Saudi Arabian Airlines (Saudia), the national flag carrier of the Kingdom, has announced the rollout of its new cabin crew uniforms, featuring a refined, new take on the attire designed for all members of the hospitality team onboard.
Saudia began the preview of the new uniform on the airline’s Paris Charles de Gaulle and London Heathrow routes, with plans to add the rest of the airline’s route network before mid-next year.
“The unfolding of the new cabin crew overall look and image comes as part of the cabin enhancements and hospitality additions; it is a reflection of the airline’s global expansion in recent years,” a statement said.
Guests have been warmly receptive to the recent changes and the cosmopolitan nature of the onboard service.
The new uniforms feature a color palette that includes shades of purple, beige, gold and royal blue. Arabesque designs and accents feature all throughout the uniforms, from the pins to the women’s scarves, fabrics, signature blazers and more.
The airline said the nation’s culture and landscapes influenced the new designs, which encompass “the heritage, colors and identity of Saudi Arabia.”
A consortium of designers and product specialists within the airline designed the new custom cabin crew apparel, which took roughly 18 months from design concept phase to launch.
In the development phase of the uniform, Saudia incorporated input from its team members, including their perspectives on ease of wear, material comfort, and sustainability. The support and insights from the inflight services team contributed to the final product, ensuring that design and practicality coincide harmoniously.
The materials used include a selection of fabrics, mixed poly-wool and elastane.
Previously, Saudia made slight modifications to the previous uniform look in 2012 for the men, and in 2014 for the women.
Now, more than six years later, a full rollout of the new uniform is taking place, giving a completely revitalized look from the name badge, to cuff links, belts, suit, hat, pin, shoes and travel bag.
Starting initially with the onboard team, the new designs will also be applicable to the ground services team members at airports within the Kingdom and abroad.
