Usher, Chris Brown and Akon join KSA’s Diriyah festival lineup

Chris Brown, Akon and Usher are considered as some of the top singers in the world. (Photo/Supplied)
Updated 30 November 2019

Usher, Chris Brown and Akon join KSA’s Diriyah festival lineup

  • The superstar trio will perform the night before ‘The Clash on The Dunes’ boxing title bout

RIYADH: A night of music icons will form the curtain raiser to a historic weekend for Saudi Arabia with Usher, Chris Brown and Akon set to perform as part of the Diriyah Music Festival the night before the world heavyweight title boxing fight: The Clash On The Dunes.

On Dec. 6, the three performers will take to the stage in the latest superstar concert complementing the sports events of the month-long Diriyah Season.

For Usher, it will be the first chance for his loving fans in Saudi Arabia to enjoy the icon’s hits such as “Burn”, “Love In This Club” and “No Limit” sung live by their hero.

For Chris Brown and Akon, it will be their second visit to the Kingdom this year, with the former performing hits such as “No Air” and “Don’t Wake Me Up” for crowds in July and the Senegalese-American singer delighting fans in Damman in March with his hits such as “Lonely”, “Right Now” and “Beautiful.”

The epic evening takes place the night before boxing comes to the Diriyah Arena on Dec. 7, with World Champion Andy Ruiz Jr. taking on Anthony Joshua in The Clash On The Dunes. Ticket holders for the fight will also enjoy free access to the concert.

Usher has won numerous awards and accolades including eight Grammy Awards and 18 Billboard Music Awards. At the end of 2009, Billboard named him the second-most successful artist of the decade.

HIGHLIGHTS

• On Dec. 6, the three performers will take to the stage in the latest superstar concert complementing the sports events of the month-long Diriyah Season.

• For Usher, it will be the first chance for his loving fans in Saudi Arabia to enjoy the icon’s hits such as ‘Burn,’ ‘Love In This Club’ and ‘No Limit’ sung live by their hero.

• For Chris Brown and Akon, it will be their second visit to the Kingdom this year.

• As well as the Diriyah Music Festival, the season features cultural festivities, food and retail experiences and the stunning ‘Diriyah Oasis,’ a giant entertainment and art hub with fun for all the family.

With more than 140 million record sales, Chris Brown is one of the best-selling artists in the world. His recent collaboration with Drake — “No Guidance” — has so far clocked up more than 125 million views on YouTube.

Akon is the first solo artist to hold both the No. 1 and 2 spots simultaneously on the Billboard Hot 100 charts twice. 

He has had four songs certified as triple platinum, three songs certified as double platinum, more than 10 songs certified as platinum and more than 10 songs certified as gold in digital sales.

Before the boxing fight and this much-anticipated concert, Diriyah Season will feature Marshmello, Pitbull, Shaggy and Don Omar on Nov. 29. The following night, Lil Wayne, Tyga, Future and Scott Forsha will rock the crowds.

As well as the Diriyah Music Festival, the season features cultural festivities, food and retail experiences and the stunning “Diriyah Oasis,” a giant entertainment and art hub with fun for all the family. Once again, the Bujairi district of Diriyah will be home to elegant fashion, retail and the finest dining Saudi Arabia has to offer. And the DGDA will be staging tours of the fascinating and beautiful Al-Turaif district, the UNESCO World Heritage site that stands as a symbol of Saudi’s rich history.


TheFace: Deema Al-Jaafari, Saudi entrepreneur

Updated 24 January 2020

TheFace: Deema Al-Jaafari, Saudi entrepreneur

  • I truly believe that if you set limits to your abilities you will never be able to exceed them
  • I founded Teak Woodwork in Alkhobar which has extended its services to cities including Jeddah and Riyadh

For nine years, I was the only child in my family. My father was a very independent, strong character and I learned a lot from him.

Having started from zero, he taught me to work hard, seek perfection and always believe that anything was possible if you set your mind to it. 

My mother was very easy going and encouraging. She really believed in me and was always supportive. There was a balance at home for me with these two different characters.

Some people might think that being an only child for quite some time, I was spoiled and dependent. But that was never the case and I have an amazing relationship with my little sister Maha; she is my best friend.

My father works in pharmaceuticals and is chairman of the board of directors at Al-Dawaa Medical Services.

My mother was a schoolteacher before entering the world of business, and my sister is a chemical engineer. Though we are a very diverse family, we all have an appreciation for art which is evident in our household. My mother is an artist and art collector too.

I do not have a role model; there are many people I look up to in the business world and in my social life. 

I studied software engineering and worked in that field for almost a year, but although I learnt a lot I wanted more from my career. Software engineering made me think and solve problems in a different way and it played a major role in how I operate in the field of business.

I worked at Al-Dawaa for almost two years and found that I was more attracted to business and marketing than the technical side of things. That is when I decided to take on the family business, Waleed Al-Jaafari Establishment.

I run PIECES, a retail store I founded in Alkhobar in 2012 and later opened a branch in Riyadh in 2014. Now, we are working to make it an online business too.

I noticed that there was a demand in the Kingdom for custom-made furniture, and although some stores offered the service there was little choice. So, I decided to provide high-quality furniture made in Saudi Arabia.

In 2015 I founded Teak Woodwork in Alkhobar which has extended its services to cities including Jeddah and Riyadh. My father has other branches dealing with different fields, but I opted to run the retail store and woodwork services. 

I truly believe that if you set limits to your abilities you will never be able to exceed them. Once you realize that there are no limits, all doors will open for you.