Saudi delegation visits German trade fair Domotex

Participants of the Saudi VIP delegation with Maike Gessing, partner relations at Deutsche Messe AG, at the Domotex international trade fair in Hannover, Germany. The group had the chance to get first-hand information and exchange experience.
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Updated 19 January 2020

Saudi delegation visits German trade fair Domotex

From Jan. 10 to 13, the latest edition of Domotex — an international trade fair for carpets and floor coverings — stood out as the industry’s biggest, most pivotal hub for trends and innovations in flooring trends. A total of 35,000 attendees — 70 percent of them from abroad — were on hand for the four-day event in Hannover, Germany to explore the latest trends, products, and solutions presented by more than 1,400 exhibitors from 60 countries.

The show’s keynote theme of “Atmysphere” highlighted the aspects of flooring products that contribute to a sense of well-being and promote naturalness and sustainability — topics thoroughly reflected by the products on display.

“Domotex is and remains our most international trade show. We are delighted that the event attracts attendees from around the globe, who come for 2.3 days on average — 60 percent from Europe, 25 percent from Asia and 10 percent from the Americas, with the remainder from Africa and Australia,” said Dr. Andreas Gruchow, the Deutsche Messe managing board member in charge of Domotex.

“We have been truly impressed with the positive reception and special spirit at this year’s Domotex. The attendance figures reflect an ongoing trend toward increased market concentration. The further rise in the percentage of high-caliber professionals is an important factor in business growth for 2020. 

"Around 90 percent of the show’s visitors have decision-making authority at their companies, with half of them at top management level,” said Sonia Wedell-Castellano, global director for Domotex. “I am also delighted with how enthusiastically our exhibitors embraced the keynote theme of ‘Atmysphere,’ as well as with the success of the revamped ‘Treffpunkt Handwerk’ (meeting point craft) skilled trades hub and the volume of exhibitors who have indicated they will be back in 2021,” she added.

The German-Saudi Arabian Liaison Office for Economic Affairs (GESALO), as the official representative of the Deutsche Messe AG in the region, organized in cooperation with the Domotex team a VIP delegation to the trade fair.

The delegation was welcomed by Maike Gessing, partner relations at Deutsche Messe AG, and Wedell-Castellano. The group had the chance to get firsthand information and exchange experience. 

In total, more than 200 visitors from Saudi Arabia, Bahrain, and Kuwait attended this year’s trade fair. 

The next Domotex will be staged from Jan. 15 to 18, 2021 at its traditional venue in Hannover.

Report highlights 
NTP’s role in achieving Vision 2030

Updated 02 April 2020

Report highlights 
NTP’s role in achieving Vision 2030

The National Transformation Program (NTP) is playing a major role in overcoming the challenges in the way of achieving the ambitious targets of Saudi Vision 2030, according to Thamir bin Abdullah Al-Sadoun, CEO of the NTP. He made the statement on the occasion of the launch of a report on the achievements of the NTP from the period of its inception — June 2016 — until the end of 2019.

The report pointed out that the Kingdom ranked first globally in business environment reforms, according to the Doing Business 2020 report issued by the World Bank Group. It highlighted the establishment of the National Competitiveness Center (Tayseer) in 2019 and the more than 400 reforms the Kingdom undertook for investors.

Saudi Arabia jumped from No. 141 in 2018 to No. 38 in 2019 in the global “Starting a Commercial Activity” index. The Meras comprehensive service centers were established to provide instant licenses and electronic services necessary for starting a business, and a number of regulations were put in place to develop the infrastructure for commercial business.

“This resulted in the Kingdom’s advancement to the 49th position in the global rankings, three positions ahead of the most developed countries on the United Nations Conference on Trade and Development (UNCTAD) indicator,” the report observed.


Saudi Arabia jumped from No. 141 in 2018 to No. 38 in 2019 in the global ‘Starting a Commercial Activity’ index.

The NTP also contributed to raise the level of protection for investors through the issuance of new regulations on bankruptcy, the mortgage system and the commercial franchise system.

Al-Sadoun said the achievements are a result of the implementation of basic and digital infrastructure projects, and the involvement of various government entities in identifying the challenges and creating solutions and implementing them.

The report highlighted the Kingdom’s progress in the Corruption Perceptions indicator to reach 10th position among the G20 countries; the launch of the tourist visa, which resulted in the issuance of more than 350,000 visas during the last quarter of 2019; and a 20 percent decrease in road traffic deaths in 2018 compared to 2017. 

The report also underlined the Kingdom’s commitment to digital transformation under the NTP, with the country ranking third globally in the deployment of 5G networks.