LuLu festival celebrates Indian food, fashion and more

The festival was inaugurated by Dr. Ausuf Sayeed, Indian ambassador to Saudi Arabia, and Shehim Mohammed.
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Updated 26 January 2020
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LuLu festival celebrates Indian food, fashion and more

LuLu, the largest hypermarket chain in the Middle East, launched the bi-annual Indian-themed festival “India Utsav” across its stores in the Kingdom, coinciding with the Indian Republic Day on Jan. 26. The week-long promotion highlights food products, offers and cultural shows from Jan. 22 to 28.

The festival was inaugurated by Dr. Ausuf Sayeed, Indian ambassador to Saudi Arabia, in the presence of Shehim Mohammed, director of LuLu Hypermarket Saudi Arabia, and other top officials at LuLu Hypermarket in Riyadh Avenue Mall.

LuLu is highlighting over 3,900 products in different categories, which have been flown in straight from India for this promotion — from fruits and vegetables to meat, packaged food products, kitchen essentials, and traditional wear like sarees and churidars. A wide range of hot food dishes is also being freshly prepared daily. 

“Enjoy the taste of authentic Indian cuisine from LuLu’s delicious biryanis to mouth-watering curries, popular street foods, traditional sweets, and many more delicacies that are available at the most affordable prices,” a statement said. 

Mohammed said: “Every year, we organize special events to showcase the beauty and diversity of Indian culture through the festival ‘India Utsav.’ This is our humble tribute to the glorious tradition, food and offerings of India, which are well-renowned among the diverse population of this country. We are glad that this initiative binds together all nationalities for a common interest.” 

LuLu, which has its own food processing plants and sourcing offices in India, has exerted massive efforts to introduce a new range of products, featuring organic, low-fat, gluten-free and many healthier food options that are popular with the health-conscious customers.

With 185 stores operating worldwide, LuLu is the fastest growing retail chain across 10 countries, which include the GCC, India, Egypt, Indonesia, and Malaysia. LuLu is one of the favorite shopping destinations in Saudi Arabia, where it offers a broad selection of international products. It is one of the Middle East’s top employers with its workforce numbering to 50,000.


More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

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More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Following a strategic technology-scouting framework led by Universal Materials Incubator, the National Agricultural Development Company has entered into a partnership to launch large-scale field trials of EF Polymer, marking a significant step in deploying deep-technology solutions to strengthen the Kingdom’s food and water security.

The collaboration initiates field trials of EF Polymer’s proprietary solution — a 100 percent organic, biodegradable powder that performs like a “soil battery” upcycled from food waste. Engineered to address water scarcity in arid and semi-arid regions, the material can absorb up to 50 times its own weight in water and gradually release moisture directly to plant roots. This mechanism has the potential to reduce irrigation water use by up to 40 percent, while enhancing crop yield and long-term agricultural productivity.

Beyond water efficiency, EF Polymer improves nutrient retention by minimizing fertilizer leaching, thereby reducing overall fertilizer requirements. After approximately one year in the soil, the material fully biodegrades into organic carbon, organic matter, and trace nutrients such as magnesium, calcium, and nitrogen — contributing directly to improved soil health and long-term fertility.

The solution is affordable, easy to apply, and suitable for a wide range of crops, making it viable both for individual farmers and for industrial-scale agricultural operations such as NADEC’s. 

EF Polymer has already achieved significant commercial adoption across multiple global markets, including Japan, the US, India and Turkiye, where it is actively used by farmers and agribusiness operators to improve water efficiency, soil health, and crop resilience under varying climatic conditions.

Its organic credentials are certified by OMRI and Ecocert, reinforcing its alignment with sustainable and regenerative agricultural practices.

The stakes for this alliance are high. By 2030, global freshwater demand is projected to exceed supply by 40 percent. In Saudi Arabia, the challenge is localized but intense: the agricultural sector alone consumes approximately 11.4 billion cubic meters of water annually. This partnership underscores NADEC’s commitment to adopting innovative, scalable technologies that conserve natural resources while supporting resilient food systems across the Kingdom.

Mohamed Al-Rajhi, VP of supply chain sector at NADEC, said: “Strategic agriculture today requires a long-term commitment to soil health and resource circularity. NADEC is leading the shift toward regenerative practices that restore our natural capital rather than merely consuming it. By diversifying our crop portfolio and investing in closed-loop nutrient management, we are insulating our operations against global price volatility and environmental shifts.”

“We are aggressively deploying AI-driven irrigation systems and satellite-based crop monitoring to optimize every drop of water and every hectare of land. This strategic pivot toward agri-digitization allows us to mitigate climate risks in real-time while significantly reducing our carbon footprint. Our commitment to sustainability is our greatest competitive advantage, ensuring that NADEC remains the cornerstone of the Middle East’s agri-food sector for decades to come. These trials focus on strategic scalable crops like wheat and olive trees to ensure the future of the Kingdom’s food security is both sustainable and locally rooted,” he added.

Strategic trial milestones:

  • Wheat: Trials have commenced to demonstrate water retention in this water-intensive crop.
  • Olive and blueberry: Specialized testing is scheduled for March to evaluate yield improvements and nutrient efficiency.

This collaboration supports Saudi Vision 2030 goals of reducing non-renewable groundwater use by 90 percent.