Rihanna taps part-Jordanian Amina Muaddi to design Fenty footwear

Amina Muaddi is set to design Fenty's footwear for its new collection. Photo: AFP
Updated 04 December 2019
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Rihanna taps part-Jordanian Amina Muaddi to design Fenty footwear

  • Rihanna has just tapped Amina Muaddi to help her design the shoes for her brand’s new Fenty collection
  • Muaddi will continue working on her own eponymous line as well as creating shoes for French couturier Alexandre Vauthier

DUBAI: It’s no secret that Rihanna loves footwear designer Amina Muaddi’s signature flared heels.

So much so, in fact, that the multi-hyphenate has just tapped the part-Jordanian to help her design the shoes for her brand’s new Fenty collection, in addition to working on her own eponymous line and continuing to create shoes for French couturier Alexandre Vauthier.

The 33-year-old Muaddi, who is of half Jordanian and half Romanian descent but grew up in Italy, revealed the exciting announcement in a recent interview with Footwear News. Memorably, the footwear designer’s eye-catching shoes were previously featured in Rihanna's Savage x Fenty show during New York Fashion Week.

According to an interview with British Vogue, Rihanna came by Muaddi’s shoes after her long-time stylist Jahleel Weaver introduced her to early prototypes. “But then she bought a few pairs herself via her personal shopper. She’s such a nice person. She sent me some Fenty clothes when she launched her own label – I feel amazing when I’m wearing them. There’s that swagger, you feel like you are channeling Rihanna,” she stated.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The singer and beauty mogul would go on to be spotted wearing Muaddi’s designs on multiple occasions, including during a recent trip to Barbados where she accessorized a long, green sweater dress from Jacquemus with a pair of strappy sandals by Amina Muaddi.

The designer launched her eponymous footwear line in August 2018, approximately one year after departing from her role as co-founder and creative director of luxury footwear label Oscar Tiye.

Muaddi’s eponymous label’s lineup of distinct pumps, sling-backs, mules, boots and sandals in an array of vibrant colors and holographic designs have since garnered a loyal checklist of famous fans, including Dua Lipa, Gigi Hadid, Kylie Jenner and Hailey Baldwin. Kendall Jenner has also been photographed wearing the brand’s designs on several occasions, including the “Begum” and “Gilda” shoes.  

Each shoe is designed in Muaddi’s Paris studio before being sent off to Parma, in Italy, where they are manufactured.

The brand’s need-it-now line of heels are available for purchase at Level Shoes in Dubai, Farfetch, Net-a-Porter, and Aishti in Lebanon, in addition to other retailers — that is on the off-chance they’re not completely sold out. 


What We Are Buying Today: Snowhite Arabia beauty products

Updated 16 January 2026
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What We Are Buying Today: Snowhite Arabia beauty products

The Saudi beauty market is saturated with shelves lined with creams, serums and promises. If you have entered a local pharmacy recently, you likely already noticed Snowhite Arabia’s products — the distinct pink packaging is hard to miss.

Consider this your sign to try it.

Founded in 2014 by Heba Al-Madani as a home-based workshop, Snowhite Arabia has since evolved into a substantial operation, manufactured at Al-Madani’s factory for Snowhite Est., proudly labeled with the “Saudi Made” stamp.

I started with the hand cream, which the package recommends using twice a day while avoiding direct sun exposure. The formula includes avocado oil, aloe vera juice and mango butter, among other ingredients.

The Snowhite hand cream is moisturizing and fragrant, but without a greasy or overly perfumed aftermath. After a few uses, my dry-prone hands felt noticeably smoother.

I also like how it is vibrantly-colored so I can easily fish it out of my tote bag to reapply when I am out and about.

For the home, I tried the Moroccan soap in the bath. Its dark color, slimy texture and pungent smell were slightly alarming at first. Once worked with a bit of water, it foamed easily, and I learned quickly that a little goes a long way. I now like it.

Snowhite Arabia also offers hair masks and other products, though these are the only ones I have tried so far. I am looking forward to trying the broccoli shampoo next.

For now, the hand cream stands out as the most practical winter companion and my current local favorite.

Follow them @snowhitesa_ on Instagram.