DUBAI: Pakistan’s new economic reforms and tax schemes have aided and increased the trust of Gulf buyers interested in Pakistan’s real estate market, a senior property expert told Arab News on the sidelines of the Pakistan Property Show (PPS) that kicked off at the Dubai World Trade Center on Friday.
The two day event in Dubai, organized by Pakistan’s biggest online property portal, Zameen.com, is the company’s third consecutive annual property exhibition event in Dubai and offers overseas Pakistanis a chance to explore rewarding investment opportunities in reliable and promising real estate projects. Zameen.com has so far held a total of 17 major property exhibitions worldwide, attracting over a million visitors.

Speaking to Arab News during the PPS, Zeeshan Ali Khan, CEO of Zameen.com, said that most of the online traffic Zameen.com received was from Pakistani expatriates residing in Gulf countries.
“The success story of this event is a source of pride for Pakistanis living in the Gulf,” he said.
“Increasing investment opportunities in the property sector is vital for setting the sector on track to progress, and the main objective of organizing such events is to circulate money in the investment sector, which, in turn, will benefit the overall economy of Pakistan,” he continued.
In addition, the exhibition features projects from several major cities of Pakistan, and provides visitors with a great opportunity to explore affordable property options.
Khan said that taking the property exhibition to an international level had been a tough undertaking in the beginning, but said PPS had gradually gained recognition as its own brand.
“The World Trade Center holds its own exclusive status in terms of trade and investment activities in the region where only the best corporates and business entities can stage their activities, and for a Pakistan-based company to organize such a grand event, is definitely a matter of national pride,” Khan said.
“The event offers great opportunities to Pakistanis living here to make solid, safe and rewarding investments in reliable real estate developments,” he continued. He added that despite there being no bulk buying, buyers in the Gulf were interested in Pakistan’s property market.

Marwan Ahmed bin Ghalita, CEO of Real Estate Regulatory Agency, Dubai, inaugurated the event.
“I have seen a lot of [Pakistani] companies offering unique projects, sharing data and knowledge from Pakistan to Dubai and Dubai to Pakistan,” he said, while interacting with various exhibitors and the senior management of Zameen.com.
“Today there are no borders for investment and real estate is the biggest investment that everybody is looking for,” he said.
The PPS 2019 featured big names from Pakistan’s most urban centers, including Karachi, Lahore, Islamabad, Multan and Peshawar among others.
In the last two editions of the event, the property extravaganza attracted a combined audience of over 31,000 people. Prominent names among this year’s exhibitors included “Eighteen” and “Capital Smart City.”