SEA 2020 brings the best of global entertainment to KSA

dmg events launched the Saudi Entertainment and Amusement expo in April 2019.
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Updated 29 January 2020
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SEA 2020 brings the best of global entertainment to KSA

Saudi Arabia’s announcement to invest $64 billion into developing its entertainment industry over the next decade as part of Vision 2030 has energized the sector as the Kingdom follows its planned social and economic reform programs spearheaded by Crown Prince Mohammed bin Salman.

In line with the Kingdom’s zealous plans, dmg events launched the Saudi Entertainment and Amusement (SEA) expo in April 2019 in Jeddah and interest in the event has almost doubled in size this year with the event due to be held from Feb. 3 to 5 at the Riyadh International Convention and Exhibition Center. 

Nathan Waugh, portfolio director at dmg events, said that dmg events got SEA out to the market at a time when the entertainment and leisure sector in Saudi Arabia is blossoming with the aim to make the country a leisure destination not just locally but globally. “From a start of practically zero, there are things like cinemas booming across the country, concerts, sporting events and other entertainment complexes, so the focus is there on getting the big banner attractions. Relaxing social rules, especially for women, and encouraging entertainment and leisure activities is helping hugely, moving the country toward modernization. All this puts us in a great position to bring international businesses that are looking at Saudi Arabia as a new and thriving market.”

Ready for its second edition, SEA expo has achieved 75 percent growth overall and the number of exhibitors has increased by 30 percent. The reach for exhibitors is global, with companies from the US and peaked interest from Europe, particularly from Italy. There’s also a delegation from the UK’s Department of Trade and Industry taking part along with two other international pavilions. In total there are exhibitors from 23 different countries. A growing list of exhibitors including Whitewater, Ropes Courses Inc., Polin, Warehouse of Games, Amusement Services International, Embed, IdeAttack, Vivaticket and Vortex is expected to increase visitor numbers this year from last year’s 4,000 plus.


Arab Investment launches new corporate identity

Updated 08 February 2026
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Arab Investment launches new corporate identity

The Arab Investment Company has launched its new corporate identity, “Arab Invest,” in a strategic move that reflects its future direction and marks the start of a new chapter in its journey, which began in 1974, as one of the Arab sovereign wealth funds concerned with developing resources and enhancing economic integration among its 16 Arab member states.

The new corporate identity reflects the company’s value system underpinning its investment approach, based on robust governance, sustainability, effective partnerships, and adherence to the highest professional and economic standards, embodying its vision of building high-quality investments aligned with the priorities of the shareholder states.

Saad bin Abdulaziz Al-Khalb, chairman of the board of directors, said: “The launch of the company’s new identity comes within the context of a strategic phase aimed at enhancing clarity of institutional vision and consolidating the company’s position over the long term, in line with shareholders’ aspirations and reflective of the requirements of the coming period.”

He added that the new identity is viewed as a clear translation of a well-considered investment trajectory that reflects depth of experience, strengthens stakeholders’ confidence, and supports the company’s ability to continue serving the interests of the Arab member states.

CEO of Arab Invest Abdullah bin Saleh Bakhraibah said the launch of the new corporate identity represents, in essence, a new chapter in the company’s journey spanning more than 50 years. He noted the particular importance of this step at both the strategic and operational levels, as the new identity reflects a series of institutional transformations the company has undergone in recent years, including achieving the highest financial revenues in its history during 2025.

Bakhraibah added: “The new identity is not merely a visual update for the company; rather, it is a strategic message that expresses an advanced stage of institutional maturity, while simultaneously underscoring the deep historical roots of one of the region’s most established Arab sovereign wealth funds, consolidating its distinguished position and the credibility it enjoys in the Arab investment landscape, enabling it to keep pace with major economic developments and enhancing the company’s readiness to continue growth and expansion in accordance with best-in-class investment practices.”

He also highlighted the company’s distinguished investment efforts since the launch of its new strategy, saying that Arab Invest has recently witnessed notable development in local and global strategic partnerships, to achieve the highest performance standards and institutional operating mechanisms. Bakhraibah emphasized the company’s continued commitment to delivering sustainable investment impact in line with the aspirations of the coming period.