in data analysis.” She said that it had benefitted her greatly then, and she was looking forward to more content from Misk during this difficult time.


Deals worth $8bn signed at World Defense Show 2026

Updated 5 sec ago
Follow

Deals worth $8bn signed at World Defense Show 2026

  • Five-day event brought together 1,486 exhibitors from 89 countries and attracted 137,000 visitors

RIYADH: More than 60 military and defense deals worth SR33 billion ($8.8 billion) were signed at the third edition of the World Defense Show, which ended on Thursday in Riyadh.

The flagship defense exhibition is part of Saudi efforts to expand its military industries sector.

Organized by the General Authority for Military Industries, the five-day event brought together 1,486 exhibitors from 89 countries and attracted 137,000 visitors, according to official figures announced at the closing media briefing on Thursday.

Ahmad Al-Ohali, governor of the General Authority for Military Industries, said the event reflects broader efforts to localize defense spending under Vision 2030.

“When we started in 2018, the percentage of military spending from within the Kingdom of Saudi Arabia was 4 percent of total spending; by the end of 2024, it jumped to 25 percent,” he said.

Al-Ohali added that number of national cadres working in the sector increased from 25,000 male and female employees in 2020 to 34,000 — a rise of 40 percent.

Beyond attendance and displays, the exhibition served as a venue for commercial and government agreements.

The number of agreements signed reached 220, including 93 government-to-government agreements and 127 partnership agreements with companies.

Al-Ohali said the deals include technology transfer and local manufacturing projects aimed at strengthening domestic supply chains.

Aerial and static displays included 63 aircraft, alongside more than 700 pieces of military equipment exhibited across indoor and outdoor platforms. Maritime and unmanned systems were also showcased through dedicated demonstration areas.

Andrew Pearcey, CEO of the World Defense Show, said that planning for the next edition had already begun.

“So, what we do is we take stock of our successes, so we’re now starting to see what worked, and we also learned that some things that didn’t work,” Pearcey told Arab News.

“Over time, one of the key things is to try and grow; the demand for this show is huge, so we want to try and accommodate that.

“So, we need to try and build more space. Then we look at ways we brought new features to this show. So, we look at the industry and the trends, and see other new features that we can bring to the show.”

The event also introduced a “Future Talent Program” during its final two days, inviting students aged 16 to university level to explore career opportunities in the defense sector.

“The future talent program is where we invite youngsters, so from 16 up to university level, to come and look at the show, understand what career opportunities there are in the defense industry, sit and do some content programs, and meet the exhibitors that want to demonstrate some of their things,” Pearcey said.

“So, we bring around 4,000 to 5,000 students to the show. So, that’s bringing that next generation through.”