Meet the Egyptian sisters revitalizing classical music

The sisters are apparently in the very early stages of discussions about performing in Saudi Arabia. (Getty)
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Updated 20 February 2020
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Meet the Egyptian sisters revitalizing classical music

  • The award-winning Ayoub sisters discuss their childhood, culture, and working with Mark Ronson

LONDON: Two Egyptian sisters, Sarah and Laura Ayoub, are rapidly establishing themselves among the UK’s premier young classical musicians with their mesmerizing talent. We met for the first time at the Arab Women of the Year Awards in London last November where they collected an award for Achievement in Cultural Exchange. Now, we’re sitting with the sisters at the stylish Balans Soho Society café in Kensington.

Sarah, the eldest, plays the cello, while younger sister Laura plays the violin. They were raised in Scotland, where their father, a maxillofacial surgeon, earned his PhD at Glasgow University before he and his wife settled in the city. 

The sisters’ musical aptitude was evident at an early age. Sarah describes how their mother took the two sisters to a performance of Handel’s “Messiah” at the Glasgow Concert Hall when they were very young. In fact, at just 18 months old, Laura was really too young to attend, but she sat quietly throughout and stunned her mother by humming the music on the way home.




Sarah, the eldest, plays the cello, while younger sister Laura plays the violin. (Getty)

Sarah showed the same precocious talent. When her mother enrolled in night school classes to learn the keyboard, she discovered that when she sat down to practice with her daughter perched on her knee, her little girl could play everything by ear. So, she decided to enroll her daughter into the class, saying, “You’ve got more promise.”

At primary school the sisters had the option to play either trumpet or violin. Their mother, Sarah recalls, calculated for a moment before declaring: “Trumpet? A bit too loud. Let’s go with the violin.”

By the time the sisters were ready to move on to secondary school, it was clear that their musical talent needed to be the focus. They attended the Douglas Academy School of Music in Milngavie, Glasgow.




The sisters’ musical aptitude was evident at an early age. (Supplied)

“It didn’t mean, at that point, that we had chosen music as a career,” says Laura. “We were just going to crank it up a notch.” 

That meant violin, cello and piano tuition; singing lessons; harmony; and composition and music theory. They played in orchestras and quartets and sang in vocal ensembles and choirs.

But alongside their music studies, the sisters still had to study a full academic curriculum.




They were raised in Scotland, where their father, a maxillofacial surgeon, earned his PhD at Glasgow University before he and his wife settled in the city. (Supplied)

“The only way to fit all that in was that at some point during the school day, you had to miss out on an academic subject to receive your music lesson. It was up to you to catch up,” says Laura, recalling that, more often than not, it was the music students carrying the heaviest workloads who were consistently at the top of their classes. The old adage, “If you want something done, ask a busy person to do it; the more things you do, the more you can do,” comes to mind. 

Sarah went on to study at the Royal Conservatoire of Scotland and Laura at the Royal College of Music in London.

It was only when Sarah moved to London and the sisters started sharing a flat that a closer musical collaboration began. “We tapped into this creativity that we didn’t realize we had and started writing new things and playing in different styles,” says Sarah.




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In 2016 they were selected for a “Priceless Surprises” campaign organized by Mastercard alongside Grammy award-winning DJ and producer, Mark Ronson, thanks to their cover version of Ronson’s “Uptown Funk” (the smash hit performed by Bruno Mars). The sisters say they felt a little conflicted about entering the competition by putting the video online, as they knew that whenever anyone pops their head above a parapet it can attract unfriendly fire. 

“I had just started my undergraduate studies at the Royal College of Music and the standard was incredibly high,” Laura says. “I don’t think anyone was really venturing outside of the classical sphere at that point. For me, as a first-year student, putting that video of us playing ‘Uptown Funk’ online was quite scary. We almost didn’t do it. Anything that resembles self-promotion usually comes with a bit of potential judgment — but (eventually) we followed through.” 

And it had an electrifying impact on their lives. Not only were they among the six acts whose covers were selected as winners by Ronson, but they then found themselves in the iconic Abbey Road studios recording a collaborative version under the famous producer’s direction. That recording was played at 2016’s prestigious BRIT Awards to an estimated TV audience of 5.8 million.




In 2016 they were selected for a “Priceless Surprises” campaign alongside Grammy award-winning DJ and producer, Mark Ronson. (Supplied)

“The fact that Mark Ronson selected our version — which was in its complete infancy with under 200 views, most of which were from our mother to be honest — was incredible,” Sarah says. “For him, it would have meant many hours going through potentially thousands of YouTube covers.”

In 2017, the sisters dropped their debut album, “The Ayoub Sisters” — recorded with the Royal Philharmonic Orchestra at the Abbey Road Studios. It was released by Decca in partnership with Classic FM and went to Number One in the UK’s Classical Artist Album chart. 

One track on the album that the sisters are particularly proud of is the beautiful “Call to Prayers (A Message of Unity),” in which Sarah and Laura utilize the Islamic call to prayer — the adhan — and evocative chants from the Coptic Orthodox Liturgy to deliver a powerful message of peace. “In a musical way we symbolized how these two faiths can thrive together beautifully and in harmony,” says Laura.




In 2017, the sisters dropped their debut album, “The Ayoub Sisters.” (Getty)

On their website the video of this recording includes a quote from the Grand Imam Sheikh Ahmed el-Tayeb: “The time has come for the representatives of the Divine Religions to strongly and in a concrete way turn towards mercy and peace.”

The sisters themselves, of course, are living examples of cultures coexisting. They say they greatly value their Scottish upbringing and all the opportunities their schooling opened up to develop their musical talents, and they are also very proud of their Egyptian heritage, which they say means more to them now as adults than it did when they were young. 

At the time, their annual childhood holidays with family in Cairo seemed routine, but they have grown to really appreciate their culture to a fuller extent. They have performed at the Cairo Opera House and had the honor of playing the Egyptian National Anthem live at the World Youth Forum in Sharm El-Sheikh, where they received an award for their musical achievements from Egyptian President Abdel Fattah El-Sisi.




The sisters received an award for their musical achievements from Egyptian President Abdel Fattah El-Sisi. (Supplied)

The sisters, who manage themselves, are now in demand from fans around the world. Their schedules are becoming increasingly hectic, and the sisters are conscious of the need to maintain a healthy work/life balance. “We recognized last year that that’s something we should be careful about,” Laura says. “We try to go out as much as possible. It’s important to get out of the flat — which is our workplace, studio and rehearsal room as well as our home. It’s so easy, especially in the winter, to stay in. When you don’t have concrete work hours built into your schedule, you can find yourself wondering ‘Where does my day start and when in theory should it end?’” 

They are apparently in the very early stages of discussions about performing in Saudi Arabia. “We have had a few enquires and we are very keen,” says Sarah. “I have noticed that there is a buzz happening in the Middle East and Gulf region. It is becoming more and more recognized as a cultural hub for music and art.”

And wherever they travel, they make a point of contacting local primary schools to try and arrange music workshops. “Giving our time in this way is rewarding, and educational for us as well. We aim to do more workshops this year, especially in the Middle East. It’s one of our big goals — to give back,” says Laura. 


Meet Abdelrahman Mohammed: The artist behind Metro Boomin’s Egyptian concert poster

Updated 01 May 2024
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Meet Abdelrahman Mohammed: The artist behind Metro Boomin’s Egyptian concert poster

DUBAI: US record producer Metro Boomin on Tuesday performed for the first time in Egypt to a crowd of 30,000 in front of the Pyramids of Giza, with the promotional poster for the concert designed by Egyptian artist Abdelrahman Mohammed.

Mohammed’s style incorporates elements from the golden age of Arab cinema in the 1940s to 1960s, redesigned with modern pop culture themes.

Arab News spoke to the artist, who said he is “very grateful” that his work is getting recognition.

 

“I was approached by the producer of Metro Boomin’s concert who works for Live Nation, and she asked me if I wanted to design the official promotional poster for the concert, and I couldn’t pass up on the opportunity,” he said.

The poster features a red and black background with the pyramids and sphinx behind the artist. It was shared on Live Nation’s Instagram account.

“I used Metro’s iconic black and red colors and incorporated his style as an artist. The concert is set in front of the Pyramids of Giza so it was a no-brainer to use that as a strong visual element for the poster,” Mohammed said.

The 24-year-old works as a full-time graphic designer and has accumulated more than 74,000 followers on Instagram.

As a teenager, Mohammed began experimenting with design but lacked the proper equipment to explore his talent.

By 2018, he was able to get his hands on a computer and delve into the world of graphic design.

“I found myself drawn to designing posters with an old-school design. I draw inspiration from old-school movie posters, specifically ones from Arab cinema, because this certain style is not very common and no one really knows much about it,” said Mohammed.

Some of his most notable pieces are fan posters for the popular series “How I Met your Mother” and blockbuster movie “Dune.”

 

He said: “I loved the idea of mixing between the Western style of art and classic Middle Eastern style of art.”

People are drawn to the art style because it combines their culture and heritage, as well as their musical and theatrical interests, he added.

“I love when people get excited by my work and the reaction on social media has been amazing. It’s also amazing to get some form of international recognition for my work like the opportunity to design a poster for a huge rapper,” he said.

When asked, the artist could not pick his favorite work and said each is unique in its own way, but that one piece stands out to him.

“The poster I designed for ‘Fight Club’ is special to me and I have a lot of love for it,” he added.

 

Hard work and passion matter more than talent in creating art, he said.

“Art is something anyone can learn and continue to learn, and if you are passionate about it and truly love your work, you will find success.”


DJ Peggy Gou makes waves in the Middle East, eyes collaborations with Arab artists

Updated 01 May 2024
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DJ Peggy Gou makes waves in the Middle East, eyes collaborations with Arab artists

ABU DHABI: South Korean DJ and singer Peggy Gou is no stranger to the Middle East. She wowed fans this week at the Louvre Abu Dhabi in the UAE, performing in celebration of the newly opened exhibition “From Kalila wa Dimna to La Fontaine: Travelling through Fables,” and revealed that she would consider collaborating with Arab artists.

She told Arab News the morning after the event: “I woke up this morning and was thinking what happened last night. It is one of those events that is so meaningful. I’ve been to Abu Dhabi twice just to see the exhibitions. It’s more than a museum to me. It is a community, where people even go to hang out. That’s how beautiful that place is.”

Gou was among the first performers to take the stage at the Louvre Abu Dhabi in front of an audience, she said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Peggy Gou (@peggygou_)

“I know David Guetta did it once before without an audience during COVID-19 … It was my first time playing in Abu Dhabi. It was insane. It was a very, very special night, and I want to do more,” she added. 

Gou incorporates Arab-inspired music into her performances, noting that “people just love it, and they love percussion.”

To the artist, music is like a feeling. “It is really hard to rationalize it,” she said. “When you love it, you just love it,” she added, expressing her admiration for Arab melodies.

“This is maybe the reason why people support my music, even though they don’t understand the language. Sometimes they just feel it, they just love it,” she explained. 

“I love our music, but at the same time, I’m considering collaborating with an Arab artist because there are a lot of talented Arab musicians here,” she said. “I have many friends here who recommended me some artists, and I want to check it out.

“I never say no. I love making music with different languages.” 

Gou has performed in Saudi Arabia multiple times.

“Every time I go there, it’s different. But what I can say is it’s always changing in a good way. In the very beginning, I felt like they weren’t going to understand my music,” she recalled.

But the DJ said that her last performance in AlUla was one of her favorites. “People were just shouting, screaming, and dancing as if there was no tomorrow,” she said.


Amy Schumer revisits stance on Israel’s war against Gaza in new interview

Updated 01 May 2024
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Amy Schumer revisits stance on Israel’s war against Gaza in new interview

DUBAI: US comedian-actress Amy Schumer has clarified her stance on Israel’s ongoing war against Gaza after receiving backlash for her social media posts about the conflict.

Speaking to Variety, Schumer said that while she supports the Jewish people, she does not agree with Israel’s Prime Minister Benjamin Netanyahu.

“I don’t agree with anything that Netanyahu is doing, and neither do the Israelis I know,” she said. “Of course, what’s going on in Gaza is sickening, horrifying and unthinkable. And I don’t think it’s OK to hate anyone because they were born Jewish.

“It’s gotten to this place,” Schumer added, “where you can’t speak up for other Jews without people feeling like it’s a slight to the conditions in Gaza.”

Since the events of Oct. 7, Schumer has used her official Instagram page to campaign on behalf of Israel’s operation and call for the release of hostages held in Gaza.

She is also among more than 700 Hollywood figures, including Jamie Lee Curtis, Gal Gadot and Jerry Seinfeld, who have signed an open letter from the Creative Community for Peace in support of Israel.
 


Bella Hadid unveils debut fragrances from her new brand Orebella

Updated 01 May 2024
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Bella Hadid unveils debut fragrances from her new brand Orebella

  • Model and runway star to launch brand with 3 perfumes
  • Alcohol-free products highlight Hadid’s health concerns

DUBAI: American-Dutch-Palestinian model Bella Hadid has unveiled “skin perfumes,” the inaugural products of her new brand, Orebella.

The runway sensation turned to Instagram on Wednesday to showcase images of her fragrances, which are named “Salted Muse,” “Blooming Fire” and “Window2Soul.”

Crafted from glass and adorned with a gold cap, the bottles are offered in 10 ml, 50 ml and 100 ml.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

Hadid in her caption described the fragrances as “hydrating, alcohol-free and enriched with essential oils.” She urged her followers to “shake to activate the transformative bi-phase formula.”

The “Salted Muse” perfume has “top notes” of sea salt, pink pepper and carbon dioxide extract, “heart notes” of olive tree accord, fig and lavender, and “base notes” of cedarwood, sandalwood and amber, according to reports.

The “Blooming Fire” fragrance has bergamot, cedarwood, clove leaf and cardamom, followed by Tahitian monoi and jasmine, and finishes with patchouli.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Orebella (@orebella)

The “Window2Soul” scent has a blend of lemon, geranium and mint in its top notes, transitions to jasmine and damask rose, and concludes with a base of tonka bean.

The brand will launch on May 2.

Hadid wrote on her website: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings,” she said. “From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.”

“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.”

She started growing lavender on her farm, walking through the garden every morning and learning about her family’s tradition of making homemade scents. “I realized I might have a calling in this. I found healing, joy, and love within nature’s scents,” she said.

“This is why I am so proud of Orebella. It was truly a dream and a passion, that through the universe and authentic dedication, was able to become this brand,” she wrote.
 


Simi, Haze Khadra thank Saudi fans after beauty masterclass

Updated 30 April 2024
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Simi, Haze Khadra thank Saudi fans after beauty masterclass

DUBAI: US Palestinian beauty moguls Simi and Haze Khadra concluded their beauty masterclass sessions in Riyadh this week, before flying to Dubai.

The masterclass sessions celebrate the Middle East launch of their eponymous label SimiHaze Beauty, with their products now available to purchase at Sephora stores in the region.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Simi & Haze (@simihaze)

“Best day with all the amazing people in Riyadh. Thank you so much for all the love and so happy you all love everything,” the sisters posted on Instagram Stories.

The twins launched their US-born cosmetics brand in 2021 with a range of stick-on makeup designs that can be placed on the face for a bold beauty look achievable within seconds. The sticker book features an array of edgy designs inspired by their favorite DJ looks from the past, such as chrome wings, neon negative space eyeliner and holographic cat-eyes. 

SimiHaze Beauty has expanded to include a range of products, including lipsticks, bronzing powders, a lifting mascara and more.