Saudis warned to prepare for big freeze with temperatures set to plummet

Parts of Saudi Arabia were blanketed by snow last month, especially in the northwestern regions such as the Dahr Mountains. (File/Al-Ekhbariya)
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Updated 10 February 2020

Saudis warned to prepare for big freeze with temperatures set to plummet

  • Temperatures are expected to reach zero degrees and below. 
  • Parts of Saudi Arabia were covered in a blanket of snow on Jan. 10

RIYADH: Weather warnings have been issued for most regions in Saudi Arabia, with temperatures expected to reach zero degrees and below. 
The General Authority of Meteorology and Environment said the freezing conditions would affect the Northern Border Region, Al-Jouf, Tabuk, and Hail, and will extend to the Qassim region and the northern parts of Riyadh, the Eastern Province and Madinah, as of Monday evening.
The General Directorate of Civil Defense called for people to make sure any heating they use is safe and well maintained. It also said charcoal and firewood should only be burned outdoors.
Parts of Saudi Arabia were covered in a blanket of snow last month when temperatures in the Kingdom plummeted.
The deserts around Tabuk had a thick layer of snow, drawing in visitors and tourists to enjoy the rare winter wonderland.


Adidas’ latest campaign shot in Saudi Arabia

Updated 18 February 2020

Adidas’ latest campaign shot in Saudi Arabia

DUBAI: In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. 

Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.

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For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.

It is the first time a major brand has shot a campaign at the UNESCO heritage site.