The Makkah Clock Royal Tower, A Fairmont Hotel recently lit up with a solidarity message in support of its staff and medical professionals who are working tirelessly in the wake of the COVID-19 pandemic.
The world’s tallest clock tower beamed the words “Home Heroes” for 30 minutes, for the first time since its opening, in an initiative to honor national heroes for their efforts in protecting the nation from the ongoing coronavirus outbreak.
The campaign was launched by Accor Hotels Makkah — Raffles Makkah Palace, Swissotel Makkah, and Swissotel Al-Maqam Makkah, and the Makkah Clock Royal Tower, A Fairmont Hotel.
This initiative was one of many others launched by the hospitality group in support of the brave medical professionals who are risking their lives to save others during this period as well as to support the Saudi government and its people.
Accor, in collaboration with a hospital in Makkah, delivered complimentary meals to the medical staff working with the group, as a token of gratitude and appreciation. The group also distributed a number of masks and sterilizers to citizens in Makkah, as part of serving the local community and backing the Kingdom’s efforts in maintaining the health and security of citizens and residents.
Faisal Abdallah, director of communications and PR, Accor Hotels, said: “Embracing the solidarity momentum, we launched this initiative, a first-of-its-kind in Makkah by lighting up the Makkah Clock Royal Tower, A Fairmont Hotel with the ‘Home Heroes’ message, empathizing with every member of our community. We support all efforts of the government of Saudi Arabia in wake of the new health crisis and ask the Almighty to protect and preserve the health of the Kingdom’s citizens and residents.”
Makkah Clock Royal Tower lights up for ‘Home Heroes’
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Makkah Clock Royal Tower lights up for ‘Home Heroes’
Kingdom Centre’s comprehensive upgrade nears completion
Chairwoman of the Board of Kingdom Centre Nada Alateegi announced that the final phase of the comprehensive upgrade and redevelopment works at the iconic Riyadh landmark has neared completion.
Kingdom Centre was never intended to be just a shopping destination or a business hub, Alateegi said, but rather a space to deliver exceptional experiences. The experience is now being elevated to a new level of luxury that seamlessly brings together refined hospitality, high-end retail, and world-class business environments.
She said that Kingdom Centre, inaugurated in 2001, commenced its modernization project in April 2023. The project is being implemented in partnership with a group of top-tier global designers and renowned contractors, and led by the Kingdom Centre management team, to ensure the highest standards of quality and precision.
The upgrades were carried out in accordance with the best safety practices, while maintaining uninterrupted operations and ensuring visitors’ comfort and safety are preserved throughout, Alateegi said. This approach reflects the vision and directives of Prince Alwaleed bin Talal and has contributed to the center receiving several awards, including its recognition for “visionary design and development.”
She added that Kingdom Centre had installed the largest fully integrated digital screen on Kingdom Tower facades, operated exclusively in partnership with digital advertising and media solutions leader Rotana Signs. The screen serves as an international showcase reflecting Riyadh’s evolution and its growing global standing.
Kingdom Centre is also home to the Four Seasons Hotel, one of the world’s most prestigious hospitality brands, in addition to VOX Cinemas, purpose-designed to world-class specifications guided by the center’s management vision.
Moreover, Kingdom Centre introduced Al-Mamlaka Social Dining zone, which has become one of the region’s leading dining experiences and a model for other investors. Conceived by the center’s management to elevate the visitor experience, the Social Dining concept has been officially registered as the intellectual property of Kingdom Centre.
Kingdom Centre has also launched a mobile application and a dedicated visitor loyalty program offering a range of benefits. This initiative is part of the center’s digital transformation strategy and aims to strengthen long-term engagement with visitors.
Kingdom Centre’s management remains committed to setting a leading example for the sector, delivering innovative experiences that support Saudi Arabia’s tourism ambitions and align with Saudi Vision 2030, Alateegi added.
